Nielsen Articles

Nielsen is a lunar impact crater on the Oceanus Procellarum. It is located north-east of Montes Agricola on the western hemisphere of the Moon. To the east-southeast is the crater Wollaston.
Nielsen is a bowl-shaped formation that lies astride a small ridge that runs north-northwestwards towards the Mons Rümker. The latter is an unusual raised formation of lunar domes.
The crater is named jointly after the Danish astronomer Axel Nielsen (1902-1970) and the Danish–American physi...

Nielsen Reports Video Viewing Up On All Platforms, Cord-Cutting Not Happening

So Nielsen put out the Cross-Platform Report and it shows that video viewing is up on all three screens - TV, Mobile and Internet (PC). Time-shifted video also saw a boost in the latest report as well which they stated was due to further market ...

Nielsen Gives UK Cool Video Metrics Tools The US Has Had For Years

Almost four years ago, the US got the Video Census from Nielsen and NetRatings. Now, finally, the UK is getting it as well. I'm amazed it took so long because really, they spend a lot of time prone in front of video screens and I ...

Cord Cutting is Reel: Online Video Advertising to the Rescue

Nielsen recently reported that the number of TV's owned in the U.S. has dropped due in part to younger consumers going without paid TV (cord-cutting). Online viewing may fill in the gap though, because the CW has found that viewers stay tuned for all the ...

Online Video Weekly News Reel - The Big Move Edition

Some of you may know that I live in the Czech Republic, but I'm an American by birth. After six years living in Europe I have decided to return to America. This has caused much happiness and an equal amount of sadness. But as a ...

Nielsen Reports Majority of Online Video Viewers are Women

Now here's something extremely interesting if you put much stock in it. Nielsen, in its State of the Media Trends in TV Viewing—2011 TV Upfronts, stated that 54% of online video viewers are...female. That sort of flies in the face of what we have been ...

Over 1.9 Billion Video Streams at NBA.com for 2010 Season

The NBA has thrown wide its arms and embraced online video perhaps more than any other major sports league in America. Well, at least that we know about presently because the Los Angeles Times just ran a piece that stated the NBA streamed more than ...

I'm Calling It: Web TV Series Are Officially Legitimized

Last week I wrote about the new Mortal Kombat: Legacy web series, which had just released its first episode. The director landed the gig by creating a fake trailer for a nonexistent Mortal Kombat film, which starred some recognizable Hollywood stars, and half a year ...

Nielsen and comScore Continue to Disagree Dramatically in Online Video Numbers

Nielsen and comScore will never see eye-to-eye and that goes doubly for the numbers they report. While comScore said some 174 million Americans viewed online video last month, Nielsen states it's only 144.2 million, or billion if you were to take their chart at face ...

Time Warner Hits Bump in iPad App Delivery, Pulls Some Channels

Time Warner Cable has an iPad app. Through that app you are able to stream channels that you would have in your cable package if you were one of their 15 million subscribers. However, they took some flak from major studios when they did that ...

Google Android Takes Top Smartphone Operating System Spot, 33% of Market

Google Android's expansion in the US smartphone market is continuing to grow as the three month comScore average, ending Febraury 2011, showed that 33% of smartphone users are using Android, up seven percent from 26% during the previous three months ended November 2010. This is ...

Mobile Video Users Jump 40% Says Nielsen, But Growth Rate Declines

Nielsen just released their Q3 and Q4 2010 State of the Media for mobile video usage. In the report they state that mobile video users jumped some 40% just both Q3 and Q4 in year-over-year numbers. That's a pretty massive jump so I thought it ...

Nielsen and comScore Row Over Patents

Nielsen, who was previously sued by and then paid $15 million to Jupiter Media Metrix for patents regarding  the collection, analysis and reporting of information concerning computer activity is now suing comScore for pretty much the same thing. Uh oh, someone is angry over someone ...

Online Video Bolsters Television Ad Campaign Performance Says YuMe

YuMe took a wide range of data including Nielsen TV/Internet Data Fusion, which integrates Nielsen's National People Meter Panel with the Nielsen Netview panel to obtain a clear picture of cross-platform reach, along with the following: Nielsen National Television Ratings, Nielsen Monitor-Plus, and Nielsen IMS ...

VEVO Jumps Yahoo! Takes Second Place Behind Google in Video Viewers

comScore put out their January Video Metrix late on the 15th, after I had already compared the Nielsen January numbers to their December ones. Go figure. Anyway, looking at the report there's not a major difference so instead of going and editing that or re-comparing ...

Apples to Oranges: Nielsen Online Video Numbers vs. comScore's Video Metrix

Nielsen is on the boat, or just dragging behind it like an anchor it seems, when it comes to tracking online video usage and growth. comScore has been providing us with monthly glimpses into the online video viewing scene for some time now. Nielsen is ...