Nielsen Articles

Nielsen is a lunar impact crater on the Oceanus Procellarum. It is located north-east of Montes Agricola on the western hemisphere of the Moon. To the east-southeast is the crater Wollaston.
Nielsen is a bowl-shaped formation that lies astride a small ridge that runs north-northwestwards towards the Mons Rümker. The latter is an unusual raised formation of lunar domes.
The crater is named jointly after the Danish astronomer Axel Nielsen (1902-1970) and the Danish–American physi...

Online Video Advertisers Can Connect with Audiences Through Metrics

Online Video Advertisers Can Connect with Audiences Through Metrics

Brightroll, this week, announced a new dashboard-based offering called AudienceConnect which gives in-flight audience measurement and optimization in a single place. It ties into Brightroll TAG, which is the Total Audience Guarantee, powered by comScore Campaign Essentials or Nielsen Online Campaign Ratings (OCR). Altogether, Brightroll is …

Internet and Mobile Video Up, TV Down Says Nielsen [Infographic]

Internet and Mobile Video Up, TV Down Says Nielsen [Infographic]

I stumbled upon a pretty cool infographic from Nielsen I thought I would share. It takes a look at media consumption on each screen for the past few quarters. There's nothing alarming here, TV took a small dip and in 2011 vs 2010 and other …

TV-Style Metrics Coming to Online Video Advertising, Will They Help or Hinder Uptake?

TV Style Metrics Coming to Online Video Advertising, Will They Help or Hinder Uptake?

AOL is using Nielsen Ratings, Google is developing its own TV-like metric. It seems the race is on to steal those ad dollars away from TV and put them on the web. Since it wasn't working with standard online metrics, they decided to beat TV …

Baseball Videos, Chicago-Style Hot Dogs, and Apple Pie

Baseball Videos, Chicago Style Hot Dogs, and Apple Pie

Chicago is the third largest media market in the U.S.  “Chi-town” has also been the setting for many popular television shows, including: According to Jim, The Bob Newhart Show, Chicago Hope, ER, and Married with Children. In addition, many motion pictures have been filmed in …

Nielsen Jumps on Cross-Platform with New Reporting Service

Nielsen Jumps on Cross Platform with New Reporting Service

Nielsen is getting into the cross-platform campaign tracking business. It should have been clear that they were working on it after last month's report with YuMe. Now, they say they're ready to roll out a new reporting service that will cover both TV and online …

What Does The Latest Nielsen Data Say About Cord Cutting?

What Does The Latest Nielsen Data Say About Cord Cutting?

More consumers are relying on broadband-only connections in their homes, but that doesn't necessarily mean they're cutting the cord. Nielsen's latest three-screen report reveals that there are now 5.1 million broadcast only/broadband homes in the United States, up 23% from last year. Those are homes …

YuMe Reports Supports Cross-Platform Video Advertising Effectiveness

YuMe Reports Supports Cross Platform Video Advertising Effectiveness

There have been several reports talking about increased effectiveness of ad campaigns when they go cross platform. Some have included TV, print and other media as well as online. As Daisy Whitney mentioned yesterday, YuMe and Nielsen teamed up on a new whitepaper, Dual-Platform Campaigns: …

How To Integrate Online Video Ads And TV Ads

How To Integrate Online Video Ads And TV Ads

What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in the cost of the impressions. Or so says YuMe, the online …

Nielsen’s Top Online Video Destinations & Web Brands Of 2011

Nielsens Top Online Video Destinations & Web Brands Of 2011

A lot changed in 2011. Of course… a lot stayed the same too. Nielsen's year end numbers chart everything from the top web brands to the top social networks and the top online video destinations. And looking over the lists, there's an awful lot of …

Three New Media & Video Predictions For 2012

Three New Media & Video Predictions For 2012

In many ways, 2011 was the year of the tablet, while social TV and online video partnerships enjoyed a robust twelve months as well. Looking ahead to 2012, keep an eye out for standards in tablet measurement, advanced online video deals in measurement, and an …

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