Topic - Online Video & Nielsen
Neilson Study Shows More Video Ads on ABC.com “OK” with Users
The more ads the merrier on ABC.com, according to new research Disney-ABC TV Group commissioned from Nielsen Media Research. While many online video providers boast of limiting commercials to enhance the viewing experience, the Disney-Nielsen study found that doubling the ad load in a full-length program shown on ABC.com didn’t decrease customer satisfaction.
Waching Internet Video & Watching TV at Home are Complementary Activities
US media research company Nielsen’s new TV/Internet Convergence Panel, which electronically measures both television and Internet usage in the same homes, has found that television viewing and online video streaming are complementary activities.
