Nielsen Articles

Nielsen is a lunar impact crater on the Oceanus Procellarum. It is located north-east of Montes Agricola on the western hemisphere of the Moon. To the east-southeast is the crater Wollaston.
Nielsen is a bowl-shaped formation that lies astride a small ridge that runs north-northwestwards towards the Mons Rümker. The latter is an unusual raised formation of lunar domes.
The crater is named jointly after the Danish astronomer Axel Nielsen (1902-1970) and the Danish–American physi...

YouTube Set to Allow External Ad View Tracking via Nielsen, comScore

YouTube Set to Allow External Ad View Tracking via Nielsen, comScore

From 2014, Nielsen, alongside comScore, will be tracking advertising views on YouTube videos. Why? Because buyers want access to the metrics that both of these companies can provide. But is Google serious about being transparent or do they just want the advertising revenue?

Will Video Ads Sink Facebook? Social Media Giant Faces User Backlash

Will Video Ads Sink Facebook? Social Media Giant Faces User Backlash

The video ad market is on the cusp of a multi-billion dollar expansion that could transform Facebook and Instagram into syndication platforms putting pressure on the existing TV model, but those users may not accept commercials as readily as major online video sites.

Want To Appeal To Female Consumers? Then Make A Video

Want To Appeal To Female Consumers? Then Make A Video

American women are watching more online video than men and they have more control over the purse strings with an estimated purchase power of up to $15 trillion per year. This is a golden opportunity for brands to start leveraging the power of video to tap into potential sales.

Native Video Ads Outperform Pre-Roll Ads [Study]

Native Video Ads Outperform Pre Roll Ads [Study]

That pre-roll ad is not helping your brand, according to a new study by Sharethrough and Nielsen. Native ads, ads that conform to the publisher’s page and seamlessly blend with the rest of the content and the overall look of the page.

2012 Cord-Cutting Numbers: Video Won’t Be Killing Anything Anytime Soon

2012 Cord Cutting Numbers: Video Wont Be Killing Anything Anytime Soon

In 1979, The Buggles released “Video Killed the Radio Star.” It might feel like video is killing TV when you hear the number of people cutting the cord, but that isn’t the case, and it doesn’t have to kill TV to succeed. If anything, the numbers show that people just have a lot of options these days.

YouTube Views to Be Part of Billboard Hot Charts

YouTube Views to Be Part of Billboard Hot Charts

Billboard will now be using YouTube views as part of the equation for determining their Hot 100. With YouTube having basically become many people’s main source for music and music discovery, it’s natural for Billboard to want to include YouTube’s data. YouTube will be partnering with Nielsen to share the data.

A Non-Average Month of Personal Online Video Viewing – Chris Adds it Up

A Non Average Month of Personal Online Video Viewing   Chris Adds it Up

I took all of July and tracked how much online video viewing I was doing to see how I stacked up against the alleged average users in reports from comScore and Nielsen. It might have been an odd month as I had discovered a lot …

YouTube’s Product Bulletin Reveals Interesting Feature for SEO, But What is IRDB? [Reel Web #45]

On this week's Reel Web we look at additional changes and updates YouTube has posted on their Partner Product Bulletin including linking to domains, your avatar positioning, default upload settings, and YouTube's involvement on Pinterest.  In addition, we discuss Neilsen Ratings interest in monitoring your …

Nielsen Says 163.5M Watched Online Video in May, I Say We Need Reporting Standardization

Nielsen Says 163.5M Watched Online Video in May, I Say We Need Reporting Standardization

Nielsen has released their online video numbers for May 2012 (which directly compete with comScores but are like apples to oranges) in which they say just 163.5 million Americans watched online video. That's some 16.5 million below comScore's estimates (or actually quantified numbers, I'm not …

Computers Top TV in Video Consumption Globally, Mobiles Up and Coming

Computers Top TV in Video Consumption Globally, Mobiles Up and Coming

Nielsen put out some numbers, in the Global Online Consumers and Multi-Screen Media: Today and Tomorrow report, last week that showed a flip between TV and computers when compared to the 2010 results. They polled Internet users in 56 countries about their video viewing tendencies …

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