Topic - Online Video & Nielsen
September Falters in Videos Viewed, 2009 is 25% Better
Nielsen has recently found that online video usage is up, up, up. They even found out exactly how much up really is in this case, a full 25% they state.
Nielsen Ratings Shake Up – Hulu and Blinkx
After months of not a lot of movement going on at the top of the Nielsen reports for video traffic we suddenly get some major shake up and a new contender. The top ten saw some major moves from top to bottom last month which could pave the way for further change. Plus a dark horse that is lurking in the shadows ready to pounce it would seem.
Adobe Gets Serious with Open Source – Opens up that MF
Throw on your disco clothes and get down with Strobe, Adobe’s Open Source Media Framework Initiative (OSMF) which they recently released. What’s it all mean for you? Well, that’s what ReelSEO is here to tell you.
Online Video Viewing Trends
Metacafe recently commissioned a study to find out who in America is watching online video, how much and what kinds. The results were just released and might be surprising.
Online Video Usage Exaggerated?
New research has been released which states that the actual amount of time Americans are watching video online is nowhere near as much as has been published.
Basically what is being said is that Americans are not in fact spending so much time watching video as some would have you believe. The research was part of Ball State University’s Center for Media Design and funded by Nielsen’s Committee for Research Excellence. The cost? A cool $3.5 million. The research? Directly observe just how media is being used on a daily basis including online and mobile video. As it turns out, so they say, online and mobile video are only a very small portion of all video consumption on a daily basis. The other forms of video they say are being consumed avidly are DVD, video games, both live and time-shifted and more
Video Impact, Ad Tracking and More – Interview Tod Sacerdoti of BrightRoll
Brightroll, the video advertising network, recently announced their Video Impact program to track online video campaign impact on retail sales. When the announcement was made I was somewhat skeptical of the validity of the data as they chose Nielsen as the tracking firm. As a result of my skepticism Tod Sacerdoti, CEO of Brightroll, thought that a chat was in order.
Hulu Traffic Growth Slows, Dramatically
Ok so, Hulu, who recently had a row with Nielsen over traffic numbers, is suddenly not the high flyer that it once was. I’m sure it’s nothing serious and might even just be a bump in the road partly due to a lot of series wrapping up for the summer months. Less totally new content means less totally new viewers right?
Well according to the latest ComScore numbers (because Hulu doesn’t play well with Nielsen) it looks like that rocket-like growth may have hit the glass ceiling. The land of the double-digit month-to-month growth numbers may soon face into oblivion for the video service.
BrightRoll Launches Video Impact for ROI Tracking
BrightRoll, best known for their branded video advertising network, has launched a new service called Video Impact.
Video Impact is designed to measure the effectiveness of online advertising on retail sales and comes out of feedback from 150 advertising executives that BrightRoll polled in their 2009 Spring Online Video Advertising report.
Now that the economy isn’t all that great and advertising and marketing budgets are getting slashed with the heavy-handed machete of cost-savings, ROI is more important than ever before. Video Impact is set to track ROI for CPG marketers. It is going to be based on Nielsen’s NetEffect service (those guys again!) and will allow online advertisers to analyze behavior of the customers and optimize the delivery of the ads in the campaign. This is some serious down and dirty metrics we’re talking about. It’s going to look at the direct impact on actual sales based on the delivery of the ads to the customers online.
Online Testing for Video Ads is Not Common Practice
Marketing Sherpa has released a new report talking about the testing of ads prior to placement online is fairly uncommon.
If you take a look at the chart you can see that only around 33% of those using video ads online actually test the ads and only an amazing 3% actually test video in a paid environment prior to airing them on TV. The majority of video advertisers are using prior marketing research and the reception that previous ads received when they were used. Meanwhile only about 50% of advertisers are actually creating ads specifically targeted to particular placements.
Hulu vs. Nielsen The War of Numbers
According to the New York Times, Hulu is angry, angry with Nielsen. ComScore, who probably doesn’t even like Nielsen considering their past, sides with Hulu. Hanging in the balance are the true traffic numbers of Hulu and the reputations of all involved.
Hulu is Growing Faster than YouTube – Online Video Usage Trends For March
According to new research released from Neilsen Online, almost 10 billion (9.6B) video streams were viewed in March of this year by an estimated 130M US web users. This represents almost a 40% (38.8) increase year over year from March 2008 and is an increase of 9% month over month from February 2009. And… there’s more…
The Nielsen Company Three Screen Report Shows Video Still on the Rise
The Three Screens report from The Nielsen Company has shown once again that video watching has increased on television, Internet and mobile devices. According to the report the average American is watching more than 151 hours of television shows per month. Those who seek their video entertainment online are watching more than three hours per month while those on the go are watching almost four hours on mobile devices. Those Americans that prefer to watch what they want, when they want (timeshifted DVR content) on their television are nearly doubling mobile device and Internet video viewers with seven hours plus per month with young adults watching both about five hours a month.
