Sometimes Movies Don't Need A Big Screen, They Just Need Any Screen
Back in the day, when people actually visited video rental places, movies that either had a short life in theaters or went straight to video basically had to hope the millions of people sifting through the new release shelves would find their video cover and hope that its lack of familiarity would go overlooked. Those ...
Branded Hoax Viral Videos Are Becoming A Cottage Industry
First there were the ad agencies—big brands paid them to dream up marketing creative for everything from print to radio to television. Then came the niche agencies designed to help just with the emerging media market of online videos. And now that most of the major U.S. brands are regularly creating video content for the ...
The Week's Best Viral Videos & Marketing Lessons - Frights, Violence, & Laughs
The second half of the week in the online video world has been dominated by the outbreak of tornadoes Wednesday evening in the southeastern United States. The storms were huge, and the videos are incredible and frightening all at once. You can see several amazing tornado videos in this article, where I talk about how ...
E-Commerce Product Videos Convert Visitors Into Buyers: A Case Study
Direct Marketing News has a great write up about Paintball-Online.com. Paintball-Online.com is, as you might suspect, an e-commerce website selling paintball and paintball-related products. And in case you've never run across a paintballer or played yourself, allow me to tell you that these are some of the most passionate hobbyists around. And they love buying ...
YouTube Officially Announces Live Streaming Video Service
After months (and years?) of speculation from all kinds of bloggers and media members, we finally have an official answer to the question of whether YouTube will ever get into the live-streaming video game: they will. YouTube today announced YouTube Live, which "will integrate live streaming capabilities and discovery tools directly into the YouTube platform."
When Live Streaming Video Goes Viral: A Bald Eagle Case Study
The Truman Show is one of my favorite movies. It examined the possible future where every moment of a man’s life might be broadcast on television for the world to see (EdTV, a similarly-premised movie, came out the same year). A few years ago, Justin.tv did just that—though, granted, it wasn’t for 30+ years of ...
The YouTube Black Hole: Where Good Videos Go To Die
We're missing out on a ton of great videos, and something has to be done about it. I’ve been thinking a lot about video curation lately. It’s Nalts’ fault, really—he’s the one that got me started off down that line of thinking with his awesome post regarding 2011 Video Predictions. There are so many crap ...
Dailymotion Announces Curated Video Hubs for Current & Emerging Events
Online video has proven to be a sought after content type during breaking news stories, natural disasters, or other current events. However, the very nature of breaking news makes it tough to find video of a specific event as the news of that event is still breaking, because it's lost amid the billions of other ...
This Week's Best Viral Videos & Marketing Lessons - 01/07/2011
This is my first viral video round up post since the new year began, and it's obvious from the start that this is going to be another great year in viral video. The holidays didn't slow down the online video creating community one bit. There are already too many great videos that have gone viral ...
How to Build An Audience for Niche Web Video Series
We recently caught up with the producer and host of the popular Web series VendrTV on Next New Networks. The show is attracting an audience of 200,000 and Daniel Delaney shared his thoughts on building an audience, honing in on a niche and the real value that a Web video series can provide for its ...
How To Make Money On YouTube: Successful Stars Recommend Patience, Persistence, and Hard Work
ABC News has cracked the code on online video riches, and now they’re sharing it with the world in a piece called Top YouTube Earners Share Their Strategies. It’s a great read (seriously) and contains insight gleaned from their interviews with several of the top successful earners on YouTube. But for those of you too ...
Relive Your Favorite Year Through Video With YouTube Time Machine
Sometimes on Monday we need to ease back into the work week. Perhaps you spent the weekend gorging on college football and the NFL. Or maybe you lost a few hours last night on an MTV award show. But regardless… the transition from leisure to business is one that sometimes lasts through the first few ...
Science Discovers Online Video and Social Media
Everyone is finding some benefit to using online video, even the scientific community. They're not really using it as advertising and marketing but more as a way to connect with the public in general and help them understand where all that research money goes. For those that don't know, I am a scientist. It comes ...
Original Web Video Series = Success for Retail Shopping
The economic uncertainty combined with a shift to digital marketing has lead to more companies jumping on the interactive alternative of online video as part of their brand strategy. The core reasons for digital media’s success may be explained in unique areas that cannot be covered by traditional marketing methods such as instant lead to ...
Edmunds.com Launches Automotive Videos Channel On Hulu
Inside Line, Edmunds.com's high-speed online car magazine, recently launched an automotive video channel on Hulu, an online video service that offers hit TV shows, movies and clips at Hulu.com and other online destination sites — all for free, anytime in the U.S. Edmunds’ Inside Line show page on Hulu delivers unlimited streaming of its award-winning ...
