niche Articles

A niche in classical architecture is an exedra or an apse that has been reduced in size, retaining the half-dome heading usual for an apse. Nero’s Domus Aurea (AD 64–69) was the first semi-private dwelling that possessed rooms that were given richly varied floor plans, shaped with niches and exedras; sheathed in dazzling polished white marble, such curved surfaces concentrated or dispersed the daylight.
The word derives from the Latin nidus or nest, via the French niche. The Ita...

How to Drive Traffic Between Your Videos on YouTube [Creator's Tip #68]

How to Drive Traffic Between Your Videos on YouTube [Creators Tip #68]

For this week's Creator's Tip, I provide some advice in the form of answers to a few common questions we've received from our audience of viewers on YouTube including: ways to make a living and build a career as a niche expert as well as …

When Felicia Day Speaks, We Listen: Shares Online Video Advice

When Felicia Day Speaks, We Listen: Shares Online Video Advice

We have a lot of ambassadors in this still-developing world of online video, but perhaps none as big as Felicia Day, who in the TV/film world is another nice character actress that fans of nerdy shows love, but in the online world is pretty much …

How to Become a Successful, New Media Rockstar [Creator's Tip #60]

How to Become a Successful, New Media Rockstar [Creators Tip #60]

This week we had the opportunity to speak with Benny Luo, CEO and co-founder of the website, NewMediaRockstars. The site follows all things new media entertainment related and includes great interviews by popular and up-and-coming YouTube personalities.  In this Creator's Tip video, Benny shares with us …

How to Build a YouTube Creator Network in Your Niche [Creator's Tip #59]

How to Build a YouTube Creator Network in Your Niche [Creators Tip #59]

As we all know, YouTube has become much more than just a website to merely consume video content.  It's the second largest social site with a huge, valuable community of creators, viewers, lurkers, and everyone in-between. Youtube networks have been popping up left and right …

How to Seed Videos via Key Influencers & Grow Your Audience [Creator's Tip #34]

For this week's Creator's Tip episode Tim Schmoyer and Kevin Nalty talk about how to reach out to key influencers and how to start seeding your videos so they're seen and shared by others, especially if you don't have many viewers to begin with. One …

Sometimes Movies Don’t Need A Big Screen, They Just Need Any Screen

Sometimes Movies Dont Need A Big Screen, They Just Need Any Screen

Back in the day, when people actually visited video rental places, movies that either had a short life in theaters or went straight to video basically had to hope the millions of people sifting through the new release shelves would find their video cover and …

Branded Hoax Viral Videos Are Becoming A Cottage Industry

Branded Hoax Viral Videos Are Becoming A Cottage Industry

First there were the ad agencies—big brands paid them to dream up marketing creative for everything from print to radio to television. Then came the niche agencies designed to help just with the emerging media market of online videos. And now that most of the …

The Week’s Best Viral Videos & Marketing Lessons – Frights, Violence, & Laughs

The Weeks Best Viral Videos & Marketing Lessons   Frights, Violence, & Laughs

The second half of the week in the online video world has been dominated by the outbreak of tornadoes Wednesday evening in the southeastern United States. The storms were huge, and the videos are incredible and frightening all at once. You can see several amazing …

E-Commerce Product Videos Convert Visitors Into Buyers: A Case Study

E Commerce Product Videos Convert Visitors Into Buyers: A Case Study

Direct Marketing News has a great write up about Paintball-Online.com. Paintball-Online.com is, as you might suspect, an e-commerce website selling paintball and paintball-related products. And in case you've never run across a paintballer or played yourself, allow me to tell you that these are some …

YouTube Officially Announces Live Streaming Video Service

YouTube Officially Announces Live Streaming Video Service

After months (and years?) of speculation from all kinds of bloggers and media members, we finally have an official answer to the question of whether YouTube will ever get into the live-streaming video game: they will. YouTube today announced YouTube Live, which "will integrate live …

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