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Interview With ReelSEO’s Video SEO Evangelist – Mark Robertson

I asked Mark Robertson, Founder and Publisher of ReelSEO.com, if he would do a podcast with me about the background and the future of ReelSEO.com.  In this podcast, Mark shares his professional background in SEO, local search, and video solutions for small-to-medium businesses, what inspired …

NYTimes.com Launches New Online Video Platform With Brightcove 3

NYTimes.com launched a new video platform today powered by Brightcove 3 (check out our interview with Brightcove) that allows for video content to be more easily integrated into their content sections and provides an overall enhanced user experience.  Apart from the complete redesign of the …

How Important Is A Video SEO Strategy for Newspapers?

Just how important is video SEO for newspaper companies? "Their survival depends on it at this point," says Jake Matthews, Partner and VP of Business Development for 10e20, and head of their search marketing campaigns and video strategy. Jake's company spoke today at the session …

Adjusting The Local Picture – The Online Video Opportunity

Adjusting The Local Picture   The Online Video Opportunity

There is no question that online video is hot. YouTube has standardized and popularized it while broadband penetration has enabled it. Users love it, advertisers are starting to love it more and more, and now search engines love it too. Video's attractiveness as an ad …

Online Video Strategy for Magazines – Video Ad Product Placement

We have talked a lot about what other media companies like newspapers are doing with online video. So, what do print magazines need with online video and online video advertising? Plenty according to recent moves by Vogue who has lent its brand and a large …

German Newspapers Offer Online Video Network Via Brightcove

Brightcove Inc., the leading online video platform, and OMS, Germany's online sales and marketing network for regional newspapers, today announced a wide-ranging partnership that will enable OMS to use Brightcove to create an online video network for its member newspapers. The online video network will …

Yume Video Advertising Network Hires New CEO

Online video advertising network YuMe appointed Michael Mathieu as their new CEO, replacing the co-founder and previous CEO, Jayant Kadambi. Kadambi will stay on as president and a member of the board. Michael Mathieu was previously the president of Freedom Interactive, the internet division at …

Say Goodbye To YellowPages – Hello To Online Video

Borrell and Associates released a new report today about the future on Print Yellow Pages titled, "Say Goodbye to Yellow Pages." with some interesting predictions regarding where revenue will migrate.  According to the report, they estimates that the yellow pages industry will loose almost 40% …

BBC’s Local Video Plans Could Kill Newspapers?

There is an interesting post up on PaidConent.co.uk by Robert Andrews titled, "Knives Out For BBC Local Video Plans, 'Could Kill Newspapers'." Basically, the post highlights some recent responses by UK's newspaper industry leaders to BBC's recent announcement of big plans (£68 million Local Video …

Report Urges Newspapers To Embrace Online Video

The NAA (Newspaper Association of America) has released a report that attempts to urge newspaper websites and publishers to focus more on internet video content – if they aren't there already. This new report, titled, ”Zooming In on Online Video: A Development & Growth Guide …

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