newspapers Articles

Advertising Opportunities Abound In Hyper-Local News and Video

As journalism changes and newspapers undergo seismic shifts, big media companies are setting up local shops, and they're hoping to win local online ad dollars as a result. AOL, ESPN, New York Times and NPR are all expanding quickly in the hyperlocal online business. Local ...

YouTube News Feed Wants To Be Your Source for Breaking News

YouTube has many ambitions.  They want people to watch hours of video instead of minutes in a day.  They want to bring more fine art to the world of online video.  And now they want to be your new favorite news anchor, and I think ...

How The Nashville Flood Demonstrated Online Video's Power and Importance

Sometimes events occur that force a writer like me to suddenly get personal.  It's like a blog version of the sitcom staple, the "very special episode.”  For me, that event is the Nashville flood.  If you haven't heard about it, Nashville is largely under water ...

Video Ads In Your Print Magazines?

Entertainment Weekly's September 18th edition will contain an unprecedented piece of content:  a video ad.  Pepsi and CBS have teamed up for the ad that will run spots for several CBS shows like "How I Met Your Mother" and "Two and a Half Men," as ...

Inside YouTube’s Evolution and Recent Changes

You want a great read?  Check out Nalts' article entitled "Seven Secrets YouTube Doesn't Want You To Know!”  It's full of some great insight on how YouTube works and how it has changed and evolved.  Some of this knowledge comes courtesy of Nalts' first-hand experience ...

YouTube Invites Google News Partners To Earn Revenue

Got a news source that is already included in Google News? Want to partner with YouTube as a video news supplier? Then you might just be in luck if you're one of the 25,000 lucky news agencies that have been invited to do so. If ...

Newspapers, Video and SEO! Coverage Around The Web

Since we published our special report back in February on how Video SEO can save the newspaper industry, there's been recent explosion of coverage on newspapers  making a migration to online video.  We've provided some select links to what we consider the most insightful coverage ...

How The Rocky Mountain News Put Video SEO Hair On My Chest

Some people are saying newspapers are dying, but one of them gave me my own "birth" into online video marketing and video search optimization. I speak of the Rocky Mountain News, the oldest newspaper in Colorado, which published its final edition on Friday, February 27, 2009. ...

Newspapers Need Video SEO, Says Scripps Newspapers Director

In our continuing series on newspapers and online video marketing, ReelSEO's Grant Crowell interviews Jay Small, Executive Director, Content and Product Development for Scripps Interactive Newspapers Group. Jay talks about the business imperative for newspapers to be doing a better job promoting video and have ...

Video SEO Quick Tips With Production and Marketing

ReelSEO's Grant Crowell does a multi-episode podcast on: 1) Video SEO Tip – How to "subvert" a social video campaign with a major brand to improve your own search listings, 2) Video production tip – How to prepare for being on camera WITHOUT  a teleprompter and ...

The Newspaper Video SEO Opportunity - New Business Models for Realities

ReelSEO (http://www.reelseo.com/) is proud to release a first-of-its-kind, in-depth report on the unique opportunity that exists for U.S. newspaper companies to grow their audience and advertising base by leveraging video search optimization, also known as Video SEO.

Mixpo Partners With Major Media Publishers To Bring Online Video Marketing To Local SMBs

As newspapers and media companies continue to struggle with overall revenue declines and as the economy has many small and medium sized businesses watching their advertising budgets much more closely,it is critical that media publishers diversify their interactive product portfolios in such a way that ...

Newspapers In Crisis: Migrating Online With Video

"Online is the new reality" for newspapers, says Carol Krol, Senior Analyst for the research agency eMarketer. ReelSEO's Grant Crowell interviews Carol on her featured report, Newspapers in Crisis: Migrating Online. Carol shares on how newspaper publishers need to do a better job of promoting ...

Why Newspapers Should Do More Online Video Marketing

The Internet has now surpassed newspapers and all other media except television as an outlet for national and international news, according to a survey by Pew Center for the People & The Press, an independent opinion research group that studies attitudes towards the press, politics, ...

Interview With ReelSEO's Video SEO Evangelist - Mark Robertson

I asked Mark Robertson, Founder and Publisher of ReelSEO.com, if he would do a podcast with me about the background and the future of ReelSEO.com.  In this podcast, Mark shares his professional background in SEO, local search, and video solutions for small-to-medium businesses, what inspired ...