Video Ads In Your Print Magazines?
Entertainment Weekly’s September 18th edition will contain an unprecedented piece of content: a video ad. Pepsi and CBS have teamed up for the ad that will run spots for several CBS shows like “How I Met Your Mother” and “Two and a Half Men,” as well as a commercial for Pepsi Max. The video contains ...
Inside YouTube’s Evolution and Recent Changes
You want a great read? Check out Nalts’ article entitled “Seven Secrets YouTube Doesn’t Want You To Know!” It’s full of some great insight on how YouTube works and how it has changed and evolved. Some of this knowledge comes courtesy of Nalts’ first-hand experience as a YouTube user. Some of it comes through some ...
YouTube Invites Google News Partners To Earn Revenue
Got a news source that is already included in Google News? Want to partner with YouTube as a video news supplier? Then you might just be in luck if you're one of the 25,000 lucky news agencies that have been invited to do so. If not, well then just read on.
Newspapers, Video and SEO! Coverage Around The Web
Since we published our special report back in February on how Video SEO can save the newspaper industry, there’s been recent explosion of coverage on newspapers making a migration to online video. We've provided some select links to what we consider the most insightful coverage on how newspapers’ are handling their special situation with online ...
How The Rocky Mountain News Put Video SEO Hair On My Chest
Some people are saying newspapers are dying, but one of them gave me my own “birth” into online video marketing and video search optimization. I speak of the Rocky Mountain News, the oldest newspaper in Colorado, which published its final edition on Friday, February 27, 2009. Almost exactly 3 years earlier to the date, their media ...
Newspapers Need Video SEO, Says Scripps Newspapers Director
In our continuing series on newspapers and online video marketing, ReelSEO’s Grant Crowell interviews Jay Small, Executive Director, Content and Product Development for Scripps Interactive Newspapers Group. Jay talks about the business imperative for newspapers to be doing a better job promoting video and have it appear in search results and internal site search, and ...
Video SEO Quick Tips With Production and Marketing
ReelSEO's Grant Crowell does a multi-episode podcast on: 1) Video SEO Tip – How to "subvert" a social video campaign with a major brand to improve your own search listings, 2) Video production tip – How to prepare for being on camera WITHOUT a teleprompter and 3) Grant's Rant – Will all those backwards newspaper companies ...
The Newspaper Video SEO Opportunity - New Business Models for Realities
ReelSEO (http://www.reelseo.com/) is proud to release a first-of-its-kind, in-depth report on the unique opportunity that exists for U.S. newspaper companies to grow their audience and advertising base by leveraging video search optimization, also known as Video SEO.
Mixpo Partners With Major Media Publishers To Bring Online Video Marketing To Local SMBs
As newspapers and media companies continue to struggle with overall revenue declines and as the economy has many small and medium sized businesses watching their advertising budgets much more closely,it is critical that media publishers diversify their interactive product portfolios in such a way that they focus on offering the local SMBs competitive, effective and ...
Newspapers In Crisis: Migrating Online With Video
"Online is the new reality" for newspapers, says Carol Krol, Senior Analyst for the research agency eMarketer. ReelSEO's Grant Crowell interviews Carol on her featured report, Newspapers in Crisis: Migrating Online. Carol shares on how newspaper publishers need to do a better job of promoting and monetizing their online video content, especially for the social ...
Why Newspapers Should Do More Online Video Marketing
The Internet has now surpassed newspapers and all other media except television as an outlet for national and international news, according to a survey by Pew Center for the People & The Press, an independent opinion research group that studies attitudes towards the press, politics, and public policy issues.
Interview With ReelSEO's Video SEO Evangelist - Mark Robertson
I asked Mark Robertson, Founder and Publisher of ReelSEO.com, if he would do a podcast with me about the background and the future of ReelSEO.com. In this podcast, Mark shares his professional background in SEO, local search, and video solutions for small-to-medium businesses, what inspired him to build ReelSEO, the opportunities and challenges he sees ...
NYTimes.com Launches New Online Video Platform With Brightcove 3
NYTimes.com launched a new video platform today powered by Brightcove 3 (check out our interview with Brightcove) that allows for video content to be more easily integrated into their content sections and provides an overall enhanced user experience. Apart from the complete redesign of the video library page, the new platform offers several other benefits ...
How Important Is A Video SEO Strategy for Newspapers?
Just how important is video SEO for newspaper companies? “Their survival depends on it at this point,” says Jake Matthews, Partner and VP of Business Development for 10e20, and head of their search marketing campaigns and video strategy. Jake’s company spoke today at the session for Search Marketing Expo East in New York, “Social Media ...
Adjusting The Local Picture - The Online Video Opportunity
There is no question that online video is hot. YouTube has standardized and popularized it while broadband penetration has enabled it. Users love it, advertisers are starting to love it more and more, and now search engines love it too. Video’s attractiveness as an ad medium has grown with the knowledge that it can be ...
