Topic - Online Video & newspapers
NYTimes.com Launches New Online Video Platform with Brightcove 3
NYTimes.com launched a new video platform today powered by Brightcove 3 (check out our interview with Brightcove) that allows for video content to be more easily integrated into their content sections and provides an overall enhanced user experience. Apart from the complete redesign of the video library page, the new platform offers several other benefits over the previous platform powered by TheFeedRoom.
How Important is a Video SEO Strategy For Newspapers?
Just how important is video SEO for newspaper companies? “Their survival depends on it at this point,” says Jake Matthews, Partner and VP of Business Development for 10e20, and head of their search marketing campaigns and video strategy. Jake’s company spoke today at the session for Search Marketing Expo East in New York, “Social Media Marketing for Newspapers and Magazines.” ReelSEO’s Grant Crowell interviewed Jake just prior to the conference to talk about the specific opportunities and challenges of video SEO for newspapers and news magazines, both by the newspaper companies themselves, and search marketing companies looking to make the case with them for video SEO.
Adjusting the Local Picture – The Online Video Opportunity
There is no question that online video is hot. YouTube has standardized and popularized it while broadband penetration has enabled it. Users love it, advertisers are starting to love it more and more, and now search engines love it too. Video’s attractiveness as an ad medium has grown with the knowledge that it can be used as a hook to gain better search rankings.
Online Video Strategy for Magazines – Video Ad Product Placement
We have talked a lot about what other media companies like newspapers are doing with online video. So, what do print magazines need with online video and online video advertising? Plenty according to recent moves by Vogue who has lent its brand and a large sum of cash to develop an online reality show called Models.Live
Yume Video Advertising Network Hires New CEO
Online video advertising network YuMe appointed Michael Mathieu as their new CEO, replacing the co-founder and previous CEO, Jayant Kadambi. Kadambi will stay on as president and a member of the board.
Say Goodbye to YellowPages – Hello to Online Video
Borrell and Associates released a new report today about the future on Print Yellow Pages titled, “Say Goodbye to Yellow Pages.” with some interesting predictions regarding where revenue will migrate. According to the report, they estimates that the yellow pages industry will loose almost 40% of their annual revenue over the course of the next 5 years. Guess where the that revenue will go? Hint – Local Online Video 
BBC’s Local Video Plans Could Kill Newspapers?
There is an interesting post up on PaidConent.co.uk by Robert Andrews titled, “Knives Out For BBC Local Video Plans, ‘Could Kill Newspapers‘.”
Basically, the post highlights some recent responses by UK’s newspaper industry leaders to BBC’s recent announcement of big plans (£68 million Local Video Proposal) for local online video content. For the most part, the newspaper community has responded with overwhelming disapproval.
New Report Urges Newspapers to Embrace Online Video
The NAA (Newspaper Association of America) has released a report that attempts to urge newspaper websites and publishers to focus more on internet video content – if they aren’t there already. This new report, titled, ”Zooming In on Online Video: A Development & Growth Guide for Newspaper Web Sites,” has been released by the NAA and is intended to provide newspapers of any size with resources and information to help develop successful and profitable online video applications.
Interview with Jim Zisk Freedom Communications Video Expert
This interview is the Jim Zisk, Director of video & Media for Freedom Communications, a privately-held media company with newspapers and broadcast properties throughout the US.
Is Live Video the Future of Online Newspapers?
Interesting article on Journalism.uk about the future of newspaper websites with regard to online video.
