Online Video Topic - " newspapers "
Newspapers, video and SEO! Coverage around the Web
Posted
April 10, 2009 |
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Since we published our special report back in February on how Video SEO can save the newspaper industry, there’s been recent explosion of coverage on newspapers making a migration to online video. We’ve provided some select links to what we consider the most insightful coverage on how newspapers’ are handling their special situation with online video publishing, and the increasingly large opportunities from optimizing their video content for search engine results.
How the Rocky Mountain News put Video SEO Hair on my Chest
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March 9, 2009 |
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Some people are saying newspapers are dying, but one of them gave me my own “birth” into online video marketing and video search optimization. I speak of the Rocky Mountain News, the oldest newspaper in Colorado, which published its final edition on Friday, February 27, 2009. Almost exactly 3 years earlier to the date, their media coverage on myself set me on the path to doing my first documentary video project– an “excellent mistake” that got me to where I am today in online video marketing for the masses.
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Newspapers need Video SEO, says Scripps Newspapers Director
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February 18, 2009 |
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In our continuing series on newspapers and online video marketing, ReelSEO’s Grant Crowell interviews Jay Small, Executive Director, Content and Product Development for Scripps Interactive Newspapers Group. Jay talks about the business imperative for newspapers to be doing a better job promoting video and have it appear in search results and internal site search, and the major obstacles newspapers first need to overcome.
Video SEO quick tips with production and marketing
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February 16, 2009 |
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ReelSEO’s Grant Crowell does a multi-episode podcast on: 1) Video SEO Tip – How to “subvert” a social video campaign with a major brand to improve your own search listings, 2) Video production tip – How to prepare for being on camera WITHOUT a teleprompter and 3) Grant’s Rant – Will all those backwards newspaper companies finally start taking advantage of Video SEO and their best, last monetization strategy? (Or will they go the way of the horse and buggy?)
The Newspaper Video SEO Opportunity – New Business Models for New Realities
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February 9, 2009 |
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Today, ReelSEO is proud to release a first-of-its-kind, in-depth report on the unique opportunity that exists for U.S. newspaper companies to grow their audience and advertising base by leveraging video search optimization.
As competition grows to capture the attention of online video viewers, newspapers posses a unique opportunity to leverage their skills and superior content production capabilities to capitalize on the financial promise of online video monetization. Additionally, online video helps the newspaper industry further diversify the demographics of its readers by appealing to a younger audience.
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Mixpo Partners with Major Media Publishers to Bring Online Video Marketing to Local SMBs
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January 28, 2009 |
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As newspapers and media companies continue to struggle with overall revenue declines and as the economy has many small and medium sized businesses watching their advertising budgets much more closely, it is critical that media publishers diversify their interactive product portfolios in such a way that they focus on offering the local SMBs competitive, effective and measurable interactive advertising solutions.
For many media publishers, and newspapers in particular, a large majority of the interactive revenues that are generated are tied to either classified advertising products (which continue to suffer against strong competition like craigslist, autotrader, etc…) and static display banner advertising sales. This is important to mention because there has been a multitude of research published in the last year that points to a coming steep decline in the popularity of online static display banner ads.
Newspapers in Crisis: Migrating Online with Video
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January 13, 2009 |
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“Online is the new reality” for newspapers, says Carol Krol, Senior Analyst for the research agency eMarketer. ReelSEO’s Grant Crowell interviews Carol on her featured report, Newspapers in Crisis: Migrating Online. Carol shares on how newspaper publishers need to do a better job of promoting and monetizing their online video content, especially for the social media space.
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Why Newspapers Should Do More Online Video Marketing
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January 7, 2009 |
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The Internet has now surpassed newspapers and all other media except television as an outlet for national and international news, according to a survey by Pew Center for the People & The Press, an independent opinion research group that studies attitudes towards the press, politics, and public policy issues.
Interview with ReelSEO’s Video SEO Evangelist – Mark Robertson
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December 1, 2008 |
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I asked Mark Robertson, Founder and Publisher of ReelSEO.com, if he would do a podcast with me about the background and the future of ReelSEO.com. In this podcast, Mark shares his professional background in SEO, local search, and video solutions for small-to-medium businesses, what inspired him to build ReelSEO, the opportunities and challenges he sees with online video marketing and search engine optimization, where most search engine marketers are today in understanding the emerging industry of Video SEO, and where ReelSEO will be growing with new and greater content and features.
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NYTimes.com Launches New Online Video Platform with Brightcove 3
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October 24, 2008 |
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NYTimes.com launched a new video platform today powered by Brightcove 3 (check out our interview with Brightcove) that allows for video content to be more easily integrated into their content sections and provides an overall enhanced user experience. Apart from the complete redesign of the video library page, the new platform offers several other benefits over the previous platform powered by TheFeedRoom.
