Herman Cain Versus Online Video From Newspapers – Just The Stats, Man!
Republican Presidential Candidate Herman Cain made news recently for his campaign cancelling an interview with newspaper this Thursday, saying it didn’t want the interview to be video recorded and arguing that video is only typical for television. But do the latest stats show otherwise?
Half Of All Mobile Video Views Are On Android Phones
Yesterday we looked at the recent report from Brightcove and TubeMogul entitled Online Video & The Media Industry - Special Features: Full Length Episodes, Mobile Engagement, and how the study showed that Facebook referrals for video dropped from Q1 to Q2 in 2011, while search referrals continued to climb. Today we're going to look at the ...
Search Still No. 1 Referrer of Online Video Traffic, Facebook Slips
Brightcove & TubeMogul recently released their quarterly research report for Q1 and Q2 of 2011, entitled Online Video & The Media Industry - Special Features: Full Length Episodes, Mobile Engagement. The report focuses on three areas: platform usage, online video engagement and discovery, and mobile engagement. Today we're going to look at their findings on ...
5 Video SEO Tips to Help Elizabeth Warren Beat Scott Brown
I liked Grant Crowell’s article, “5 Reasons the Latest Michele Bachmann Political YouTube Video Sucks!” And I want to get on the bandwagon by providing five video SEO tips to help consumer advocate Elizabeth Warren beat US Senator Scott Brown in Massachusetts next year.
Newspaper Hacks and PR Flacks Aren’t “Singin’ in the Rain”
Most newspaper hacks and PR flacks are creatures of habit. They didn’t learn about YouTube or online video in the top journalism schools or the best colleges for communication majors. But the first YouTube video, Me at the zoo, wasn’t uploaded until April 23, 2005, long after many of these hacks and flacks had graduated.
The Social Video Blueprint, Part 8: Social Video Best Practices
Over the past seven weeks, we've used this series to take a deep dive into social video marketing, analyzing the benefits to both the brand and the fans. And if you've been following along, you know that social video succeeds when companies focus on creating great video content over any old-school advertising goals. Today we're ...
Al Jazeera’s Streaming Video News Defines Social Democracy
Al Jazeera's, "The Stream," represents the smartest mix of video, social media and broadcast news interactivity to date. Will this become the model for the "new" newsroom? I have seen the future of online Democracy - and it has come from Al Jazeera. Now, I must confess that I'm no expert at the political leanings ...
Newspapers Rock Online Video, Smoke Broadcasters in Uploads
Brightcove again teamed up with TubeMogul to take a look at online video and its usage, including engagement and discovery, which they've published as the Q4 2010 Online Video & the Media Industry Quarterly Research report. As Team America might say... Quarterly Reports! F-Yeah! (Mark will love that one I'm sure).
USA Today to Use Microsoft Tag to Link to Online Video
I thought this was pretty cool and it ties into online video, so why not. It's a unique way to tie physical, hard-copy media into online content. USA Today, the newspaper is starting to use Microsoft Tags. They will feature at least one Tag in each print section daily. Readers can scan the Tag with ...
Web Video Advertising To Grow 55% Annually - Faster Than Any Other Ad Format Online
Online-video advertising spending looks to be growing again in 2011, even after an impressive 40% growth from 2009 to 2010. Media buyers surveyed by Deutsche Bank “Internet Industry Outlook” report (Jan. 18, 2010, see PDF). To fund online-video spending, many predict to cannibalize display advertising and some expect to move as much as 5% of television ...
Digital Media Is Trouncing Traditional Media Among Generation Y Consumers
MediaPost writes today, summarizing a study from L2, that Generation Y is more prone to connect to brands digitally than any previous generation before it. And while that may not be a surprise--gee, young people are more into social and digital media than older people, I'm completely shocked--the data suggests that the trend is even ...
Celebrity Endorsements In Viral Video Ads Fall Short? Calling BS On The New York Times
Sigh. Another day, another huge exaggeration by the media to a small data sample. This time, it’s the New York Times. And I guess they have to sell papers, so I understand a certain amount of sensationalism. But I think this goes a little far.
Advertising Opportunities Abound In Hyper-Local News and Video
As journalism changes and newspapers undergo seismic shifts, big media companies are setting up local shops, and they’re hoping to win local online ad dollars as a result. AOL, ESPN, New York Times and NPR are all expanding quickly in the hyperlocal online business. Local online advertising has grown 45% each year for the last ...
YouTube News Feed Wants To Be Your Source for Breaking News
YouTube has many ambitions. They want people to watch hours of video instead of minutes in a day. They want to bring more fine art to the world of online video. And now they want to be your new favorite news anchor, and I think they’re going to succeed.
How The Nashville Flood Demonstrated Online Video's Power and Importance
Sometimes events occur that force a writer like me to suddenly get personal. It’s like a blog version of the sitcom staple, the “very special episode.” For me, that event is the Nashville flood. If you haven’t heard about it, Nashville is largely under water today.
