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Can Online Video Save the Newspaper Industry?

Can Online Video Save the Newspaper Industry?

With all the layoffs and the closures, will newspapers exist in 20 years? And if not, how will journalists make the transition to the web…with video? They’ll need to find a way if the stories of newspapers’ certain demise are true.

Will the News Wars Move to Online Video in 2013?

Will the News Wars Move to Online Video in 2013?

I’m a great believer in the “rule of three.” It’s a writing principle that suggests that things that come in threes are inherently funnier, more satisfying, or more effective than some other number of things. For example, Gert Fröbe says in the 1964 James Bond …

Glocal Tries to Become Hulu For Local News Video: Will It Work?

Glocal Tries to Become Hulu For Local News Video: Will It Work?

Last week a new video curation site called Glocal came out of beta.  Their mission is to deliver an all-in-one site for local news provided by networks, newspapers, businesses, and other entities in order to get their videos more views and ad revenue.  The new …

Critics of Organic Content Farms like Demand Media Should Eat Their Own Words

Critics of Organic Content Farms like Demand Media Should Eat Their Own Words

A year ago, I stuck my neck out and defended Demand Media’s approach to developing great content down on the content farm.  Last week, I felt vindicated when Demand Media reported financial results for the quarter ended March 31, 2012 and raised its previously issued fiscal …

Herman Cain Versus Online Video From Newspapers – Just The Stats, Man!

Herman Cain Versus Online Video From Newspapers – Just The Stats, Man!

Republican Presidential Candidate Herman Cain made news recently for his campaign cancelling an interview with newspaper this Thursday, saying it didn't want the interview to be video recorded and arguing that video is only typical for television. But do the latest stats show otherwise?

Half Of All Mobile Video Views Are On Android Phones

Half Of All Mobile Video Views Are On Android Phones

Yesterday we looked at the recent report from Brightcove and TubeMogul entitled Online Video & The Media Industry – Special Features: Full Length Episodes, Mobile Engagement, and how the study showed that Facebook referrals for video dropped from Q1 to Q2 in 2011, while search referrals …

Search Still No. 1 Referrer of Online Video Traffic, Facebook Slips

Search Still No. 1 Referrer of Online Video Traffic, Facebook Slips

Brightcove & TubeMogul recently released their quarterly research report for Q1 and Q2 of 2011, entitled Online Video & The Media Industry – Special Features: Full Length Episodes, Mobile Engagement. The report focuses on three areas: platform usage, online video engagement and discovery, and mobile …

5 Video SEO Tips to Help Elizabeth Warren Beat Scott Brown

5 Video SEO Tips to Help Elizabeth Warren Beat Scott Brown

I liked Grant Crowell's article, "5 Reasons the Latest Michele Bachmann Political YouTube Video Sucks!”  And I want to get on the bandwagon by providing five video SEO tips to help consumer advocate Elizabeth Warren beat US Senator Scott Brown in Massachusetts next year.

Newspaper Hacks and PR Flacks Aren’t “Singin’ in the Rain”

Newspaper Hacks and PR Flacks Aren’t “Singin’ in the Rain”

Most newspaper hacks and PR flacks are creatures of habit.  They didn't learn about YouTube or online video in the top journalism schools or the best colleges for communication majors.  But the first YouTube video, Me at the zoo, wasn't uploaded until April 23, 2005, …

The Social Video Blueprint, Part 8: Social Video Best Practices

The Social Video Blueprint, Part 8: Social Video Best Practices

Over the past seven weeks, we've used this series to take a deep dive into social video marketing, analyzing the benefits to both the brand and the fans. And if you've been following along, you know that social video succeeds when companies focus on creating …

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