new media Articles

New media refers to on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content. Another important promise of new media is the “democratization” of the creation, publishing, distribution and consumption of media content. Another aspect of new media is the real-time generation of new, unregulated content.
Most technologies described as “new media̶...

Augmented Reality Gets Real + Social Gaming Ads Get Hot

Augmented Reality Gets Real + Social Gaming Ads Get Hot

Augmented reality is one of the sexy new areas of the digital marketing business and it may finally be shifting away from gimmicky uses and to practical world applications. For more details, watch this week's New Media Minute where you'll also learn about the tremendous …

Real-Time Bidding – The Hottest New Online Ad Growth Sector

Real Time Bidding   The Hottest New Online Ad Growth Sector

One of the hottest areas in the digital ad business is real-time bidding and it's poised for more growth this year, according to several new studies. While less than one-third of Web publishers offered real-time bidding on their ad inventory last year, about 44% of …

TV Networks Have Checked in with Social Media Marketing

TV Networks Have Checked in with Social Media Marketing

Social media has become the new watercooler for TV shows and that's why we're seeing a number of new Fourquare-like check-in services for TV shows emerge. TV networks from HBO to NBC to OWN are pairing up with the new players in social TV like …

Branded Video Measurement Evolves With Share of Choice

Branded Video Measurement Evolves With Share of Choice

It's the New Media Minute from Napa Valley edition! Get the latest on new online video measurement tools for marketers and agencies, all while watching lush vineyards in the afternoon sun as the backdrop. This episode includes the latest news on how brands can benchmark …

Facebook Video Marketing With Brian Solis – Tips for A “Socialized Business Strategy”

Facebook Video Marketing With Brian Solis   Tips for A “Socialized Business Strategy”

ReelSEO’s Grant Crowell kicks off his month-long Facebook Video Marketing Series with coverage of social media expert Brian Solis’ take on how video marketing on Facebook is an essential part of what he calls a “socialized business strategy,” featuring actual business case studies of video marketing on Facebook we can all learn from.

Video Will Be Top of The Media Food Chain – Says Blogworld CEO, Rick Calvert

Video Will Be Top of The Media Food Chain   Says Blogworld CEO, Rick Calvert

I had the pleasure of interviewing Rick Calvert by phone prior to this year's Blogworld conference–which he founded.  We talked a bit about the changes to the conference location and philosophy, and about video's place in the world of new media.  I could hear in …

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