new media Articles

New media refers to on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content. Another important promise of new media is the “democratization” of the creation, publishing, distribution and consumption of media content. Another aspect of new media is the real-time generation of new, unregulated content.
Most technologies described as “new media̶...

Soap Operas Pop, Proctor & Gamble Moves Online With Original Video Content

Soap Operas Pop, Proctor & Gamble Moves Online With Original Video Content

You've heard about the string of soap opera finishes right? I'm not hip to the whole daytime TV scene, but I know that some very long-running soaps have recently been canceled because of low viewership–and probably also because of the shift to online video for …

Tips For Developing A Tablet Device Marketing Strategy

Tips For Developing A Tablet Device Marketing Strategy

With tablet sales tracking to hit 24 million this year, brands are trying to crack the code on the best approach to a tablet strategy. A recent eMarketer report says 41% of consumers are keen on the device for its shopping capabilities. Here are top …

You’re Not A Real Presidential Candidate Unless You Announce On YouTube

Youre Not A Real Presidential Candidate Unless You Announce On YouTube

The only acceptable way to announce that you're running for president is to do it with social media. President Obama led the charge, with his video announcement in early April on YouTube. Just a couple weeks ago, Newt Gingrich took to the world's top microblogging …

YouTube’s Town Hall Attempts To Merge Online Video And Politics

YouTube’s Town Hall Attempts To Merge Online Video And Politics

Politicians in America are now well aware of how important new media is going to be to the election process moving forward. Most have an official Facebook page, and many of them even Tweet regularly. And video is right there at the top of the …

Social Media Dos & Dont’s: How Businesses Should Properly Engage with Social Media

Social Media Dos & Donts: How Businesses Should Properly Engage with Social Media

What are the rules for social media engagement in the social Web? How often should you post on Facebook? How should you handle customer complaints on Twitter? I asked social media expert Scott Meldrum of Pollin8 for his top 3 social tips on how to …

Cord Cutting is Reel: Online Video Advertising to the Rescue

Cord Cutting is Reel: Online Video Advertising to the Rescue

Nielsen recently reported that the number of TV's owned in the U.S. has dropped due in part to younger consumers going without paid TV (cord-cutting). Online viewing may fill in the gap though, because the CW has found that viewers stay tuned for all the …

Al Jazeera’s Streaming Video News Defines Social Democracy

Al Jazeera’s Streaming Video News Defines Social Democracy

Al Jazeera's, "The Stream," represents the smartest mix of video, social media and broadcast news interactivity to date. Will this become the model for the "new" newsroom? I have seen the future of online Democracy – and it has come from Al Jazeera. Now, I …

YouTube Announces The Winners Of Next Up & Creator Institute

YouTube Announces The Winners Of Next Up & Creator Institute

There are great new videos being created every day, by great new undiscovered talent. The more education and technology we can put in the hands of amateurs, the more likely the overall pool of video quality is to improve. So YouTube is wise to continually …

Four Digital Media Startups Marketers Should Keep An Eye On

Four Digital Media Startups Marketers Should Keep An Eye On

Want to know which digital media startups to keep your eye on? The New Media Minute says to watch for innovation from Rich Relevance, Yinzcam, Klout and Tynt. For all the details, check out this week's episode with Daisy Whitney giving the details!

Insider Tips for YouTube Video Marketing Success: Exclusive Interview

Insider Tips for YouTube Video Marketing Success: Exclusive Interview

Want to know the secrets to success on YouTube? Then you'll want to watch Daisy's exclusive New Media Minute interview with YouTube exec Bing Chen (in charge of Google & YouTube Creator Initiatives and Entertainment Partnerships) who offers insider tips and secrets regarding how to maximize …

↑ Top