new media Articles

New media refers to on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content. Another important promise of new media is the “democratization” of the creation, publishing, distribution and consumption of media content. Another aspect of new media is the real-time generation of new, unregulated content.
Most technologies described as “new media̶...

Four Hot Digital Media Startups to Watch in Mobile Video & Online Video

Four Hot Digital Media Startups to Watch in Mobile Video & Online Video

Four emerging media startups in online video and mobile are finding success with brands and retailers. In this week's New Media Minute, learn why marketers are linking up with Fiksu, GoldRun, Encoding.com and Framesocket.

Save On Blogworld & New Media Expo 2011 With ReelSEO Discount Code

Save On Blogworld & New Media Expo 2011 With ReelSEO Discount Code

It's hard to believe it's been a year already, but it's nearly time for the 2011 Blogworld & New Media Expo, coming this November 3-5. This year, the event leaves its long-term home of Las Vegas for the sunny locale of Los Angeles, CA. Blogworld …

A Pledge For Online Video Responsibility – A Video Code Of Ethics

A Pledge For Online Video Responsibility   A Video Code Of Ethics

The time is now to counter the troubling proliferation of socially irresponsible video online, and that starts with each of us. That's why I've put together what I believe is the first-ever, "Pledge for Online Video Responsibility," which I hope can help both online video …

As Cord Cutting Rises, Brands Are Turning To Social Media To Connect With Fans

As Cord Cutting Rises, Brands Are Turning To Social Media To Connect With Fans

Despite the backlash over Netflix's new higher pricing plans, more consumers will cut the multichannel cord over the next few years, according to new research from SNL Kagan. For more details on why cable and satellite providers don't want to be the next Borders, Blockbuster …

Justin.tv Sells Movie Rights, Will Get “The Social Network” Treatment

Justin.tv Sells Movie Rights, Will Get The Social Network Treatment

Coming soon to a theater near you… The Video Streaming Network, the story of how Justin.tv went from one man broadcasting his entire life through live video to a full-fledged streaming video business. Actually, the title and tagline are made up by me, but the …

Video Advertising and Mobile Apps – A Match Made in Heaven

Video Advertising and Mobile Apps – A Match Made in Heaven

Branded video as a monetization medium in online games is a lucrative channel for advertisers looking to achieve better performance. Distributing video through an offer-based payments platform enables brands to not only present targeted content to highly engaged users in an unobtrusive manner but also …

While Tablet Growth Is Slowing, E-Reader Devices Are On The Rise

While Tablet Growth Is Slowing, E Reader Devices Are On The Rise

All the excitement over tablets and iPads and the need to be on both, might be tempered by these latest findings from Pew: in the last 6 months, the number of adults with e-readers has doubled to 12% of the population, but only 8% owns …

How Attorneys Can Use Online Video To Help The Public and Build Their Practices

How Attorneys Can Use Online Video To Help The Public and Build Their Practices

Legal assistance for online video marketing and other professionals is becoming increasingly important in our litigious society. So why are most attorneys and law firms still resistant to publicly sharing legal information with online video? Entertainment law and new media attorney Gordon P. Firemark addresses …

Content Creation & Video Advertising Tips For Video Producers

Content Creation & Video Advertising Tips For Video Producers

Online video advertising is poised to grow 52% in ad dollars this year, so how can producers snag some of those brand dollars? We asked Miles Beckett, CEO of EQAL and the creator of LonelyGirl15, for best practices in working with brands in online video …

Soap Operas Pop, Proctor & Gamble Moves Online With Original Video Content

Soap Operas Pop, Proctor & Gamble Moves Online With Original Video Content

You've heard about the string of soap opera finishes right? I'm not hip to the whole daytime TV scene, but I know that some very long-running soaps have recently been canceled because of low viewership–and probably also because of the shift to online video for …

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