new media Articles

New media refers to on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content. Another important promise of new media is the “democratization” of the creation, publishing, distribution and consumption of media content. Another aspect of new media is the real-time generation of new, unregulated content.
Most technologies described as “new media̶...

Evolve or Die! How Businesses Can Transform Using Social Video

Evolve or Die! How Businesses Can Transform Using Social Video

I interviewed social media expert Brian Solis, the author of Engage and the End of Business as Usual: Rewire The Way You Work To Succeed In The Customer Revolution. We talk about the crucial role online video must play in the transformation of businesses into …

Three New Media Lessons Learned In 2011

Three New Media Lessons Learned In 2011

What lessons did 2011 teach us about the new media business? Daisy Whitney shares three lessons learned in online video, social media and connected TV ads in this week's episode, drawing from Shira Lazar's What's Trending, the Old Spice Guy, and research on connected TVs. …

Online Video Ad Views Skyrocket In Q3 2011

Online Video Ad Views Skyrocket In Q3 2011

Online video advertising is finally catching up to consumer viewing habits. The growth rate of video ad views in the third quarter outpaced the growth rate for video views for the first time, according to new data from video technology company Freewheel. Freewheel also found …

Four Digital Advertising Startups To Keep An Eye On

Four Digital Advertising Startups To Keep An Eye On

Which digital media startups are poised for success? The New Media Minute has scoured the ranks of new players in shopper marketing, social media, gaming and mobile. In this week's New Media Minute, Daisy Whitney tell us why to watch Bluefin Labs, Sonar, GoldRun and …

Web Video Strategies for Startups & New Media Companies

Web Video Strategies for Startups & New Media Companies

Video and rich media are fast becoming (and I would argue already are) a fundamental part of any online strategy for both startups and established New Media companies. That's the central theme of our upcoming FREE webinar, titled "Jumpstarting Online Video for Startups & New Media Companies," this …

Relationship Video Marketing With Blogworld CEO Rick Calvert

Relationship Video Marketing With Blogworld CEO Rick Calvert

I interviewed Blogworld's CEO and Co-Founder Rick Calvert at their Los Angeles conference earlier this month. Rick and I discussed some of the big trends with online video in the publishing and marketing space, which I've labeled as the "Big C's:" Context, Collaboration, Consistency, and …

Online Video Marketing Tips For Brands & Websites From iVillage

Online Video Marketing Tips For Brands & Websites From iVillage

NBC-owned iVillage has steadily grown the frequency and amount of video across its site and is now generating more than 4 million video views each month, with plans to expand the video on its site in 2012. Kelly Wallace, the site's head of video and …

How To Measure ROI In Online Video To Help Ensure Success

How To Measure ROI In Online Video To Help Ensure Success

About 40% of media buyers at marketers and agencies say that measuring ROI in online video is hard to do. That's why marketers should outline goals up front so they can better measure ROI against the cost per view in online video. For tips on …

Four Shopper Startups To Watch As Retailers Turn To iPads In Stores

Four Shopper Startups To Watch As Retailers Turn To iPads In Stores

One of the most anticipated books of the year in the Walter Isaacson Steve Jobs biography hits bookstores this week, and that's why the New Media Minute is taking a look at some of the most innovative uses brands are making of iPads in retail …

New Media Trends & The Future Of TV Investments From A Venture Capitalist

New Media Trends & The Future Of TV Investments From A Venture Capitalist

What's hot in interactive TV, social TV and new media? I asked venture capitalist Habib Kairouz of Rho Ventures for the top three trends he is tracking in these areas and he shared his tips with the New Media Minute. For the inside scoop on …

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