new media Articles

New media is a broad term in media studies that emerged in the latter part of the 20th century. For example, new media holds out a possibility of on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content. Another important promise of new media is the “democratization” of the creation, publishing, distribution and consumption of media content. What distinguishes new media from traditional media is the digitizing of content into bits. There is also a dynamic aspect of content production which can be done in real time, but these offerings lack standards and have yet to gain traction.
Wikipedia, an online encyclopedia, is an example, combining Internet accessible digital text, images and video with web-links, creative participation of contributors, interactive feedback of users and formation of a participant community of editors and donors for the benefit of non…

YouTube’s Town Hall Attempts To Merge Online Video And Politics

Politicians in America are now well aware of how important new media is going to be to the election process moving forward. Most have an official Facebook page, and many of them even Tweet regularly. And video is right there at the top of the most-used social media outlets for politicians, who are seeing how ...

Social Media Dos & Dont's: How Businesses Should Properly Engage with Social Media

What are the rules for social media engagement in the social Web? How often should you post on Facebook? How should you handle customer complaints on Twitter? I asked social media expert Scott Meldrum of Pollin8 for his top 3 social tips on how to engage with social media properly and what to avoid.

Cord Cutting is Reel: Online Video Advertising to the Rescue

Nielsen recently reported that the number of TV's owned in the U.S. has dropped due in part to younger consumers going without paid TV (cord-cutting). Online viewing may fill in the gap though, because the CW has found that viewers stay tuned for all the ads in its full-episode streaming online; plus YouTube offers some ...

Al Jazeera’s Streaming Video News Defines Social Democracy

Al Jazeera's, "The Stream," represents the smartest mix of video, social media and broadcast news interactivity to date. Will this become the model for the "new" newsroom? I have seen the future of online Democracy - and it has come from Al Jazeera. Now, I must confess that I'm no expert at the political leanings ...

YouTube Announces The Winners Of Next Up & Creator Institute

There are great new videos being created every day, by great new undiscovered talent. The more education and technology we can put in the hands of amateurs, the more likely the overall pool of video quality is to improve. So YouTube is wise to continually pump both of those things--instruction and resources--into their creators. And ...

Four Digital Media Startups Marketers Should Keep An Eye On

Want to know which digital media startups to keep your eye on? The New Media Minute says to watch for innovation from Rich Relevance, Yinzcam, Klout and Tynt. For all the details, check out this week's episode with Daisy Whitney giving the details!

Insider Tips for YouTube Video Marketing Success: Exclusive Interview

Want to know the secrets to success on YouTube? Then you'll want to watch Daisy's exclusive New Media Minute interview with YouTube exec Bing Chen (in charge of Google & YouTube Creator Initiatives and Entertainment Partnerships) who offers insider tips and secrets regarding how to maximize brand awareness on YouTube, how to use the YouTube dashboard ...

How to License Online Video & Protect your Ownership: Legal Video Tips

In Part 2 of my 2-part interview with entertainment and media lawyer Gordon P. Firemark, he shares with us about how to get and give proper permissions and licensing for online videos, as well as how to have your attorney negotiate deals and draft contracts with online video in your business.

Exploring Legal Ramifications with Web Video & How to Overcome Them: Podcast

I interviewed Entertainment Lawyer Gordon Firemark, producer and host of Entertainment Law Update, and author of “The Podcast, Blog, and New Media Producer’s Legal Survival Guide.” In Part 1 of our 2-part Interview, Gordon shares with me some of the more important legal issues today with online video, and offers some solid professional advice for ...

Time Warner Cable Seeks Judgment on TWCableTV iPad App Legality

Time Warner, who I wrote about earlier in the week when they hit a snag with their TWCableTV iPad App, has sought a legal judgment on the matter. The Southern District of New York was petitioned by the cable operator about the legality of the streaming of content to iPads in the homes of Time ...

Blogworld & New Media Expo 2011 New York Is Fast Approaching

It seems like only a few weeks ago Blogworld Las Vegas was going on, and I was home with pneumonia instead of hanging with new media people at the after parties. But in truth, that was more than five months ago. So it should come as no surprise that Blogworld & New Media Conference is ...

Agencies & Marketers Push for Multi-Platform Video Ad Deals

The biggest TV ad buying season of the year is now upon us in the upfront - and new media is likely to play a big role in many cable networks’ plans and presentations to ad agencies and marketers. Network groups like Turner and Scripps, as well as networks like History Channel and Bravo are ...

How Brand Marketers Are Using Mobile Bar Codes to Connect with Consumers

Marketers and advertisers are increasingly turning to bar codes as one of the hot new media platforms. Given the prevalence of smart phones, brands have recognized the opportunity to connect with consumers via these ubiquitous codes. Startups like Shopkick and Checkpoints have jumped into the mobile bar code business, while premium networks, events companies and ...

"Social Media is Over-Hyped..." Gary Vaynerchuk & the Future of Social Marketing

At the recent SXSW show, the New Media Minute caught up with Internet expert and social media impresario Gary Vaynerchuk to discuss how brands and marketers can apply the lessons of his latest book, "The Thank You Economy".

Take YouTube 101 At A College Campus Near You

YouTube is really serious about improving the overall quality of the video content on their site. Like... really, really serious. In addition to providing a free service for content creators to upload and share video, and sharing ad revenue with the partner channels, they've also made cash donations to partners on one or two occasions to ...