new media Articles

New media refers to on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content. Another important promise of new media is the “democratization” of the creation, publishing, distribution and consumption of media content. Another aspect of new media is the real-time generation of new, unregulated content.
Most technologies described as “new media̶...

Disney to Buy YouTube Network Maker Studios? [Report]

Disney to Buy YouTube Network Maker Studios? [Report]

Disney is reported to be in talks to acquire Maker Studios, in a bid to acquire one of the biggest, and most successful YouTube networks around. The deal is rumored to be worth around $500 million and could be a major coup for Disney.

How Video Strategies Are Affected By Old Media vs. New Media [Creator's Tip #89]

How Video Strategies Are Affected By Old Media vs. New Media [Creators Tip #89]

The old media vs. new media debate rages on. But what's important to note when marketing for new media is that, despite it's similarities to old media, it's a completely different animal and should be treated as such. Old media is for the most part passive, while new media is more active.

New Media Expo Keynote to 'Invent the Future' with Live Web Series Debut

New Media Expo Keynote to Invent the Future with Live Web Series Debut

Earlier this week we wrote about the fact that Blogworld Expo has rebranded to the New Media Expo for 2013 and has dedicated a major focus towards video with a new web tv and video track. In addition to that, for the Las Vegas NMX ...

BlogWorld's NMX 2013 Offers Impressive Lineup of Web TV and Video Expertise

BlogWorlds NMX 2013 Offers Impressive Lineup of Web TV and Video Expertise

BlogWorld Expo, an industry event that we've been a part of for a few years, was originally focused on bloggers and podcasters. As with all things, bloggers are evolving and are becoming multimedia-oriented, content-marketing professionals. And, what's the hottest new media format for content marketing? ...

How to Become a Successful, New Media Rockstar [Creator's Tip #60]

How to Become a Successful, New Media Rockstar [Creators Tip #60]

This week we had the opportunity to speak with Benny Luo, CEO and co-founder of the website, NewMediaRockstars. The site follows all things new media entertainment related and includes great interviews by popular and up-and-coming YouTube personalities.  In this Creator's Tip video, Benny shares with us ...

How to Tag & Title Your Videos for Search: The New Media Minute Farewell Episode

How to Tag & Title Your Videos for Search: The New Media Minute Farewell Episode

This is the last and final farewell episode of the New Media Minute. Today's episode is focused on the age-old question for those involved with online video - what best practices can one follow to make sure videos are easily discoverable in search? I interviewed ...

How To Build & Boost Your Brand's YouTube Channel Presence

How To Build & Boost Your Brands YouTube Channel Presence

In our opinion, all brands should have a presence on YouTube.  In order to maximize exposure and build an audience, it's important to regularly feed YouTube channels with quality video content.  Creating ongoing content can feel like a daunting task, but there are many ways to boost ...

Social TV Buzz Doubles YOY & Twitter Remains #1 for Social TV Activity

Social TV Buzz Doubles YOY & Twitter Remains #1 for Social TV Activity

The growth of social activity in conversations and check-ins around TV programming has grown by about 91% year over year, according to a study by social TV tracking service Trendrr.TV. The company also uncovered several interesting trends regarding social activity. Meanwhile, electronic program guides are ...

The Rise of Tablets = Good News For Online Video Advertisers

The Rise of Tablets = Good News For Online Video Advertisers

Forrester expects that 112.5 million adults, or one-third of the adult population, will own a tablet by 2016, a revision of its previous forecast of 82.1 million. That's a huge jump, but it's not just from the iPad3 announced last week. The increase is due ...

Online Video Gold Rush As Vendors Race To Roll Out New Features

Online Video Gold Rush As Vendors Race To Roll Out New Features

As the online video business continues to grow, video vendors are racing to introduce new products, eager for a piece of the $3.1 billion ad spending pie. Companies from online media company Local Corporation, to ad serving platform Undertone, to ad network YuMe, to ad ...

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