new media
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New media is a broad term in media studies that emerged in the latter part of the 20th century. For example, new media holds out a possibility of on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content. Another important promise of new media is the “democratization” of the creation, publishing, distribution and consumption of media content. What distinguishes new media from traditional media is the digitizing of content into bits. There is also a dynamic aspect of content production which can be done in real time, but these offerings lack standards and have yet to gain traction.
Wikipedia, an online encyclopedia, is an example, combining Internet accessible digital text, images and video with web-links, creative participation of contributors, interactive feedback of users and formation of a participant community of editors and donors for the benefit of non…
Last month I shared part of my conversation with Jim Louderback. We covered a great number of video-related topics that day, including the comparison of the online video marketplace to cow paths (trust me, it makes total sense once you hear it) and how we still haven't quite found the direct route to what new ...
Advertising is becoming increasingly interconnected this year and more marketers are pushing out innovative cross platform campaigns, but how does each medium perform? They’re not all created equally and mobile phones generate a much higher click through - or interaction rate - 4 and a half times -- that online video does. For more details ...
Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called Bluefin labs. Every where I turn, I hear this company's name mentioned and here’s why - Bluefin Labs is helping marketers pinpoint the precise social buzz of a TV ...
What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in the cost of the impressions. Or so says YuMe, the online video network that partnered with Nielsen to study effectiveness of ...
A couple of paragraphs further down, the secret formula of Coca Cola will be revealed. Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company, calls it “liquid content.” But, before you go any further, I feel that I should issue a warning. If your friends currently consider you too innovative, then don’t ...
In many ways, 2011 was the year of the tablet, while social TV and online video partnerships enjoyed a robust twelve months as well. Looking ahead to 2012, keep an eye out for standards in tablet measurement, advanced online video deals in measurement, and an increased use of social TV for Web TV discovery. For ...
I interviewed social media expert Brian Solis, the author of Engage and the End of Business as Usual: Rewire The Way You Work To Succeed In The Customer Revolution. We talk about the crucial role online video must play in the transformation of businesses into genuine social enterprises, what’s holding them back, and what it ...
What lessons did 2011 teach us about the new media business? Daisy Whitney shares three lessons learned in online video, social media and connected TV ads in this week's episode, drawing from Shira Lazar's What's Trending, the Old Spice Guy, and research on connected TVs. Here are three new media lessons learned from the 2011 ...
Online video advertising is finally catching up to consumer viewing habits. The growth rate of video ad views in the third quarter outpaced the growth rate for video views for the first time, according to new data from video technology company Freewheel. Freewheel also found that completion rates for ads were highest in long-form videos ...
Which digital media startups are poised for success? The New Media Minute has scoured the ranks of new players in shopper marketing, social media, gaming and mobile. In this week's New Media Minute, Daisy Whitney tell us why to watch Bluefin Labs, Sonar, GoldRun and Steelhouse. Digital Advertising Startups To Watch I want to tell ...
Video and rich media are fast becoming (and I would argue already are) a fundamental part of any online strategy for both startups and established New Media companies. That's the central theme of our upcoming FREE webinar, titled "Jumpstarting Online Video for Startups & New Media Companies," this week, on Thursday December 1st, from 10-11am PST.
I interviewed Blogworld’s CEO and Co-Founder Rick Calvert at their Los Angeles conference earlier this month. Rick and I discussed some of the big trends with online video in the publishing and marketing space, which I’ve labeled as the “Big C’s:” Context, Collaboration, Consistency, and Community.”
NBC-owned iVillage has steadily grown the frequency and amount of video across its site and is now generating more than 4 million video views each month, with plans to expand the video on its site in 2012. Kelly Wallace, the site's head of video and chief correspondent, said advertisers are keen on integrations into the ...
About 40% of media buyers at marketers and agencies say that measuring ROI in online video is hard to do. That’s why marketers should outline goals up front so they can better measure ROI against the cost per view in online video. For tips on how to do so, check out this week’s edition of ...
One of the most anticipated books of the year in the Walter Isaacson Steve Jobs biography hits bookstores this week, and that's why the New Media Minute is taking a look at some of the most innovative uses brands are making of iPads in retail stores, such as Sears, Burberry and Puma. In addition, the ...
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