Netflix and YouTube share 50% of all fixed downstream Internet traffic, and 23% of mobile. Netflix is way ahead at 31.6% of the bandwidth share, with YouTube at 18.7%. Facebook, with more than a billion users, surprisingly takes up only 1.3%.
If Millennials are watching TV content, but not on TVs, then where are they watching TV content? Plus, how does one market to Millennials if TV is not where they are watching video? TiVo’s latest survey results shed some light on all of this and more. We also give some logical tips on where you might want to market to Millennials.
Never mind Valentine’s Day, fans of Frank Underwood have been waiting months for the return of ‘House of Cards’, the Emmy-award winning Netflix series. It’s back tomorrow, and even if you don’t intend to watch it, you should know why it’s such a trailblazer.
Five years on, computer-based video consumption is going big time. We all knew it would. Nielsen provides some nice insight into not only who is watching it but also on what device and a bit of what kind of content they’re watching. So jump on and enjoy the ride.
Netflix is putting a lot of time and energy into modeling neural networks and so I strip out the amazing technical jargon and look at it from a “what does it do for online video and video viewers” as opposed to a “how many GPUs does it take to train an artificial neural network in under a week?” See, why I took the other approach?
Verizon promised subscribers that their FiOS (Fiber Optic Bundled Service) would be ‘an even FASTER way to transfer data for Internet and TV – literally connecting you to all you love at the speed of light.’ Some of those subscribers would beg to differ and are complaining about slower speeds when connected to Netflix.
The VoD market is alive and well in Spain with many companies supplying video on demand content to Spanish paying subscribers. The conditions are ideal for Netflix to make a move but there’s no sign of them expanding into the country anytime soon.
Amazon has teamed up with FreeWheel to begin ramping up video advertising at the world’s largest eCommerce site. The possibilities are mind-boggling when you think about the amount of behavior data they probably have stored on shoppers.
Sure, HBO hit $4.9B last year, but Netflix hit $4.3B, and has been around for half of HBO’s lifetime. This year Netflix is set to drop $3B on content, but that’s only the tip of the licensing iceberg. So do they have an exit strategy to the highly costly and addictive content licensing game? I think so…
Netflix Q4 2013 results are just in and the company discuss net neutrality, 4K streaming, pricing structures, and the probability of pre-roll ads. Find out what else CEO Reed Hastings and the Netflix crew had to say.