Amazon has teamed up with FreeWheel to begin ramping up video advertising at the world's largest eCommerce site. The possibilities are mind-boggling when you think about the amount of behavior data they probably have stored on shoppers.
Verizon hotly denies throttling Netflix traffic, Amazon's video advertising business is set to explode and MixBit isn't shutting down, apparently. These, and other stories of the past few days, from ReelSEO.
Sure, HBO hit $4.9B last year, but Netflix hit $4.3B, and has been around for half of HBO's lifetime. This year Netflix is set to drop $3B on content, but that's only the tip of the licensing iceberg. So do they have an exit strategy to the highly costly and addictive content licensing game? I think so...
Will.i.am and Maker Studios are teaming up on YouTube, Amazon is considering a 50% price increase for their Prime service but say that has nothing to do with increasing online video costs, and TiVo is buying content-recommendations company DigitalSmiths. Read about these and other stories of the past few days from ReelSEO.
Netflix makes it easier for us not to automatically binge-watch everything, British spies know what you are doing on YouTube, and Homer Simpson has absolutely no time for Google Glass. These and other stories of the past few days, from ReelSEO.
Price changes may be coming to Netflix, there could be a new Apple TV on the way soon, and a wireless 4K TV is being developed. Catch up on the latest news snippets from the world of online video, cable, technology, advertising, and marketing in the past few days.
It's not only Microsoft, EA are also paying YouTube personalities to promote new games. Elsewhere, Verizon move into online video, and Amazon may or may not be planning an OTT service. More on these and other stories of the last few days in online video, from ReelSEO.
Netflix Q4 2013 results are just in and the company discuss net neutrality, 4K streaming, pricing structures, and the probability of pre-roll ads. Find out what else CEO Reed Hastings and the Netflix crew had to say.
The Bear and the Hare, a viral video about an alarm clock, unsurprisingly sends alarm clock sales soaring, and you can now drive around wearing Google Glass to your heart's content without getting arrested. Yet. More on these and other stories of the day in online video from ReelSEO.
The Appeals Court decision to strike down FCC net neutrality in favor of Verizon, has massive implications for all involved, from ISPs to MSOs to consumers. But what does a loss of net neutrality really mean for the internet, and in particular for online video broadcasting and consumption?