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How The Socialization of Video is Driving Massive Consumption

How The Socialization of Video is Driving Massive Consumption

In the very near future, video will be the internet, and the internet will be video. How do we know this? Just look at the numbers. According to Cisco, global IP video traffic will be 79% of all consumer internet traffic in 2018. But video marketers have to listen to what the numbers are saying and figure out what that means for the industry.

Netflix Won’t Own Binge-Viewing for Much Longer

Netflix Won’t Own Binge Viewing for Much Longer

These days, being the first place to binge-view a season of a popular series is nearly as important as being the first place to watch an episode. Netflix wants to own binge-viewing, but networks are starting to exert their authority to ensure that doesn’t happen.

By 2018, 84% of Internet Traffic Will Be Video Content [Study]

By 2018, 84% of Internet Traffic Will Be Video Content [Study]

According to the new study, video is predicted to account for an unprecedented 84% of all Internet traffic by 2018, an increase of 6% over the video’s current slice of the online pie. That’s the equivalent of 4.5 trillion YouTube clips. 4K video, and the ‘Internet of Things’ are also going to play a bigger part in our internet consumption in four years time.

Best Branded Vines of the Week: 4th June 2014

Best Branded Vines of the Week: 4th June 2014

In our pick of the top branded Vines of the week, Coca-Cola shows us how those tiny cans of soda are really made, Ford takes a road-trip around the Swiss Alps, Marmite’s cheese rolling adventures come to a sad end, and Netflix trails the second series of Hemlock Grove.

Video Wars: YouTube Versus the Rest of the World

Video Wars: YouTube Versus the Rest of the World

YouTube is, and has been for much of the past decade, the single most dominant force in on-line video. But it’s becoming less relevant for video creators as options amass. Now that companies like YouTube, and Netflix, have all contributed in lowering bandwidth costs, the market is ripe for opportunity and change.

Cord-Cutters Watch 100 Hours of Video Each Month, Hog 54% of Internet Traffic

Cord Cutters Watch 100 Hours of Video Each Month, Hog 54% of Internet Traffic

A new report from Sandvine states that, in North America at least, consumers are watching 100 hours of streaming video each month, and video traffic accounts for around 54% of downstream bandwidth usage during peak time hours.

AOL Partners with Miramax on Free Movie Streaming

AOL Partners with Miramax on Free Movie Streaming

Miramax is sorting out a deal with AOL to run ad-supported full-length films on the latter’s On network. This is the first foray into long-form for AOL, so many eyes will be watching, from both a technical aspect (can they pull it off) and from a consumer aspect (I can watch Pulp Fiction without a subscription?). It also could become the case study on how to fully monetize a massive movie library since Miramax already has multiple SVOD deals.

Viral Video Predictions Of The Week: Kissing is the New Black

Viral Video Predictions Of The Week: Kissing is the New Black

Kissing girls in real life, the new trailer for season two of ‘Orange is the New Black’, a stunning soccer goal, a brilliantly funny routine from an air stewardess, and a lion vs man stand-off. But which one is going to be the most viral video of the next seven days? These are our predictions.

One Quarter of U.S. Adults Watch Video on Smartphones Weekly [Report]

One Quarter of U.S. Adults Watch Video on Smartphones Weekly [Report]

Experian broke out mobile video viewing in their latest report along with some info on what ages are watching, when they watch, where they watch (as in site and app) and whether or not they feel video ads on smartphone or tablet are useful. Want to put a wager on which demographic thought them most useful and which said least?

Cord Cutting Most Common in Young Adult Households with Netflix, Hulu

Cord Cutting Most Common in Young Adult Households with Netflix, Hulu

Lots of things are influencing cord cutting. In this recent Experian report we find out that we can start putting together a profile of the cord cutter household and it includes young adults and a subscription to Hulu Plus or Netflix. Find out what other details have emerged on this all important video consuming crowd within!

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