NBC Articles

The National Broadcasting Company (NBC) is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City’s Rockefeller Center with additional major offices near Los Angeles and in Chicago. NBC is sometimes referred to as the “Peacock Network,” due to its stylized peacock logo, created originally for its color broadcasts.
Formed in 1926 by the Radio Corporation of America (RCA), NBC was the first major ...

Soap Operas Pop, Proctor & Gamble Moves Online With Original Video Content

Soap Operas Pop, Proctor & Gamble Moves Online With Original Video Content

You've heard about the string of soap opera finishes right? I'm not hip to the whole daytime TV scene, but I know that some very long-running soaps have recently been canceled because of low viewership–and probably also because of the shift to online video for …

Online Video Numbers Hold Steady for April, Except at AOL

Online Video Numbers Hold Steady for April, Except at AOL

comScore released the Video Metrix a bit late this month and I've been quite busy of late so I missed it. Well I got a nudge from Mark about it and so here we are. If you've been following the saga you know that there …

YouTube Channels Netflix With New Online Movie Rentals

YouTube Channels Netflix With New Online Movie Rentals

After weeks of rumors, anonymous sources, and outright speculation, YouTube has finally gone public with the details of their new movie rental service. Specifically, they've struck deals with NBC/Universal, Sony, & Warner Brothers studios, which leaves several studios that still aren't partners (Fox, Disney, Paramount, …

Nielsen and comScore Continue to Disagree Dramatically in Online Video Numbers

Nielsen and comScore Continue to Disagree Dramatically in Online Video Numbers

Nielsen and comScore will never see eye-to-eye and that goes doubly for the numbers they report. While comScore said some 174 million Americans viewed online video last month, Nielsen states it's only 144.2 million, or billion if you were to take their chart at face …

Online Video Springs Back in March, 174M Viewers Watch 889 Minutes on Average

Online Video Springs Back in March, 174M Viewers Watch 889 Minutes on Average

After the February fizzle in online video, March has seen the industry spring back to life with 174 million Americans raining down upon online video sites and viewing sessions blossoming to 5.7B while average viewing time saw a growth spurt to 889.1 minutes. Ahhh…spring is …

Best Viral Video Marketing Campaign: New Era Knows Their Audience Well

Best Viral Video Marketing Campaign: New Era Knows Their Audience Well

A new video from New Era Cap Company, Inc., is making the rounds, and for good reason: it's hilarious. The spot features a pair of popular television and movie stars arguing about a storied sports rivalry. The ad works extremely well for several reasons: it's …

Mid-Week Online Reel Video Quick Clips 7 April 2011

Mid Week Online Reel Video Quick Clips 7 April 2011

I know, Thursday, but Thursday morning! So still two days left in the work week. Well, there are a lot of announcements coming as NAB is just round the corner. But none of them were really full-on article treatment pieces that I could see, so …

Time Warner Hits Bump in iPad App Delivery, Pulls Some Channels

Time Warner Hits Bump in iPad App Delivery, Pulls Some Channels

Time Warner Cable has an iPad app. Through that app you are able to stream channels that you would have in your cable package if you were one of their 15 million subscribers. However, they took some flak from major studios when they did that …

Is Online Video Dying? Comscore’s Video Metrix Says Fizzle in Feb

Is Online Video Dying? Comscores Video Metrix Says Fizzle in Feb

This doesn't make much sense to me, but it seems like less people in the US (170M vs. 171M) started more video sessions (5B vs. 4.8B) in February than in January, and then watched for less time (816 vs 870 minutes) each. So it seems …

paidContent 2011: Learn From An Impressive Lineup of Digital Goods Experts

paidContent 2011: Learn From An Impressive Lineup of Digital Goods Experts

paidContent has long led the charge in covering, as they say, "the economics of digital content." This year they're hosting another conference event, called paidContent 2011, filled with round-table discussions, Q&A's, and keynote speakers from some of the web's leading content creators like Huffington Post, …

↑ Top