NBC Articles

The National Broadcasting Company (NBC) is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City’s Rockefeller Center with additional major offices near Los Angeles and in Chicago. NBC is sometimes referred to as the “Peacock Network,” due to its stylized peacock logo, created originally for its color broadcasts.
Formed in 1926 by the Radio Corporation of America (RCA), NBC was the first major ...

The YouTube Ad Blitz – Super Bowl Commercials Are Coming

The YouTube Ad Blitz   Super Bowl Commercials Are Coming

It's that time of year again, when two teams square off for the ultimate crown in professional football. At the same time, advertisers will be squaring off for their own annual Super Bowl competition. Like last year, YouTube is partnering with the network broadcasting the …

Streaming Super Bowl Ad CPM Higher Than TV Ads

Streaming Super Bowl Ad CPM Higher Than TV Ads

According to Mediapost, streaming video ads for the Super Bowl XLVI videocast will be more than the average TV-based Super Bowl ad, around 1.5 times as much. What does that say about the importance and maturity of online video advertising? I think it might be …

Greed & The Crumbling Dream Of A Video Promised Land

Greed & The Crumbling Dream Of A Video Promised Land

Danny Sullivan is a pretty smart dude. If you're not familiar with him, it probably means you haven't dabbled much in SEO. And when he wrote yesterday about paying Rupert Murdoch three times for the same piece of content, it really got me fired up. …

The Weekly Online Video News Round Up – 2012 Edition

The Weekly Online Video News Round Up   2012 Edition

After a week or two off for the holidays, we're back with the first online video news round up of the new year. What were the biggest stories in video over the first week of 2012–what were you talking about? In our collection, we've got …

American Television Alliance Upset Over NBC Super Bowl Streaming Plan

American Television Alliance Upset Over NBC Super Bowl Streaming Plan

The continued perception that streaming sports online somehow affects the overall TV audience continues unabated.  Or, rather, the perception is being used to gain leverage, and no one actually believes that myth anymore.  The American Television Alliance, which is a lobbyist group that represents cable, …

Sony Cutting The Cable For You? Aiming For A Sony Online TV Service?

Sony Cutting The Cable For You? Aiming For A Sony Online TV Service?

Remember when I was writing about Sony the other day, well really it was about Google TV and stuff, but I mentioned that Howard Stringer, the Sony CEO, was talking about big R&D in a new TV. Well, some speculation has launched into what that …

Amazon Prime Adds FOX To Premium Streaming Online Video Service

Amazon Prime Adds FOX To Premium Streaming Online Video Service

A lot of moves have been made suddenly in regards to online video streaming for TV and film. Netflix signed a deal hoping to quell the subscriber rebellion they're experiencing and Amazon just got FOX. I wonder if they will then be some sort of …

VEVO, Google, Hulu Still On Top In comScore August 2011 Video Metrix

VEVO, Google, Hulu Still On Top In comScore August 2011 Video Metrix

So here we are another month in the books (and this one a full week later than the normal video metrix numbers) and we see the release of the comScore August 2011 video metrix. No surprise that VEVO topped the YouTube partners, Google topped all sites, …

Hulu May Not Sell After All If New Bids Don’t Impress

Hulu May Not Sell After All If New Bids Dont Impress

The Hulu auction seems to be faltering. Microsoft is said to have stepped away, as did Yahoo! Collusion on their parts? After all, they do collude on many other things already. Nah, it was probably that whole thing about the CEO getting fired which, Occam's …

iOS Pulling In New TV Content Through Enhanced TV Studio Apps

iOS Pulling In New TV Content Through Enhanced TV Studio Apps

Well, Apple isn't really doing much except maybe nudging studios and preaching about the awesomeness of their products, but several big names in TV have made some overtures to get their TV content in front of iOS users, mainly the iPad. Since it seems like …

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