NBC Articles

The National Broadcasting Company (NBC) is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City’s Rockefeller Center with additional major offices near Los Angeles and in Chicago. NBC is sometimes referred to as the “Peacock Network,” due to its stylized peacock logo, created originally for its color broadcasts.
Formed in 1926 by the Radio Corporation of America (RCA), NBC was the first major ...

Twitter Also Looking Up More Video Ads, Not A Shock

Twitter Also Looking Up More Video Ads, Not A Shock

It seems like everyone is getting into the video ad game, and news keeps pouring out this week. Twitter is looking to add more video ad dollars to their platform, as they “secretly” talked to Comcast and Viacom about possibly setting up some network TV ads on the site.

NBC Requiring Pay TV Subscriptions for Online Olympics Coverage, Erodes Olympic Values

NBC Requiring Pay TV Subscriptions for Online Olympics Coverage, Erodes Olympic Values

The Olympics are the latest victim of big money, well OK, maybe not the latest. There's been big money wrapped up in Olympic Games and their coverage for years. But this year, NBC has decided that, if you want to watch online, you need to …

Online Video Advertising Adapts to the TV Advertising Game

Online Video Advertising Adapts to the TV Advertising Game

It's that time of the year again, the birds are singing, the flowers are blooming and advertising are writing checks. Wait, what? Yes folks, it's TV upfront season, that time when the broadcasters show off what they've got in terms of content for placing ads …

Creators Angry Over Original Video Being Taken Down by NBC, Jay Leno & YouTube

Creators Angry Over Original Video Being Taken Down by NBC, Jay Leno & YouTube

A YouTube horror story of sorts has been making its way around the internet in the last week.  Brian Kamerer and his friend Travis Irvine made a simple, upbeat video for Irvine's mayoral campaign in Bexley, Ohio in 2007.  Then, in 2009, Jay Leno, of …

Amazon Looks for Web Series, Revision3 Gets Discovered & More GooTube Goodness [Reel Web #38]

Amazon Looks for Web Series, Revision3 Gets Discovered & More GooTube Goodness [Reel Web #38]

This week on the Reel Web we discuss several video news items from the past week… Google Hangouts On Air launch to all users, the purchase of Revision 3 by Discovery Communications, Amazon looking for original video shows, and more changes to YouTube's platform and more. Google …

Hulu Authentication is Bad Business Move, Cable Companies Bullying Consumers [Opinion]

Hulu Authentication is Bad Business Move, Cable Companies Bullying Consumers [Opinion]

The CEOs of both CBS and now Time Warner have spoken out in favor of Hulu moving to an authentication model. Personally, it seems like an anti-trust suit to me in regards to Time Warner, who should have no say in the matter. Their CEO …

2012 London Olympics to be Largest In-Stream Video Advertising Event Ever?

2012 London Olympics to be Largest In Stream Video Advertising Event Ever?

Yes, even the Olympics is getting in on the live streaming action this year. Now, no matter where you are or what timezone you're in you'll be able to catch you favorite Olympic events either live or on-demand.

Video Ad Impressions Reach Record Numbers in March 2012

Video Ad Impressions Reach Record Numbers in March 2012

Toot the tooters and clink the clinkers, honk the honkers and hoot the hooters, it's comScore video metrix time again. OK, maybe skip the hooters. Did you know that 181 million Americans watched video online in March? Did you know that online video advertising impressions …

Community’s Inspector Spacetime To Be A Web Series, And Questions Of Legality Arise

Communitys Inspector Spacetime To Be A Web Series, And Questions Of Legality Arise

Hey, let me be one of the many writers out there who love him some Community: I've watched the show since it first aired and know that much like Arrested Development, will likely never be watched quite like less-deserving shows and has been on the …

The Super Bowl Online Stream Amassed A Record Amount Of Viewers

The Super Bowl Online Stream Amassed A Record Amount Of Viewers

This year, NBC made history by allowing the Super Bowl, one of the biggest events on TV in most years, available online.  There has always been a fear that allowing the game online would water down the TV audience, something we've seen time and again …

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