NBC Articles

The National Broadcasting Company (NBC) is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City’s Rockefeller Center with additional major offices near Los Angeles and in Chicago. NBC is sometimes referred to as the “Peacock Network,” due to its stylized peacock logo, created originally for its color broadcasts.
Formed in 1926 by the Radio Corporation of America (RCA), NBC was the first major ...

Mixpo Rocks $4M Investment and Rolls To AlwaysOn OnMedia NYC

Today, Anupam Gupta, the CEO for Mixpo, an online video advertising platform that we've covered in-depth, will be accepting the OnMedia 100 award at the AlwaysOn OnMedia NYC Conference.  In addition, the company announced today that it had received a $4 million follow-on investment, led …

Hulu Is Picked By AP As The Best Web Site of The Year

Hulu, the online video destination site that just launched in 2008 with a collaborative effort between NBC and Fox was picked as AP's (Associate Press) 2008 pick for best website of the year. Although there is no information regarding what the criteria was for picking …

Distribution Deals Help Google Increase TV Ad Inventory

As of September Google has been selling time through Google TV Adwords for NBC advertising inventory. The announcement was made on September 24th on the Google offline ads blog. Again they've made another deal, this time with Bloomberg TV. Starting November 6th Google started allowing …

Silverlight Announces H.264 Support for Online HD Video

Microsoft Silverlight has recently played a major role helping to shape some of the world's biggest events in recent months. Silverlight – Microsoft's cross-browser, cross-platform solution for delivering rich interactive applications and content experiences on the Web – helped viewers experience both the Olympic Games …

Online Video Advertising Industry Report for Q3 2008

Online video ad network, LiveRail recently released a complete report of the online video advertising industry titled, "State Of The Industry Report for Q3 2008″. This exhaustive report (below) highlights both the growth of online video advertising as well as the challenges with online video …

Films and TV Shows Being Screened Via Online Video

Remember our post on January 1st of this year, titled, "10 Online Video Predictions for 2008?” If you do, you will recall that # 7 in our list was – Exclusive Online TV: "I expect to see TV networks test and pilot new TV shows …

CCTV Reaches 100M Uniques With Olympic Video Coverage

The 2008 Olympics was full of big news: The most gold medals ever won by a single person, and, for China, an astounding number of gold medals. However, the news doesn't stop there! According to WebTrends Analytics, more than 6 million visitors a day were …

75% of US Internet Users Watched Online Video In May

comScore, a leader in measuring the digital world, today released May 2008 data from the comScore Video Metrix service, reporting that U.S. Internet users viewed more than 12 billion online videos during the month, representing an increase of 45 percent versus year ago. Fox Interactive …

Online Video News Search Study – Is The Business Case Made?

Report released by DoubleClick Performics, “Searching for Online News.” The report consists of survey findings among 500 consumers conducted in mid-May, offering a look into how consumers interact with online video news – more specifically, how they search for it, how they engage with it, and how effectively they find the news video relevant to their search experience.

The key findings of the report – There is a significant use of the Internet for video news viewing, consumers rely heavily on Search to find news online, and video with news search makes for higher engagement levels with consumers.

Grant comments on whether the data helps or hurts the SEO professionals and online marketers looking to make the business case for optimizing news video performance and distribution on the web.

CBS To Launch Embed Options In New Video Player

If you read ReelSEO with any regularity, you will know that in order to get your videos optimized for search, and to drive discoverability to your online videos, one "must-do" tip is to allow for sharing options and embeddable videos so that others can link …

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