NBC Articles

The National Broadcasting Company (NBC) is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City’s Rockefeller Center with additional major offices near Los Angeles and in Chicago. NBC is sometimes referred to as the “Peacock Network,” due to its stylized peacock logo, created originally for color broadcasts.
Formed in 1926 by the Radio Corporation of America (RCA), NBC was the first major broadcast network in the United States. In 1986, control of NBC passed to General Electric (GE), with GE’s $6.4 billion purchase of RCA. GE had previously owned RCA and NBC until 1930, when it had been forced to sell the company as a result of antitrust charges.
After the 1986 acquisition, the chief executive of NBC was Bob Wright, until he retired, giving his job to Jeff Zucker. The network is currently part of the media company NBCUniversal, a joint venture of Comcast and General Electric. As a result of the merger, Zucker…

The Super Bowl Online Stream Amassed A Record Amount Of Viewers

This year, NBC made history by allowing the Super Bowl, one of the biggest events on TV in most years, available online.  There has always been a fear that allowing the game online would water down the TV audience, something we've seen time and again disproved by big sporting events of this type.  We saw ...

The YouTube Ad Blitz - Super Bowl Commercials Are Coming

It's that time of year again, when two teams square off for the ultimate crown in professional football. At the same time, advertisers will be squaring off for their own annual Super Bowl competition. Like last year, YouTube is partnering with the network broadcasting the game--in this case, NBC--to bring you the YouTube Ad Blitz, ...

Streaming Super Bowl Ad CPM Higher Than TV Ads

According to Mediapost, streaming video ads for the Super Bowl XLVI videocast will be more than the average TV-based Super Bowl ad, around 1.5 times as much. What does that say about the importance and maturity of online video advertising? I think it might be saying "we have arrived." Then again it could be saying, ...

Greed & The Crumbling Dream Of A Video Promised Land

Danny Sullivan is a pretty smart dude. If you're not familiar with him, it probably means you haven't dabbled much in SEO. And when he wrote yesterday about paying Rupert Murdoch three times for the same piece of content, it really got me fired up. Because he's right--seriously, you should go read his rant at ...

The Weekly Online Video News Round Up - 2012 Edition

After a week or two off for the holidays, we're back with the first online video news round up of the new year. What were the biggest stories in video over the first week of 2012--what were you talking about? In our collection, we've got some exciting predictions for online video ad spend, a host ...

American Television Alliance Upset Over NBC Super Bowl Streaming Plan

The continued perception that streaming sports online somehow affects the overall TV audience continues unabated.  Or, rather, the perception is being used to gain leverage, and no one actually believes that myth anymore.  The American Television Alliance, which is a lobbyist group that represents cable, satellite, and phone companies, believes that because the Super Bowl ...

Sony Cutting The Cable For You? Aiming For A Sony Online TV Service?

Remember when I was writing about Sony the other day, well really it was about Google TV and stuff, but I mentioned that Howard Stringer, the Sony CEO, was talking about big R&D in a new TV. Well, some speculation has launched into what that will be now and it seems that they want to ...

Amazon Prime Adds FOX To Premium Streaming Online Video Service

A lot of moves have been made suddenly in regards to online video streaming for TV and film. Netflix signed a deal hoping to quell the subscriber rebellion they're experiencing and Amazon just got FOX. I wonder if they will then be some sort of launch partner for the Amazon-branded tablet that is set to ...

VEVO, Google, Hulu Still On Top In comScore August 2011 Video Metrix

So here we are another month in the books (and this one a full week later than the normal video metrix numbers) and we see the release of the comScore August 2011 video metrix. No surprise that VEVO topped the YouTube partners, Google topped all sites, and Hulu was number one in ad impressions.

Hulu May Not Sell After All If New Bids Don't Impress

The Hulu auction seems to be faltering. Microsoft is said to have stepped away, as did Yahoo! Collusion on their parts? After all, they do collude on many other things already. Nah, it was probably that whole thing about the CEO getting fired which, Occam's Razer tells us, is most likely the reason. A Reuters ...

iOS Pulling In New TV Content Through Enhanced TV Studio Apps

Well, Apple isn't really doing much except maybe nudging studios and preaching about the awesomeness of their products, but several big names in TV have made some overtures to get their TV content in front of iOS users, mainly the iPad. Since it seems like a nice sort of platform for that sort of thing, ...

YouTube Partner Channels Added To comScore Video Metrix for July 2011

With the July 2011 report, comScore has expanded their monthly video metrix, which tracks online video services and viewers, to include what they call "Select YouTube Partners" (see table below). What that sounds like to me is that they are NOT including all of the top partners, just a select few.

Fox To Enforce 8-Day Waiting Period For New Episodes On Hulu

Well, well, well... this is going to get pretty interesting pretty quickly. One of the three television networks behind Hulu, Fox, has decided to end next-day access to episodes of their programs on Hulu and on the company's website. (and on DISH network). Moving forward, Fox television shows will be held for an 8-day window ...

The Weekly Online Video News Round Up - Social Video Edition

Each week we try to cover as much of the important online video news as we possibly can. It's not always easy, because as online video grows... the volume of news about online video grows as well. So every weekend we try to give you this recap of both the most popular ReelSEO articles and ...

Despite Summer`s Arrival, 178 Million Watch an Average 16.8 Hours of Online Video in June

Hi everyone, hope your summer is going well. I know, it's a non-standard way to start an article talking about statistics, but I wanted to get off on the right foot. Also in that vein, I wanted to give you some information that I've received from comScore about their Video Metrix numbers, to sort of ...