Topic - Online Video & NBC

The Xspot – Local TV & Online Video Ad Convergence

Even though some consumers may be turning to the Internet more and more to watch television, TV is not going away anytime soon. For me, I need it to fall asleep  Likewise, local television ad spending is not going away anytime soon either.  Advertisers are familiar with the medium, have existing creative assets, and like the brand building power that it provides.

However, television advertising lacks interactivity and measurability and this is where extension into online video advertising naturally comes in to play.  I think the opportunity that exists to build this bridge between local TV advertising and Internet advertising is an obvious one, and so do our friends at Mixpo.

July Biggest Month Ever for Online Video, Hulu Tops Time Warner Cable

July was a big month all around for online video (according to comScore) but perhaps it was the biggest month yet for Hulu who, according to various research, surpassed Time Warner in viewership during the month. Could this be the turning point for the cable giant or is it just a fluke due to lack of interesting things to see?

Lessons in Video & SEO – The JK Wedding Dance Video

A little video of a wedding entrance made a huge splash a couple weeks ago.  You probably saw it.  If not, you almost definitely heard about it.  For their entrance, the wedding party eschewed the more traditional entrance and scampered down the church aisle in various hip hop dance styles to a Chris Brown song named “Forever.”  They were all pretty good dancers, too, except for one or two poor souls in the group.

Blip.tv Adds More Knobs to Dashboard, Expands Distribution Channels

Blip.TV recently decided that they didn’t have enough knobs, switches, levers, buttons and what nots on their dashboard. So they decided to upgrade it and throw in some new things for you to play with. Additionally, since they were doing some work anyway, they decided to expand their distribution options as well. Lucky for you, we have the 411 on what’s all new and improved. Also lucky for you, it doesn’t read like a user’s manual for a new automobile, because that just wouldn’t be any fun at all.

EveryZing Zings into NBC and New Money

Everyzing whom you might know from such great products as ezSEO, their integrated multimedia SEO solution for connecting audio and video content to the major web search engines and ezSEARCH, their integrated universal site search solution, enabling multimedia content to be indexed and searched just like any web document have come into some money and some new business deals.

Hulu Does not Want You To Watch Their Stuff

Hulu does not want you to watch their stuff. At least that’s how it feels sometimes doesn’t it? If you live outside of the US you simply cannot watch their content. Well, you could by using a proxy service which caused some lag and slow downs and some other issues. But sometimes had the added benefit of stripping ads, which I’m not condoning, I am happy to watch ads to get the shows I want.

But now, you can’t even do that. Hulu has put the kibosh on anonymous proxies according to TechCrunch. Hulu has now found a way to lock out those anonymous IP services from fooling Hulu into thinking you are in America.

Hulu is a Mouseketeer

In case you haven’t managed to read any of half a dozen places today. Disney has invested in Hulu. No big surprise really, someone was bound to do it sooner or later.

Microsoft Focusing on Future of Online Video

Microsoft held their second annual digital showcase last week in New York. On display were several forward-looking concept pieces including online video.

New Hulu App For The iPhone? Some Say Yes

Hulu is perhaps one of the coolest and rapidly rising stars in the online video world. Let’s face it, the combination of FOX and NBC is a win.

Now we look at the latest piece of tech that’s taken the world by storm…oh would that be the iPhone? Yeah I think it would be.

So is it a big surprise that someone might want to combine the two into the most awesome iPhone app ever, is it? Well there’s a rumor that it’s going to happen. There are already some video streaming apps available so we know it’s feasible and we also know that iPhone OS 3.0 is going to have a whole lot more video capabilities built in.  So would anyone be surprised if an iHulu app is in the pipeline?

Viral Video Marketing Disasters: How NBC’s Celebrity Apprentice Failed

Viral videos today are a great opportunity for profitable marketing. Yet so many people in traditional advertising today are missing the point of what makes a viral video successful. ReelSEO’s Grant Crowell and Mark Robertson give their review of this past week’s episode of “Celebrity Apprentice,” which featured a task for both teams to create a viral video for the detergent company, ALL, on their new “small and mighty®” detergent brand. Listen to the special podcast by Grant and Mark on what happens when celebrities and ad agencies attempt to create viral videos, and the mistakes they ALL make when they rely on traditional marketing assumptions about online video success.

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Mixpo Rocks $4M Investment and Rolls to AlwaysOn OnMedia NYC

Today, Anupam Gupta, the CEO for Mixpo, an online video advertising platform that we’ve covered in-depth, will be accepting the OnMedia 100 award at the AlwaysOn OnMedia NYC Conference.  In addition, the company announced today that it had received a $4 million follow-on investment, led by Madrona Venture Group.  Today’s news comes on the heels of five new partnerships with local media publishers, including leaders such as NBC Local Media, Tribune and Freedom Communications, announced last week.

Hulu is Picked by AP as the Best Web Site of The Year

Hulu, the online video destination site that just launched in 2008 with a collaborative effort between NBC and Fox was picked as AP’s (Associate Press) 2008 pick for best website of the year. Although there is no information regarding what the criteria was for picking the best site, there are plenty of excellent reasons why the site deserves the attention.