The National Broadcasting Company (NBC) is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City’s Rockefeller Center with additional major offices near Los Angeles and in Chicago. NBC is sometimes referred to as the “Peacock Network,” due to its stylized peacock logo, created originally for its color broadcasts.
Formed in 1926 by the Radio Corporation of America (RCA), NBC was the first major ...
It seems like everyone is getting into the video ad game, and news keeps pouring out this week. Twitter is looking to add more video ad dollars to their platform, as they "secretly" talked to Comcast and Viacom about possibly setting up some network TV ads on the site.
The Olympics are the latest victim of big money, well OK, maybe not the latest. There's been big money wrapped up in Olympic Games and their coverage for years. But this year, NBC has decided that, if you want to watch online, you need to ...
It's that time of the year again, the birds are singing, the flowers are blooming and advertising are writing checks. Wait, what? Yes folks, it's TV upfront season, that time when the broadcasters show off what they've got in terms of content for placing ads ...
A YouTube horror story of sorts has been making its way around the internet in the last week. Brian Kamerer and his friend Travis Irvine made a simple, upbeat video for Irvine's mayoral campaign in Bexley, Ohio in 2007. Then, in 2009, Jay Leno, of ...
This week on the Reel Web we discuss several video news items from the past week... Google Hangouts On Air launch to all users, the purchase of Revision 3 by Discovery Communications, Amazon looking for original video shows, and more changes to YouTube's platform and more. Google ...
The CEOs of both CBS and now Time Warner have spoken out in favor of Hulu moving to an authentication model. Personally, it seems like an anti-trust suit to me in regards to Time Warner, who should have no say in the matter. Their CEO ...
Yes, even the Olympics is getting in on the live streaming action this year. Now, no matter where you are or what timezone you're in you'll be able to catch you favorite Olympic events either live or on-demand.
Toot the tooters and clink the clinkers, honk the honkers and hoot the hooters, it's comScore video metrix time again. OK, maybe skip the hooters. Did you know that 181 million Americans watched video online in March? Did you know that online video advertising impressions ...
Hey, let me be one of the many writers out there who love him some Community: I've watched the show since it first aired and know that much like Arrested Development, will likely never be watched quite like less-deserving shows and has been on the ...
This year, NBC made history by allowing the Super Bowl, one of the biggest events on TV in most years, available online. There has always been a fear that allowing the game online would water down the TV audience, something we've seen time and again ...
It's that time of year again, when two teams square off for the ultimate crown in professional football. At the same time, advertisers will be squaring off for their own annual Super Bowl competition. Like last year, YouTube is partnering with the network broadcasting the ...
According to Mediapost, streaming video ads for the Super Bowl XLVI videocast will be more than the average TV-based Super Bowl ad, around 1.5 times as much. What does that say about the importance and maturity of online video advertising? I think it might be ...
Danny Sullivan is a pretty smart dude. If you're not familiar with him, it probably means you haven't dabbled much in SEO. And when he wrote yesterday about paying Rupert Murdoch three times for the same piece of content, it really got me fired up. ...
After a week or two off for the holidays, we're back with the first online video news round up of the new year. What were the biggest stories in video over the first week of 2012--what were you talking about? In our collection, we've got ...
The continued perception that streaming sports online somehow affects the overall TV audience continues unabated. Or, rather, the perception is being used to gain leverage, and no one actually believes that myth anymore. The American Television Alliance, which is a lobbyist group that represents cable, ...
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