Topic - Online Video & MySpace
Behavioral Targeting and Video Search Marketing with AlmondNet
One of the big challenges for video marketers is finding the means to track the browser’s purchasing intent after their initial video experience, and serve them up with targeted video content even when they visit other websites. According to Michael Benedek, VP of the behavioral marketing firm AlmondNet, This “post-search” phase of video advertising and marketing, where 95% of the browser’s activity happens, is “among the hottest and most promising ad-focused areas online.”
The First Contextual Ad Platform to Leverage Image & Video Recognition Technologies Launched Today
Eyealike, a visual-based search innovator, today announced Eyealike VisualAd, the world’s first image and video-based contextual advertising platform for social networks and rich media websites. With a unique ability to recognize facial features, skin color, hair, gender and age, as well as objects like logos or product images, Eyealike VisualAd can serve highly targeted ads based on the context of online images and videos. The proprietary approach is similar to Google’s AdWords model, but based solely on an automated method that quickly indexes, filters, and classifies images and videos rather than relying on keywords to place targeted ads alongside rich media.
Online Video Viewing Up, Search Engines Continue to Dominate
Comscore, one of the leading agencies for Internet audience measurement, recently released its reports on video engagement for the month of July 2008. Google Sites once again ranked as the top U.S. video property with more than 5 billion videos viewed (representing a 44 percent share of the online video market), and also attracted the most viewers (92.1 million), who watched an average of 55 videos per person. YouTube.com accounted for more than 98 percent of all videos viewed in the Google site network, taking over 40 percent of the total online video market – by far the largest share for any single web property.
MySpace TV Finally Launches Direct Video Recording Capability
You can do it on Youtube, you can even do it on Facebook, now you can do it on Myspace. One of the downsides to Myspace has been the video sections. Sure, you could load up videos, but you couldn’t record direct. Now you can.
75 Percent of U.S. Internet Audience Watched Online Video in July
comScore released its July 2008 data from the comScore Video Metrix service, reporting that Americans viewed more than 11.4 billion videos for a total duration of 558 million hours during the month.
Hi-Res, Self-Service Video Production for SMBs
Animoto, is a web-based application that, with the click of a button, produces videos using images and music that a user selects. Using their patent-pending Artificial Intelligence developed to think like an actual editor & director the service is aimed at consumers and businesses alike.
75% of US Internet Users Watched Online Video in May
comScore, a leader in measuring the digital world, today released May 2008 data from the comScore Video Metrix service, reporting that U.S. Internet users viewed more than 12 billion online videos during the month, representing an increase of 45 percent versus year ago.
Youku Enters Exclusive Partnership with MySpace China
Youku, China’s leading video- sharing website according to China Internet Society and iResearch, today announced that it has entered an exclusive partnership with social networking service provider MySpace China for the local market.
Myspace Live Streaming HD Video – “Operation MySpace”
Kulabyte, together with MySpace.com, using Adobe® Flash® Media Server through Akamai’s content delivery network, will distribute live HD video on the web from “Operation MySpace.” This live concert webcast from Kuwait will demonstrate the future of video on the web, delivering high definition video of the event at less than 1.5 megabits per second.
MySpace Special Devlivery – Original Web Show
MySpace, the world’s most popular social network, announced the launch of ‘Special Delivery‘, an outrageous, non-scripted hidden-camera reality show in association with Avalon TV and its executive producers Jason Irwin and Garth Holsinger. The launch of ‘Special Delivery’ marks MySpace’s second co-development project and the second original web show created specifically for MySpaceTV.
MySpace TV – Launches HD Video Player
Thanks for NewTeeVee for pointing this out today.
MySpaceTV is launching an HD video player for the social network with a trailer for Iron Man.
