music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including “illustrated song”, “filmed insert”, “promotional (promo) film”, “promotional clip” or “film clip”.
Music videos use a wide range of styles of film making techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action. Many music videos do not interpret images from the song’s lyrics, making it less literal than expected. Other music videos may be without a set concept, being merely a filmed…

Video Filled The Shopping Cart Up - ECommerce Music Video

ReelSEO's Grant Crowell reports on the marketing strategy behind the self-made online music video by e-commerce video solutions provider, with their video titled “Video Filled the Shopping Cart.” (a takeoff on MTV's first-ever video broadcast of “Video Killed the Radio Star” by the Buggles.)

Understanding Legal Issues With Copyrighted Music In Video

ReelSEO's Grant Crowell interviews Chicago's high-profile “new media” attorney Daliah Saper about some of the important issues that video marketers and other professionals need to be aware of if they are using (or plan to use) other people's music in their own online video pieces, and for their own professional gain.
lessig-crowell

Improving Online Video Creative Use and Monetization

ReelSEO's Grant Crowell asks Harvard Law Professor and political activist Lawrence Lessig, what technical and legal platforms best balance the protection of online video copyrights versus creative expression by others?