music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including “illustrated song”, “filmed insert”, “promotional (promo) film”, “promotional clip” or “film clip”.
Music videos use a wide range of styles of film making techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action. Many music videos do not interpret images from the song’s lyrics, making it less literal than expected. Other music videos may be without a set concept, being merely a filmed…

The Weeks Best Viral Videos & Marketing Lessons guitar

The Week's Best Viral Videos & Marketing Lessons

This is getting ridiculous.  There are simply too many great videos--funny ones, shocking ones, videos that amaze--to squeeze into this once-a-week column.  I'm...
The Top Viral Video Marketing Lessons Learned From 2010 2010 2011

The Top Viral Video Marketing Lessons Learned From 2010

2010 was a spectacular year for viral video, as more people than ever uploaded, watched, and shared videos online. While it's virtually impossible to know what innovative videos await us in 2011, we can find some clues in a trip down memory lane. What can we learn from the year in viral video that might give us an edge in the year ahead?