music video Articles

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including “illustrated song”, ...

Understanding Legal Issues With Copyrighted Music In Video

ReelSEO's Grant Crowell interviews Chicago's high-profile “new media” attorney Daliah Saper about some of the important issues that video marketers and other professionals need to be aware of if they are using (or plan to use) other people's music in their own online video pieces, and for their own professional gain.

13 Billion Videos On YouTube for 135.7 Million Viewers In April

My post last month about comScore's metrics got eaten by the ReelSEO gremlins and disappeared into the ether but I'm here again, this time hopefully my insightful commentary won't bend time/space and make the entire article disappear again (which must be what happened last time).

Google Search Accounts for More Than One-Third of All Video Streams

Google searches referred 38.92% of all streams according to new collaborative TubeMogul & Brightcove research. The companies have teamed up to create a new online video index and quarterly research report, which will help identify key industry trends and answer questions about the state of ...

Oneupmanship, Dopplegangers, and Citizen Newsmen - Viral Video Round Up

Another week, another round of awesome viral video success stories—that's kind of the beauty of a series like this Viral Video Round Up… there's always something fresh to talk about coming around the corner. Let's begin:

Improving Online Video Creative Use and Monetization

ReelSEO's Grant Crowell asks Harvard Law Professor and political activist Lawrence Lessig, what technical and legal platforms best balance the protection of online video copyrights versus creative expression by others?

YouTube's Musicians Wanted Opens Partner Program To Unsigned Artists

YouTube has announced a new program at the South By Southwest festival in Austin, TX, designed for aspiring musicians.  Called "Musicians Wanted," the program is intended to lure more up-and-coming bands and musicians to YouTube for their video distribution needs by offering some of the same ...

Brightcove Lands EMI In Exclusive Video Distribution Deal

Today Brightcove has announced that they have formalized a content agreement with EMI Music to be the premier provider of online video distribution services for the entire corporation.  That adds EMI to the list of major labels already partnering with Brightcove, including Sony, Universal, and ...

Mass Appeal, Personality, and Outtakes - Viral Video Round Up

For the second straight week, there are far too many viral success stories to feature in this column than I have the time or the room for.  That's why the Honorable Mention section keeps growing every week.  Anyway, some really great stuff this time, so ...

Professional Web Video Content Up Almost 20% In 2009

AccuStream Research says that there was nearly a 20% jump in "professionally produced, hosted or syndicated online media and entertainment video views". So either we're all going pro or the pros have come to see the value in it.

List of Royalty Free Online Resources for Video Production

We here at ReelSEO like to do things on the cheap when we can. Not because we're cheap but often because video production costs can spiral out of control if you're not careful. Here's a list of available resources on the web for royalty free ...

Clicker Wants To Be Your Web TV Search Engine - They're Mine

Clicker is an online video discovery service—essentially a TV Guide for finding video programming online.  Today they announced that they'd closed another round of financing ($11 Million), which speaks pretty highly of what the VC community thinks of their chances.

YouTube's Music Video Discovery Service, Disco, Is Cool

YouTube seems to be constantly on the move, an ever-changing landscape of new services and features for video fans.  Even as their fifth anniversary passes, they seem to be continually striving for enhancements and improvements. Some of these changes are hits—such as the YouTube Safety ...

Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes – 1/22/2010

The viral landscape is a very fluid, breathing sort of thing. That's why we publish this column on a (mostly) weekly basis… because there are always fresh examples of viral success.  Let's take a look at what's gone viral this week in the world of ...

Vevo - It's Kind of Like Hulu for Music Videos - Kind Of

The New York Times wrote today about how three of the largest music labels in the U.S. are joining forces on a new video site called Vevo.  Vevo, from Sony, EMI, and Universal, (they are still wooing Warner Music, apparently) will feature artists' music videos ...

Viral Video Marketing Round Up – Lessons From This Week's Viral Successes - 11/20/2009

It's time for another Viral Round Up—our weekly look at the latest viral success stories as we attempt to reverse engineer them to see what made them work. Since I missed last week's Round Up, we'll actually look at more videos than normal this week.  ...