music video Articles

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including “illustrated song”, ...

T-Mobile Teams Up With YouTube Celebrity Merton for Awesome Branded Viral Video Ad

When we interviewed Merton in song a few months back, one of the things I asked him about was his plans for the future.  With Chatroulette on the decline in terms of traffic and popularity, how would the improv piano singer evolve?  His plan was ...

OK Go Takes "Think Outside The Box" To Ridiculous Heights With Last Leaf

Pop quiz:  How many viral video creators are so good at what they do, and so popular, that every single video release garners widespread media attention and goes viral?  Answer:  I can only think of one, and it's the band OK Go. Every time OK ...

Best Online Video Ad Campaign: T-Mobile’s Heathrow Airport Flash Mob

I've made no secret of my love of flash-mobs.  They rock.  While I haven't yet had the honor myself, I imagine it's rather exhilarating to be among the audience members when a seemingly spontaneous public performance breaks out.

The Week's Best Viral Videos & Marketing Lessons - 11/04/10

There have been many great viral videos this week, and it was hard to even begin choosing favorites.  But after much deliberation, I've managed to muddle through and pick the best viral videos of the week.  In addition to sharing them with you, I'll also ...

C-level Executive Conversations: The Filter - Entertainment, Optimized

This is the first in a series of conversations ReelSEO will have with C-level officers of emerging companies in the rapidly expanding digital video arena.  We'll want to know what makes these leaders tick, what makes their business models special, what keeps them up at ...

Viral Video Lessons Round Up - iPhone Instruments, Lite Brite Art, and A Parachute Ride

Friday's here again, and that means it's time for another Viral Video Lessons Round Up.  What videos went viral this week?  What did they have going for them that was special and unique--what helped them stand out from the competition?  Read on for three examples ...

VideoLAN’s VLC Player App To Show Up On iPad? It Depends On Apple’s Approval

VideoLan (makers of the popular VLC media player) has been ported by Applidium and the the makers of the software are pleased. It's been submitted to Apple, but the question remains, will they [Apple] allow a video player that's not directly tied to their software, shopping ...

Sony Returns To Digital Distribution for Music, Video Next?

Sony, who have proven themselves incapable of properly delivering content to the masses on several occasions but finally hit it head on with the PlayStation Network (PSN), is going to give it another go. Anyone remember their Connect service? My point exactly.

Google TV vs. Apple TV – A Side-By-Side Comparison – What’s What?

Mark thought it would be cool to have a resource article about Google TV. I thought it would be cool to have one about the Apple TV (no, not really). So we compromised (or rather, I snuck off and wrote this instead). Instead of just limiting ...

Google Makes A Push for Pay-Per-View Movie Streaming Service

According to the Financial Times (free registration required), officials from Google and YouTube are in active negotiations with the major movie studios in Hollywood to develop a pay-per-view streaming movie service with a worldwide focus.  The films would be streaming—and not available for download—and would ...

YouTube Overhauls User Interface for Browsing Videos

YouTube has rather quietly rolled out a new interface/design to the Browse section of the site, and it's a pretty big improvement in my mind—but I've been known to complain about Browse before. 

The Latest Trend In Online Video: F#%& Vulgarity Going Viral

If you're having trouble settling on a topic, theme, or genre for your next viral video masterpiece… consider getting vulgar.  Seriously… it's all the rage.  Everyone's doing it.  In just the past week we've seen two of the biggest viral hits of the entire year ...

Reel Songs With Merton, PianoImprov Chatroulette Viral Video Star – Interview Conducted In Song

I've wanted to interview Merton ever since his first Piano Improv Chatroulette video went supernova.  Of course, everyone else wants to interview the viral star as well.  The guy's probably had a hundred media requests a month since then.

Friendly Music Service Lets YouTubers Buy Licensed Songs for Use In Video

One of the most common ways that YouTube users violate copyright laws is by using unlicensed background music in their video.  Unfortunately, this act also tends to get videos pulled, after copyright holders are alerted to the infringement via YouTube's Content ID service.  And to ...

Video Filled The Shopping Cart Up - ECommerce Music Video

ReelSEO's Grant Crowell reports on the marketing strategy behind the self-made online music video by e-commerce video solutions provider, with their video titled “Video Filled the Shopping Cart.” (a takeoff on MTV's first-ever video broadcast of “Video Killed the Radio Star” by the Buggles.)