music video Articles

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including “illustrated song”, ...

Michael Jackson To Create Crowdsourced Online Video From Beyond The Grave

With the success of films like Star Wars Uncut and, more recently, Life In A Day, the concept of crowdsourced film projects is gaining traction. The latest well-publicized video project seeking content assistance from fans and viewers comes from a pretty unlikely source: Michael Jackson. ...

Is YouTube Courting Celebrities To Create Their Own Channels?

YouTube is the clear and obvious king of online video... for now. And they got there by giving the masses a voice and letting any amateur filmmaker create an account and upload videos. But if the latest rumors are true--that YouTube is actively courting specific ...

The Latest YouTube Legal Issue Seems Horribly Overblown

By now you've probably heard of Evan Emory. He's the 21-year-old Michigan man that now faces 20 years in prison for a simple YouTube prank that has been blown way out of proportion. After Emory completed a harmless musical performance before an elementary school classroom, ...

The Week's Best Viral Videos & Marketing Lessons

The week after the Super Bowl, you might expect this column to be filled with some of the best commercials from the big game. But you would be wrong. I wrote about the ads themselves on Monday, and most of us have already watched and ...

The Week's Best Viral Videos & Marketing Lessons

It's Friday again, and I'm guessing there are many of you in the path of the great blizzard that are probably still working from home today, though hopefully most of you are starting to thaw out. Which, I suppose, might increase the need for some ...

The Week's Best Viral Videos & Marketing Lessons

Considering that I just shared some of my best viral video discovery websites with you yesterday, it's entirely possible you've seen some of this week's featured videos already. Tons of quality viral hits this week covering a variety of genres and topics. We have some ...

The Week's Best Viral Videos & Marketing Lessons

This is getting ridiculous.  There are simply too many great videos--funny ones, shocking ones, videos that amaze--to squeeze into this once-a-week column.  I'm going to have to start doing a "Best Viral Videos of the Midweek" article or something.  This week I have so much ...

YouTube Now Serving 200 Million Mobile Video Views Per Day

YouTube has announced some changes to their Android app for mobile devices, making music video content available and also enabling pre-roll ads for partner videos.  But the most astounding thing in their entire article is this statistic:  YouTube is now serving over 200 million video ...

Study: Online Users Willing To Pay for Digital Video Content

There's a new study out from Pew Internet & American Life Project, and the overall theme seems to be that digital content purchases are on the rise.  In fact, they've pulled even with traditional e-commerce purchases.  66% of Internet users purchase traditional goods and services ...

The Top Viral Video Marketing Lessons Learned From 2010

2010 was a spectacular year for viral video, as more people than ever uploaded, watched, and shared videos online. While it's virtually impossible to know what innovative videos await us in 2011, we can find some clues in a trip down memory lane. What can we learn from the year in viral video that might give us an edge in the year ahead?

Hallelujah Chorus Vid Sets Record, Proves Flash Mobs Are As Popular As Ever

The flash mob, as a concept, is far from new.  It's been around for years.  And people have been uploading videos of flash mobs for as long as YouTube has existed.  And while almost everyone has seen at least one flash mob video, the genre ...

Celebrity Endorsements In Viral Video Ads Fall Short? Calling BS On The New York Times

Sigh.  Another day, another huge exaggeration by the media to a small data sample.  This time, it's the New York Times.  And I guess they have to sell papers, so I understand a certain amount of sensationalism.  But I think this goes a little far.

OK Go – Band, Videographers or Transmedia Geniuses? – Interview with Tim Nordwind Part II

The interview with Tim was only about a half hour, but there was so much information to pull out of it I figured it would be better appreciated it if were split into two pieces. Plus, each piece is about a thousand words and that's ...

Interview with Tim Nordwind of OK Go - Band, Videographers or Transmedia Geniuses? - Part I

I was very fortunate to manage an interview with Tim Nordwind from the artistic collective known as OK Go (Part 2 Here). Alright, many of us know them as a music band, some of us know them for their viral videos. As far as Tim ...

The Week’s Best Viral Videos & Video Marketing Lessons – 12/04/2010

Every Friday I try to pick a few of what I think are the best viral video successes of the week.  While part of the goal is simply to have a little fun on the last work day of the week, I'm also hoping we ...