music video Articles

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including “illustrated song”, ...

An Interactive YouTube Music Video Featuring QR Codes

We've written a few times lately about QR codes getting all mixed up with online video, and the possibilities raised by that sort of thing. Even though QR codes are still below the radar of most of the population, that will very likely change. And ...

The Weekly Online Video News Round Up - Mobile Video Edition

It was a big week in video—of course, you can just about say that regarding any week these days. But still, we had big news announcements, writers with strong online video opinions, new tools and gadgets released, and plenty of branded and unbranded video fun ...

The Weekly Online Video News Round Up - Rumor Edition

We do our best every to cover the most important, most interesting, and most actionable news and articles in the world of online video. But we can't cover everything... at least, until we start cloning ourselves. So this weekly Sunday column is an attempt to ...

What's The Next Eye-Popping Milestone For YouTube?

YouTube shocked the world last year with the reveal that they were regularly serving up 2 billion video views per day, with over 35 hours of video being uploaded every minute. As stunning as those numbers were at the time, YouTube wasn't shy about setting ...

The Week's Best Viral Videos & Marketing Lessons: Short Films & Fakes

It's that time once again--Friday morning, to be exact--when I provide you with a list of some of the best viral videos I found and read about throughout the week. Some are branded advertisements, some are artistic projects in nature, and of course some are ...

The Week's Best Viral Videos & Marketing Lessons - Parodies & Heartwarmers

Another week is in the books (well, almost), so it's time to sit back, enjoy that morning coffee, and watch some of the most popular viral videos of the week. As usual, we have entries from savvy brands as well as clueless amateurs, which is ...

The Week's Best Viral Videos & Marketing Lessons - Musical Multitasking

What makes a video go viral? What triggers the act of sharing a clip on Facebook or Twitter? Generally, it's emotion: laughter, tears, surprise, shock, etc. It's not enough to create pretty images or great special effects if the audience doesn't feel anything when your ...

The Week's Best Viral Videos & Marketing Lessons - Frights, Violence, & Laughs

The second half of the week in the online video world has been dominated by the outbreak of tornadoes Wednesday evening in the southeastern United States. The storms were huge, and the videos are incredible and frightening all at once. You can see several amazing ...

Vevo Tests International Waters with UK Expansion

Vevo is on the move as the record-label-owned music video service is expanding into the UK according to a blog post this week on their site (which is not available anywhere but in the US...and the UK now). While the UK had a glimpse into ...

Did We Just Get Duped? Rebecca Black's "Friday" May Have Been Viral Video Marketing At Its Best

Since gaining attention last week, the video for aspiring singer Rebecca Black's "Friday" has gone super-viral. It currently has 33 million views (10 million more than Lady Gaga's latest music video). The video is about 6 weeks old, but didn't go viral until sites like ...

The Week's Best Viral Videos & Marketing Lessons

Major worldwide catastrophes and global news events have a way of swooping in and completely dominating the viral video world, and the situation in Japan is living proof. Videos of the earthquake in action, videos of the tsunami's devastation, and videos of explosions at the ...

Ways to Stream Your Home Video Content to your iOS Devices

JetStreamHD believe that they have the solution to you watching all that content you have amassed on your PC and want on your iPad2 via their new product, creatively named, JetStreamHD. It's really just a media server but they claim it to be "the world's ...

The Week's Best Viral Videos & Marketing Lessons

Is it really Friday already? Another week is in the books, and it's time to round up the best of the viral success stories from this week. We have animals (honestly, you simply can't publish a list of top viral videos without including animal clips ...

The YouTube Black Hole: Where Good Videos Go To Die

We're missing out on a ton of great videos, and something has to be done about it. I've been thinking a lot about video curation lately. It's Nalts' fault, really—he's the one that got me started off down that line of thinking with his awesome ...

Michael Jackson To Create Crowdsourced Online Video From Beyond The Grave

With the success of films like Star Wars Uncut and, more recently, Life In A Day, the concept of crowdsourced film projects is gaining traction. The latest well-publicized video project seeking content assistance from fans and viewers comes from a pretty unlikely source: Michael Jackson. ...