music video Articles

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including “illustrated song”, ...

Mobile Video Sharing High, Content Mostly Professional, Short-Form [Report Analysis]

Mobile Video Sharing High, Content Mostly Professional, Short Form [Report Analysis]

It's strange, but it seems that the majority of mobile phone video viewing is done at home. Counter-intuitive? Absolutely. I don't ever use my mobile to watch video at home because I have the other three screens on which to watch it. However, that appears …

VEVO Releases Top 10 Music Videos of 2012 – Call Me 2011 Maybe?

VEVO Releases Top 10 Music Videos of 2012   Call Me 2011 Maybe?

As I perused VEVO's Top 10 Most Watched Music Videos, I wondered if anything new, or any artists other than Pitbull, One Direction, and usual suspects Justin Bieber and Jennifer Lopez, made any new music this year.  But as we all know, music videos are …

How to Spike Video Views via Special Channel Events – A Look at Captain Sparklez’ Minecraft Style

How to Spike Video Views via Special Channel Events   A Look at Captain Sparklez’ Minecraft Style

When you look at certain YouTube channels, you'll see some healthy views here and there that number into the tens and hundreds of thousands.  You'll see a consistent amount of views across every video.  Every once in awhile, one will spike, and there's usually a …

Online Video Viewers Rise While Videos and Viewing Time are Steady in August

Online Video Viewers Rise While Videos and Viewing Time are Steady in August

More people watched video online in August than in any previous month, but they watched fewer videos and spent less time doing it according to the monthly comScore Video Metrix report. With the Olympics being available online for 12 days of that month, I find …

A Non-Average Month of Personal Online Video Viewing – Chris Adds it Up

A Non Average Month of Personal Online Video Viewing   Chris Adds it Up

I took all of July and tracked how much online video viewing I was doing to see how I stacked up against the alleged average users in reports from comScore and Nielsen. It might have been an odd month as I had discovered a lot …

YouTube Not Immune to Carriage Wars Either: A Little Channel Called VEVO

YouTube Not Immune to Carriage Wars Either: A Little Channel Called VEVO

Is everybody in the entertainment business fighting right now?  We've got Viacom and DirecTV, AMC and DISH, and the one that's been brewing for some time and has been getting some discussion is the disagreement between YouTube and multi-label-owned VEVO, which is one of the …

Vimeo Adds New Music Store Features For Easy Video Enhancement

Vimeo Adds New Music Store Features For Easy Video Enhancement

Yesterday, Vimeo announced a new feature to their site: the Enhancer.  This allows Vimeo users to go to their uploaded videos and add music tracks from the Music Store without using an editor, and it gives incredible power to tailor those songs to one's exacting …

AccuStream Tallies Up 2011 Professional and User-Generated Video Content Numbers

AccuStream Tallies Up 2011 Professional and User Generated Video Content Numbers

Any guesses on what many views or how much time? Well, AccuStream took all the guesswork out of the equation with their latest research as they totaled up views and time spent watching profession and user-generated video content for all of last year. The numbers, …

The Piracy Police Get Caught With Their Pants Down

The Piracy Police Get Caught With Their Pants Down

The RIAA and MPAA have been complaining about piracy of music and movies for years. They've sued individual users for exorbitant amounts of money and were a huge part of the driving force of SOPA & PIPA (some would say they were the only driving …

“Look Around” With The Red Hot Chili Peppers Interactive Music Video

Look Around With The Red Hot Chili Peppers Interactive Music Video

I wrote this morning about how the future of online video marketing can be glimpsed just by watching what the band OK Go is doing with video–creative, envelope-pushing, inventive, etc. Another way brands and companies are expanding the definition of what the "video experience" can …

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