music video Articles

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including “illustrated song”, ...

William Shater's Bohemian Rhapsody Is Terrible, Awesome, & Viral

William Shatner recently released a new CD of mostly cover songs called Seeking Major Tom. And yes, to answer your first question, David Bowie's Space Oddity is, indeed, one of the tracks on the album. To answer your second question... I have no idea why ...

First VEVO Scripted Series Hits YouTube With Some RockNRoll Horror

The Rocky Horror Picture Show has endured over 35 years because, yes, it's fun to make fun of a movie that is horrendous.  But there is no question that the reason why people are able to get through the flick is that it has some ...

Wow Moments & Crazy Stunts - The Week's Best Viral Videos & Marketing Lessons

Wow. This was a great week for online video enthusiasts, as there was an unusually large amount of exceptional video content making the rounds. Some of the most notable include great musical videos, clips featuring amazing and surprising "wow moments," and even some good compelling ...

YouTube Lets Musicians Sell Merchandise, Concert Tickets, & Song Downloads

If you're a musician, singer, band, or instrumentalist, YouTube just rolled out a new suite of features that will make marketing your talents and finding new fans easier than ever. As of an announcement yesterday, YouTube is letting musicians sell merchandise, concert tickets, digital song ...

Live From Daryl's House To Hit Syndication On Broadcast TV

Live From Daryl's House, an acclaimed music web series starring Daryl Hall of Hall & Oates and special guest musicians, is making its debut on television in 95 markets on September 24 in syndication.  The show, which shoots in Hall's home in upstate New York, ...

The Muppets Movie Can't Get Here Soon Enough

If the new Muppets movie, opening Thanksgiving, is anywhere close to the viral marketing campaign that Disney has been putting out for the movie, we're in for a fantastic holiday.  Earlier we mentioned the Muppets clash with OK Go, a fun music video that served ...

Crowdsourced Video Gets Artistic With The Johnny Cash Project

On Sunday, Google Chrome released a new video called "Google Chrome: The Johnny Cash Project." The video also ran on television over the weekend. It features a new collaborative art project attempting to stitch together a new music video for Johnny Cash's "Ain't No Grave" ...

Freddie Mercury Google Doodle Video Celebrates Queen Singer's Legacy

Freddie Mercury was the lead singer (and one of the driving creative forces) in the band Queen, famous for such hits as "Another One Bites The Dust," "Bohemian Rhapsody," "Killer Queen," and many more. And today is his birthday. Mercury died in 1991, but his ...

Justin Bieber & Lady Gaga Videos Pulled From YouTube By Simple Copyright Claim

Who knew that it was this easy to attack your enemies on YouTube? A prankster calling himself iLCreation has brought mayhem to YouTube today by successfully getting music videos for mega-stars like Justin Bieber, Lady Gaga, & Rihanna pulled from the site. How did this ...

Stop Motion & A Beatboxing Flute - The Week's Best Viral Videos & Marketing Lessons

Today's kind of a big day. Lots of things happening. The online video world is waiting to see if there will be any word on the possible sale of Hulu, as final bids are reportedly due today. Along the east coast of the U.S., a ...

Best Branded Viral Video Ad Campaign - The Muppets & OK Go

I've written many times about my love for The Muppets. I'm right in the perfect generation to be a fan--I remember watching and loving both the TV show and the three earliest films as I grew up. And over the past year or two, the ...

Musings On YouTube, Cat Videos, & Lazy Journalism

Maybe it's time we let YouTube grow up. Maybe instead of constantly referencing YouTube as a site for "cat videos," even when reporting on the advertising side of the site, we should start giving them their due for what they really are: a behemoth of ...

YouTube Music Page Now Has Discovery Tools & A YouTube Top 100

YouTube owes a lot of their success to the music industry. Roughly 80% of the top 20 viewed videos of all time on YouTube are music videos from artists like Eminem, Justin Bieber, and Lady Gaga. But the company knows how important music is to ...

Short Films & A Mariachi Band: The Week's Best Viral Videos & Marketing Lessons

It's that time once again, as Friday finally arrives and pretty much everyone's ready for the weekend to start immediately. Most of us have to find a way to grind it out through one more work day. And for those people, we created this round ...

2nd Annual VidCon To Celebrate YouTube Stars & Online Video Creators

The most famous (and arguably most popular) "Con" in the world of conventions is ComicCon. It's just wrapping up in San Diego, and once again it was a go-to destination for television shows, films, and any other form of "geeky" content that wanted to get ...