music video Articles

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including “illustrated song”, ...

Online Video Viewers Rise While Videos and Viewing Time are Steady in August

More people watched video online in August than in any previous month, but they watched fewer videos and spent less time doing it according to the monthly comScore Video Metrix report. With the Olympics being available online for 12 days of that month, I find ...

A Non-Average Month of Personal Online Video Viewing - Chris Adds it Up

I took all of July and tracked how much online video viewing I was doing to see how I stacked up against the alleged average users in reports from comScore and Nielsen. It might have been an odd month as I had discovered a lot ...

YouTube Not Immune to Carriage Wars Either: A Little Channel Called VEVO

Is everybody in the entertainment business fighting right now?  We've got Viacom and DirecTV, AMC and DISH, and the one that's been brewing for some time and has been getting some discussion is the disagreement between YouTube and multi-label-owned VEVO, which is one of the ...

Vimeo Adds New Music Store Features For Easy Video Enhancement

Yesterday, Vimeo announced a new feature to their site: the Enhancer.  This allows Vimeo users to go to their uploaded videos and add music tracks from the Music Store without using an editor, and it gives incredible power to tailor those songs to one's exacting ...

AccuStream Tallies Up 2011 Professional and User-Generated Video Content Numbers

Any guesses on what many views or how much time? Well, AccuStream took all the guesswork out of the equation with their latest research as they totaled up views and time spent watching profession and user-generated video content for all of last year. The numbers, ...

The Piracy Police Get Caught With Their Pants Down

The RIAA and MPAA have been complaining about piracy of music and movies for years. They've sued individual users for exorbitant amounts of money and were a huge part of the driving force of SOPA & PIPA (some would say they were the only driving ...

"Look Around" With The Red Hot Chili Peppers Interactive Music Video

I wrote this morning about how the future of online video marketing can be glimpsed just by watching what the band OK Go is doing with video--creative, envelope-pushing, inventive, etc. Another way brands and companies are expanding the definition of what the "video experience" can ...

OK Go & Chevy Bring The Future Of Video Marketing To 2012

We've written about OK Go several times here at ReelSEO. Their music videos are always viral events, due mostly to the time and care they put into them--oh, and the insane level of creativity. I've often said that it'd be endlessly entertaining just to be ...

Videos That Didn't Make The Cut - Other YouTube Hits From 2011

One day, I hope, YouTube will make better filters for their site so that almost any search will be relevant to your needs.  For instance, the following is a list of videos that I had to use mad search skills to find.  You'd think two ...

The Second Annual Vimeo Festival+ Awards Are Now Open For Submissions

YouTube gets an awful lot of press around here, and generally that's for good reason--they're huge. But Vimeo is also huge (just maybe not as big when placed side-by-side with YouTube). And Vimeo has a uniquely artistic community that is passionate, supportive, critical, and engaged. ...

The Week's Best Viral Videos & Marketing Lessons - Brands Rule Edition

Another Friday has suddenly arrived, which probably means you just missed another week's worth of incredible viral videos from individuals, businesses, and brands. Not to worry, though. As usual, we've been keeping up with the week's best viral videos, and are once again prepared to ...

The Most Watched Music Videos Of 2011 - VEVO's Year End List

VEVO's "Most Watched Videos of 2011" list is out, and it's an interesting list. Certainly there are the usual suspects you might expect, like Justin Beiber or Katy Perry, but that doesn't mean there aren't some surprises. Music videos continue to be a major driving ...

The Week's Best Viral Videos & Marketing Lessons - Fails Edition

Well, for those of us in the online video world, the Earth stopped momentarily yesterday when YouTube announced their new redesign. The majority of the early reaction appears to be negative, which is to be expected with an overhaul as big as this one. But ...

Vevo Looks For New Ad Deal With YouTube

Vevo, by far and away the most viewed channel on YouTube, is looking for a bigger share of ad revenue from Google as the music video channel considers going public.  VEVO, which has its own site while its channel is also hosted on YouTube, takes ...

The Week's Best Viral Videos - Parody Trailers & Music Videos

The single most-talked-about online video topic all week long was the capture and death of Libyan leader Muammar Gaddafi. In fact, if you merely browse YouTube by "most viewed this week," nearly every other video will be Gaddafi-related. I'm not interested in covering ground the major ...