music video Articles

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including “illustrated song”, ...

YouTube’s Music Video Discovery Service, Disco, Is Cool

YouTube seems to be constantly on the move, an ever-changing landscape of new services and features for video fans.  Even as their fifth anniversary passes, they seem to be continually striving for enhancements and improvements. Some of these changes are hits—such as the YouTube Safety …

Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes – 1/22/2010

The viral landscape is a very fluid, breathing sort of thing. That's why we publish this column on a (mostly) weekly basis… because there are always fresh examples of viral success.  Let's take a look at what's gone viral this week in the world of …

Vevo – It’s Kind of Like Hulu for Music Videos – Kind Of

The New York Times wrote today about how three of the largest music labels in the U.S. are joining forces on a new video site called Vevo.  Vevo, from Sony, EMI, and Universal, (they are still wooing Warner Music, apparently) will feature artists' music videos …

Viral Video Marketing Round Up – Lessons From This Week’s Viral Successes – 11/20/2009

It's time for another Viral Round Up—our weekly look at the latest viral success stories as we attempt to reverse engineer them to see what made them work. Since I missed last week's Round Up, we'll actually look at more videos than normal this week.  …

Warner Music Close To Deal With YouTube for Music Videos

Warner Music Group and YouTube are said to be close to a deal to bring music videos from Warner's artists back to the video sharing site.  You may remember that Warner pulled their artists' videos in December of 2008 over a licensing rights dispute.

Universal and YouTube Team Up for Premium Service – VEVO

What do You get when You cross U(MG) with YouTube? Well aside from a lot of U's in the sentence you get a premium music and video service. Universal Music Group (UMG) and YouTube are going to create and launch a new service called VEVO …

Video Production – Part 1 – Pre-Production

Video production can be categorized into three phases: Pre-production, Production, and Post Production/ Editing. Pre-production is the first of the three parts you need to consider when producing any type of professional video. During this stage, you're organizing everything so that the production phase goes …

Top Music Acts Turn To User Generated Online Video

So, today I saw 2 specific announcements to related to this. The first was an email that I received from Trent Reznor of Nine Inch Nails and the second was an announcement today from Radiohead, who is sponsoring an online contest for fans to produce …

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