music video Articles

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including “illustrated song”, ...

OK Go – Band, Videographers or Transmedia Geniuses? – Interview with Tim Nordwind Part II

OK Go – Band, Videographers or Transmedia Geniuses? – Interview with Tim Nordwind Part II

The interview with Tim was only about a half hour, but there was so much information to pull out of it I figured it would be better appreciated it if were split into two pieces. Plus, each piece is about a thousand words and that's …

Interview with Tim Nordwind of OK Go – Band, Videographers or Transmedia Geniuses? – Part I

Interview with Tim Nordwind of OK Go   Band, Videographers or Transmedia Geniuses?   Part I

I was very fortunate to manage an interview with Tim Nordwind from the artistic collective known as OK Go (Part 2 Here). Alright, many of us know them as a music band, some of us know them for their viral videos. As far as Tim …

The Week’s Best Viral Videos & Video Marketing Lessons – 12/04/2010

The Week’s Best Viral Videos & Video Marketing Lessons – 12/04/2010

Every Friday I try to pick a few of what I think are the best viral video successes of the week.  While part of the goal is simply to have a little fun on the last work day of the week, I'm also hoping we …

Netflix Too Big for Britches Says Some Hollywood Studios

Netflix Too Big for Britches Says Some Hollywood Studios

In a seriously ridiculous turn of events, Reuters reports that three studios in Hollywood are looking at ways to stifle Netflix. I know right?! They apparently don't want to profit along with Netflix in regards to DVD rentals and streaming video online. In the article, …

T-Mobile Teams Up With YouTube Celebrity Merton for Awesome Branded Viral Video Ad

T Mobile Teams Up With YouTube Celebrity Merton for Awesome Branded Viral Video Ad

When we interviewed Merton in song a few months back, one of the things I asked him about was his plans for the future.  With Chatroulette on the decline in terms of traffic and popularity, how would the improv piano singer evolve?  His plan was …

OK Go Takes "Think Outside The Box" To Ridiculous Heights With Last Leaf

OK Go Takes "Think Outside The Box" To Ridiculous Heights With Last Leaf

Pop quiz:  How many viral video creators are so good at what they do, and so popular, that every single video release garners widespread media attention and goes viral?  Answer:  I can only think of one, and it's the band OK Go. Every time OK …

Best Online Video Ad Campaign: T-Mobile’s Heathrow Airport Flash Mob

Best Online Video Ad Campaign: T Mobile’s Heathrow Airport Flash Mob

I've made no secret of my love of flash-mobs.  They rock.  While I haven't yet had the honor myself, I imagine it's rather exhilarating to be among the audience members when a seemingly spontaneous public performance breaks out.

The Week’s Best Viral Videos & Marketing Lessons – 11/04/10

The Weeks Best Viral Videos & Marketing Lessons   11/04/10

There have been many great viral videos this week, and it was hard to even begin choosing favorites.  But after much deliberation, I've managed to muddle through and pick the best viral videos of the week.  In addition to sharing them with you, I'll also …

C-level Executive Conversations: The Filter – Entertainment, Optimized

C level Executive Conversations: The Filter   Entertainment, Optimized

This is the first in a series of conversations ReelSEO will have with C-level officers of emerging companies in the rapidly expanding digital video arena.  We'll want to know what makes these leaders tick, what makes their business models special, what keeps them up at …

Viral Video Lessons Round Up – iPhone Instruments, Lite Brite Art, and A Parachute Ride

Viral Video Lessons Round Up   iPhone Instruments, Lite Brite Art, and A Parachute Ride

Friday's here again, and that means it's time for another Viral Video Lessons Round Up.  What videos went viral this week?  What did they have going for them that was special and unique–what helped them stand out from the competition?  Read on for three examples …

↑ Top