music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including “illustrated song”, “filmed insert”, “promotional (promo) film”, “promotional clip” or “film clip”.
Music videos use a wide range of styles of film making techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action. Many music videos do not interpret images from the song’s lyrics, making it less literal than expected. Other music videos may be without a set concept, being merely a filmed…

top youtube videos 2015

Top YouTube Videos, Ads, and Game Trailers of 2015

It's that time of the year again, where we take a look back at some of top YouTube videos, ads, and game trailers of 2015. This review gives video marketers the chance to glean any strategic insights or spot any trends in the online video marketing, and advertising for the coming year.
youtube algorithm long videos

Is the YouTube Algorithm Becoming Too Predictable?

As the world's biggest video site, YouTube is constantly updating its algorithms to best serve its users, creators, and advertising partners. But lately, it appears YouTube may favor a certain type of content - and that's making the user experience a little frustrating.
learn to fly video request to dave grohl rockin1000

'Learn to Fly' Cover Goes Viral, Teaches a Rock Star Lesson in Video Marketing

You don't have to be a Foo Fighters fan to notice that a cover of one of the band's most iconic tracks, 'Learn to Fly', has gone viral in the past week. But it's not just any old cover, it's a lesson in crowdfunding a dream and marketing it to exactly the right people. In this case, the Foo Fighters themselves.
vert-vid-syndrome

Maybe Vertical Video Isn't That Evil After All?

For years, video footage shot in vertical or portrait mode has had a terrible rap. But with so much user-generated video being filmed via portrait-friendly mobile devices these days, perceptions may finally be changing.
10 years of youtube #youtubeaz

The Anatomy of YouTube: 26 Amazing Facts from the Past 10 Years

YouTube is 10 years old, and as you would expect from the world's largest video site, they have an incredible amount of data to share with the world about user and viewer behavior. We bring you 26 of the top facts from the last decade.
spotify video

Spotify Fires Back at YouTube, Adds Own Video Content

YouTube wants to capture a slice of the music streaming market with its MusicKey service, but its main competitor in that field, Spotify, is firing back by introducing video content to its own platform, including music videos, news and entertainment, and original content from providers like Comedy Central and Tastemade.
musixmatch

Get the Lyrics For Every YouTube Music Video With This Chrome App

A brilliant new Chrome app from musiXmatch allows you to sing along with the lyrics to almost any music video that's been uploaded to YouTube. With a database of over 7 million song lyrics, and some impressively accurate software, it's the best way to find the lyrics to a song on YouTube by far.
spotify-video ads free listening

Spotify To Run Video Ads in Exchange for 30 Mins of Free Music

Lovers of free music should be thrilled to hear that Spotify will be rolling out a half hour of it via its mobile app in exchange for simply watching a video ad. In a new trial, due for release later this year, anyone using the iOS or Android Spotify app will be given the option to also watch a 15-30 second video ad in return for 30 minutes of ad-free listening.
activiashakira

How Long Can Brands Really Keep Viewers Engaged with Trackvertising?

As "trackvertising" and brand placement in music videos becomes more common, it will be interesting to see if brands can find creative ways to keep fans and consumers engaged without over saturating the market to the point they become disinterested, like what happened with product placement in movies.
shakira activa most shared video ad ever

Shakira’s and Activia's ‘La La La’ Now Most Shared Video Ad Ever

An ad for Danone’s Activia yoghurt starring Colombian pop princess Shakira has become the most shared ad of all time. The three-and-a-half minute music video – “La La La (Brazil 2014)”, released in partnership with the World Food Programme - has overtaken Volkswagen’s Super Bowl commercial “The Force”, which has held the number one position since February 2011.
Unruly 1

Social Video Lessons Every Marketer Should Learn from the World Cup

The World Cup was arguably the biggest marketing event of all time. But which brands triumphed? What kind of content attracted the most shares? Were there any themes? And what were the sharing patterns? We take a look at some of the social video lessons that every marketer can learn from the tournament.
ok go viral video

5 Viral Video Tips We Can Learn From OK GO

OK Go's music videos on YouTube have been watched more than 218 million times. Several of their videos have upwards of 20 million views, making them the masters of viral music videos. Here are 5 tips to be learned from OK Go, the superstars of music video innovation.