MTV Articles

MTV, originally an initialism of Music Television, is an American cable television channel based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs. Today, MTV primarily broadcasts a variety of reality and scripted television programs targeted at adolescents and young adults.
MTV has spawned numerous sister channels in the U.S. and affiliated channels internationally, some of which have gone ...

Video Curation in Web Publishing and Marketing: The Steve Rosenbaum Interview

Video Curation in Web Publishing and Marketing: The Steve Rosenbaum Interview

I continue my interview Steve Rosenbaum, founder of the video curation service Magnify.net and author of Curation Nation. Steve has been in the video curation business for decades professing for years that curation is the most effective way of marketing with video; and we share ...

Best Viral Video Marketing Ads: Sony's Cybershot & MTV's Stop Motion Balloons

Best Viral Video Marketing Ads: Sonys Cybershot & MTVs Stop Motion Balloons

I try to find at least one great branded viral video each week to highlight, separate from the Friday round ups, so we can have frequent examples of how some companies are doing video advertising right. This week, there were two ads that really grabbed ...

Verizon FiOS Fights for Space in the VOD Market, Netflix Calls Heroes for Help

Verizon FiOS Fights for Space in the VOD Market, Netflix Calls Heroes for Help

I'm pondering perhaps a weekly Internet TV industry article as it seems there are more and more things going on in the space every week. I just fear that one week there will be nothing and you'll be over there twiddling your thumbs and mumbling ...

Time Warner Hits Bump in iPad App Delivery, Pulls Some Channels

Time Warner Hits Bump in iPad App Delivery, Pulls Some Channels

Time Warner Cable has an iPad app. Through that app you are able to stream channels that you would have in your cable package if you were one of their 15 million subscribers. However, they took some flak from major studios when they did that ...

The Week's Best Viral Videos & Marketing Lessons

The Weeks Best Viral Videos & Marketing Lessons

The landscape of viral video is constantly changing.  If you don't like the current most-popular video that everyone's talking about... just wait a few minutes... something else entirely different will come along. Anyone has a shot at success, from the brands to the little guys. ...

OK Go – Band, Videographers or Transmedia Geniuses? – Interview with Tim Nordwind Part II

OK Go – Band, Videographers or Transmedia Geniuses? – Interview with Tim Nordwind Part II

The interview with Tim was only about a half hour, but there was so much information to pull out of it I figured it would be better appreciated it if were split into two pieces. Plus, each piece is about a thousand words and that's ...

October 2010 US Online Video Rankings, Hulu Tops 1 Billion Video Ads

October 2010 US Online Video Rankings, Hulu Tops 1 Billion Video Ads

comScore has once again let loose with the who's who in online video otherwise known as its monthly Video Metrix. The gist is that 175 million U.S. Internet users watched online video content in October for an average of 15.1 hours per viewer. The total ...

Legal Battle Brews Over Internet TV Re-broadcasting - What Are The Repercussions?

Legal Battle Brews Over Internet TV Re broadcasting   What Are The Repercussions?

When the ivi launch press release crossed my desk, to say I was interested would be an understatement. For those that don't know ivi is an application that takes broadcast television, currently only from Seattle and New York, and streams it to your desktop, anywhere ...

Silverlight Gets Streaming Surround Sound With SRS 5.1 Support and Toolkit

Silverlight Gets Streaming Surround Sound With SRS 5.1 Support and Toolkit

SRS Labs, Inc. has teamed up with Microsoft to offer full SRS 5.1 Surround Sound via a new toolkit for the platform. That means Silverlight will soon feature encoding and decoding of surround sound for streaming content.

Location-Based Mobile Services Ink Deals With Video Providers

Networks and media companies are inking deals left and right for location-based services like MyTown, FourSquare and GoWalla. Travel Channel has already found early success with its MyTown application to the tune of 17 million check-ins in one month, while FourSquare has struck partnerships with ...

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