MTV Articles

MTV, originally an initialism of Music Television, is an American cable television channel based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs. Today, MTV primarily broadcasts a variety of reality and scripted television programs targeted at adolescents and young adults.
MTV has spawned numerous sister channels in the U.S. and affiliated channels internationally, some of which have gone ...

Creativity and Fan Engagement Will Dictate the Future of Music Videos

Marketing music videos are different than they used to be back when MTV first launched on cable back in 1981. Now, up-and-coming artists who don't have massive radio airplay need to do creative things to get views and drive engagement.

Weekly Online Video News Round Up - Scorched Earth Edition

After a brief respite from triple digit temperatures up here in Milwaukee, they've returned. Blah! So what better reason to stay inside and watch online video or read about what's gone on in the industry this week, right? Well here's a quick look at some ...

Online Video Advertising Adapts to the TV Advertising Game

It's that time of the year again, the birds are singing, the flowers are blooming and advertising are writing checks. Wait, what? Yes folks, it's TV upfront season, that time when the broadcasters show off what they've got in terms of content for placing ads ...

Silver Scorpion, Web Series Created By Disabled Youths, Coming Courtesy Of MTV

So here's an idea: 26 American and Syrian disabled youths got together at a Young Ability Summit in Damascus a year ago and created a comic book called "The Silver Scorpion," a superhero who lost his legs in an accident and bound to a wheelchair, ...

MTV & YouTube Stars, Nitro Circus, Star In 3D Feature Film

The legitimization of YouTube continues. We've already seen YouTube stars getting TV deals like Rhett & Link or Epic Meal Time. We've seen YouTube stars grab some awesome endorsement deals and promotional arrangements as well (like Hyndai's Christmas commercials featuring YouTube celebrities). And now the feature ...

Xbox Teams With Clear Channel On Live Streaming Concert Video

What's this? Xbox is tearing it up in regards to streaming video moves lately? I wonder if they felt like they might be falling behind on the home entertainment front to Sony, who has that whole Sony Pictures division (which includes Columbia, Tri-Star and like ...

MTV Viral Video Show Ridiculousness Is A Poor Imitation Of Tosh.0 & Web Soup

Somehow, MTV believes there aren't enough viral video clip shows on television. Joining Web Soup and Tosh.0 is Ridiculousness, hosted by Rob Dyrdek of the network's Fantasy Factory. It premiered this Monday night. Already, it looks like some Wikipedia prankster has "mistakenly" referred to Dyrdek's ...

Video Curation in Web Publishing and Marketing: The Steve Rosenbaum Interview

I continue my interview Steve Rosenbaum, founder of the video curation service Magnify.net and author of Curation Nation. Steve has been in the video curation business for decades professing for years that curation is the most effective way of marketing with video; and we share ...

Best Viral Video Marketing Ads: Sony's Cybershot & MTV's Stop Motion Balloons

I try to find at least one great branded viral video each week to highlight, separate from the Friday round ups, so we can have frequent examples of how some companies are doing video advertising right. This week, there were two ads that really grabbed ...

Verizon FiOS Fights for Space in the VOD Market, Netflix Calls Heroes for Help

I'm pondering perhaps a weekly Internet TV industry article as it seems there are more and more things going on in the space every week. I just fear that one week there will be nothing and you'll be over there twiddling your thumbs and mumbling ...

Time Warner Hits Bump in iPad App Delivery, Pulls Some Channels

Time Warner Cable has an iPad app. Through that app you are able to stream channels that you would have in your cable package if you were one of their 15 million subscribers. However, they took some flak from major studios when they did that ...

The Week's Best Viral Videos & Marketing Lessons

The landscape of viral video is constantly changing.  If you don't like the current most-popular video that everyone's talking about... just wait a few minutes... something else entirely different will come along. Anyone has a shot at success, from the brands to the little guys. ...

OK Go – Band, Videographers or Transmedia Geniuses? – Interview with Tim Nordwind Part II

The interview with Tim was only about a half hour, but there was so much information to pull out of it I figured it would be better appreciated it if were split into two pieces. Plus, each piece is about a thousand words and that's ...

October 2010 US Online Video Rankings, Hulu Tops 1 Billion Video Ads

comScore has once again let loose with the who's who in online video otherwise known as its monthly Video Metrix. The gist is that 175 million U.S. Internet users watched online video content in October for an average of 15.1 hours per viewer. The total ...

Legal Battle Brews Over Internet TV Re-broadcasting - What Are The Repercussions?

When the ivi launch press release crossed my desk, to say I was interested would be an understatement. For those that don't know ivi is an application that takes broadcast television, currently only from Seattle and New York, and streams it to your desktop, anywhere ...