MTV Articles

MTV, originally an initialism of Music Television, is an American cable television channel based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs. Today, MTV primarily broadcasts a variety of reality and scripted television programs targeted at adolescents and young adults.
MTV has spawned numerous sister channels in the U.S. and affiliated channels internationally, some of which have gone ...

Tumblr Sees Dollar Signs in TV Partnership with Viacom

Tumblr Sees Dollar Signs in TV Partnership with Viacom

Tumblr has succeeded in wooing TV to its platform, or at least Viacom. The plan it seems is to co-brand campaigns that tie to specific shows on their channels like MTV and Comedy Central. If it works and begins to grow in reach it might be a whole new way for TV to use social media.

VMA Sponsors To Benefit From Twitter/Viacom Video Partnership

VMA Sponsors To Benefit From Twitter/Viacom Video Partnership

The 2013 VMAs and the ‘Roast’ of James Franco are just two of the events that Viacom and Twitter have teamed up to promote via the social media network. Brands like Pepsi will sponsor the coverage, with content provided by Viacom and promoted as part of a paid distribution deal by Twitter.

The Week In Video: Rihanna Wins YouTube And Netflix Goes Dutch

The Week In Video: Rihanna Wins YouTube And Netflix Goes Dutch

It’s been the battle of the super teeny short form video this week as Instagram pitched its tent alongside Vine in offering subscribers a chance to create and share their videos. They’re off to a cracking start with 5 million Instagram created videos shared in the first 24 hours.

Creativity and Fan Engagement Will Dictate the Future of Music Videos

Creativity and Fan Engagement Will Dictate the Future of Music Videos

Marketing music videos are different than they used to be back when MTV first launched on cable back in 1981. Now, up-and-coming artists who don’t have massive radio airplay need to do creative things to get views and drive engagement.

Weekly Online Video News Round Up – Scorched Earth Edition

Weekly Online Video News Round Up   Scorched Earth Edition

After a brief respite from triple digit temperatures up here in Milwaukee, they've returned. Blah! So what better reason to stay inside and watch online video or read about what's gone on in the industry this week, right? Well here's a quick look at some …

Online Video Advertising Adapts to the TV Advertising Game

Online Video Advertising Adapts to the TV Advertising Game

It's that time of the year again, the birds are singing, the flowers are blooming and advertising are writing checks. Wait, what? Yes folks, it's TV upfront season, that time when the broadcasters show off what they've got in terms of content for placing ads …

Silver Scorpion, Web Series Created By Disabled Youths, Coming Courtesy Of MTV

Silver Scorpion, Web Series Created By Disabled Youths, Coming Courtesy Of MTV

So here's an idea: 26 American and Syrian disabled youths got together at a Young Ability Summit in Damascus a year ago and created a comic book called "The Silver Scorpion," a superhero who lost his legs in an accident and bound to a wheelchair, …

MTV & YouTube Stars, Nitro Circus, Star In 3D Feature Film

MTV & YouTube Stars, Nitro Circus, Star In 3D Feature Film

The legitimization of YouTube continues. We've already seen YouTube stars getting TV deals like Rhett & Link or Epic Meal Time. We've seen YouTube stars grab some awesome endorsement deals and promotional arrangements as well (like Hyndai's Christmas commercials featuring YouTube celebrities). And now the feature …

Xbox Teams With Clear Channel On Live Streaming Concert Video

Xbox Teams With Clear Channel On Live Streaming Concert Video

What's this? Xbox is tearing it up in regards to streaming video moves lately? I wonder if they felt like they might be falling behind on the home entertainment front to Sony, who has that whole Sony Pictures division (which includes Columbia, Tri-Star and like …

MTV Viral Video Show Ridiculousness Is A Poor Imitation Of Tosh.0 & Web Soup

MTV Viral Video Show Ridiculousness Is A Poor Imitation Of Tosh.0 & Web Soup

Somehow, MTV believes there aren't enough viral video clip shows on television. Joining Web Soup and Tosh.0 is Ridiculousness, hosted by Rob Dyrdek of the network's Fantasy Factory. It premiered this Monday night. Already, it looks like some Wikipedia prankster has "mistakenly" referred to Dyrdek's …

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