Online Movie Trailers For Friday, February 10: Denzel, Amnesia, and 3D Star Wars
Chronicle's high view count for its various trailers online did not translate into a super-huge hit, but the movie performed well above expectations, as did the view-deprived Woman in Black. Those movies each made over $20 million last weekend and continued a winning streak for the Hollywood box office. The movies could not have been ...
The Week's Best Viral Videos & Video Marketing Lessons - Ping Pong Baby Edition
I always send various videos that I collect throughout the week for this column to friends and family, and it usually gives me a pretty good indication of whether or not the column has a good cross-section of different video types and tones. And this week, one video stood tall above all the others as ...
RedBox And Verizon Team Up On Streaming Service To Challenge Netflix
According to TechCrunch, RedBox and Verizon are likely teaming up on a new streaming video service that is aiming to hit OTT boxes and game consoles as well as iOS and Android. This could be big news, or it could be too little too late. Their main goal seems to compete with the likes of Hulu ...
Avid Studio Heads To The iPad For Mobile Moviemakers
Avid just announced that the first version of Avid Studio for the iPad is now available on the Apple App Store. If you have been using Avid Studio at home for years and always wanted to use it on the road, now you will be able to, albeit in a lighter format. Avid Studio for ...
Online Movie Trailers For Friday, February 3: Telekinesis, Saving Whales, & Life After Harry Potter
This past January was a good one for Hollywood, although it goes to show that year-over-year comparisons for specific months is a pretty short-sighted way of looking at this particular business, which entirely relies on product. Subjective product. And whenever Hollywood has a comparatively bad month compared to the previous year, it is always the ...
Sometimes Movies Don't Need A Big Screen, They Just Need Any Screen
Back in the day, when people actually visited video rental places, movies that either had a short life in theaters or went straight to video basically had to hope the millions of people sifting through the new release shelves would find their video cover and hope that its lack of familiarity would go overlooked. Those ...
Hollywood Video Marketing - Online Movie Trailers For Friday, January 27
The box office is booming this January. It looks like the studios are finally figuring out that the month doesn't have to be a movie wasteland. Either that, or they've gotten extraordinarily lucky. Underworld: Awakening managed $25 million last weekend, but helping the box office tremendously were the surprise returns of Red Tails at $19 ...
Greed & The Crumbling Dream Of A Video Promised Land
Danny Sullivan is a pretty smart dude. If you're not familiar with him, it probably means you haven't dabbled much in SEO. And when he wrote yesterday about paying Rupert Murdoch three times for the same piece of content, it really got me fired up. Because he's right--seriously, you should go read his rant at ...
Online Movie Trailers For Friday, January 20 Include Vampires, Werewolves, The MMA, & George Lucas
So Contraband was the ultimate view-getter in the online world, which translated to a nearly $30 million opening weekend, coasting past The Beauty and the Beast 3D re-issue ($23 million), while Joyful Noise did a not-too-shabby $11 million. This weekend is loaded. First, we have a new Underworld movie, which will probably destroy the competition. ...
Hollywood's Ultraviolet Picks Up First Major Distributor: Amazon
I would consider myself to be cautiously optimistic about Ultraviolet--Hollywood's big gamble on digital movies. The service would provide a digital locker that consumers can "fill" with movie purchases, while the films themselves live in the cloud. I'm optimistic because I'm ready for digital media, and I'm tired of stacks of DVDs. But I'm enormously ...
The Week's Best Viral Videos & Video Marketing Lessons - Guitar Gimmick Edition
It was a pretty big week for online video fans, as CES 2012 kicked off and a wave of new video gadget announcements began. We also heard some big predictions from key companies at CES, like YouTube, who said that soon 90% of all web traffic will be video. But something else happened this week ...
Online Movie Trailers For Friday, January 13 Include Divas, Beauties, Beasts, And Mark Wahlberg
OK, so we had a bang-up start of the year last week with The Devil Inside. That movie went on to make over $33 million and probably would have made $50 million if kids weren't getting turned away and kicked out (yes, cynics, that happens). The trailer online jumped from 2 million views to over ...
Lost Sundance Films Find A Home In Online Video
Fantastic news for films that played at the Sundance Film Festival and never got a distribution deal. The Sundance Institute, in an arrangement with New Video, will make those lost films available for streaming online to all the big streaming players. YouTube, Amazon, iTunes, Hulu, Netflix, and SundanceNOW will all be available to what amounts ...
Warner Bros Extends New Release Window, Makes Consumers Buy Or Wait Two Months
What the hell?! Warner Bros. just revamped deals with Redbox, Blockbuster and Netflix effectively doubling the wait time for them to get new releases. What it really means is, they're making you wait longer and trying to force you to buy discs earlier, it sounds underhanded to me at a time when they just seemed ...
Netflix Users Streamed 2 Billion Hours In The 4th Quarter of 2011
What will be noted about Netflix' 2011 will be that poorly-handled price increase that sent people into mass hysteria. What won't be noted that much, but has way more impact, is that Netflix saw people stream like they've never streamed before in 2011, and in the 4th quarter of last year those streaming hours hit ...
