movie trailers Articles

Vimeo Asks Its Community For Fake Trailers This Weekend

You gotta love Vimeo.  It's the video geek's version of YouTube, not nearly as large as the Google-owned property, but the enthusiasm is fantastic there.  And one of the best things about Vimeo is their weekend projects.  Recently, they did their second annual One Day ...

Online Movie Trailers Are Ads That Become Destination Viewing

One of the most common types of branded viral video is the movie trailer. After music videos, it may be one of the most-watched genres of online video. Not every trailer succeeds at going viral, but the ones that do are able to generate huge ...

Film Featuring YouTube Stars, Chronicles Of Rickroll, Releases Full Trailer

Look out, world, the Internet's making movies now. When we last checked in with The Chronicles of Rickroll, the project was still in the very early planning stages. Since that time, the story has evolved, the producers have landed some talented Hollywood behind-the-scenes people, and ...

Ben Stiller Brings Tropic Thunder Humor To 'The Fake Trailer Project' Web Series

Red Hour Digital, a subsidiary of Ben Stiller's Red Hour Films, is prepared to make a viral splash later this year with "The Fake Trailer Project," a series of mock previews made in the spirit of the opening trailer montage in Stiller's 2008 film Tropic ...

The Week's Best Viral Videos & Marketing Lessons - Fireworks & Bloopers

This was an especially difficult week to group the videos together according to a common theme. While there were plenty of viral video success stories this week, it was about as diverse a bunch as I've ever seen. We have accident videos, we have animal ...

The Week's Best Viral Videos & Marketing Lessons - Frights, Violence, & Laughs

The second half of the week in the online video world has been dominated by the outbreak of tornadoes Wednesday evening in the southeastern United States. The storms were huge, and the videos are incredible and frightening all at once. You can see several amazing ...

Monday Morning Grindhouse - Weekend Viral Video Clips To Start Your Week

I know how tough it can be to get going on a Monday morning. You've spent all weekend relaxing, running errands, doing yard work, watching basketball, and just generally doing whatever you darn well pleased. But come Monday morning, it's back to the grind. The ...

The Week's Best Viral Videos & Marketing Lessons

Major worldwide catastrophes and global news events have a way of swooping in and completely dominating the viral video world, and the situation in Japan is living proof. Videos of the earthquake in action, videos of the tsunami's devastation, and videos of explosions at the ...

"The Chronicles of Rick Roll" To Put Viral Stars On Theater Screens, Fail

Movie trailers have always been one of the more reliable content varieties for online video. Trailers for even the most average-looking films typically score high view-counts. But the latest trailer making the viral rounds sticks out from the rest like a sore thumb, and that's ...

The Week's Best Viral Videos & Marketing Lessons

Every week I keep a running list of great viral videos I've come across for use in this column, and in the nearly two years I've been writing it, I've never had a list of videos worth sharing that was as long as this week's. ...