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20th Century Fox Gets YouTube Stars To Promote "Chronicle"

20th Century Fox Gets YouTube Stars To Promote Chronicle

20th Century Fox has teamed with Big Frame, a YouTube talent company, to produce videos promoting their new movie Chronicle opening on February 3.  And Chronicle is the perfect type of movie to get some YouTube promotion, as it is one of the latest films ...

Hollywood Video Marketing - Online Movie Trailers For Friday, January 27

Hollywood Video Marketing   Online Movie Trailers For Friday, January 27

The box office is booming this January.  It looks like the studios are finally figuring out that the month doesn't have to be a movie wasteland.  Either that, or they've gotten extraordinarily lucky.  Underworld: Awakening managed $25 million last weekend, but helping the box office ...

Online Movie Trailers For Friday, January 20 Include Vampires, Werewolves, The MMA, & George Lucas

Online Movie Trailers For Friday, January 20 Include Vampires, Werewolves, The MMA, & George Lucas

So Contraband was the ultimate view-getter in the online world, which translated to a nearly $30 million opening weekend, coasting past The Beauty and the Beast 3D re-issue ($23 million), while Joyful Noise did a not-too-shabby $11 million.  This weekend is loaded.  First, we have ...

Online Movie Trailers For Friday, January 13 Include Divas, Beauties, Beasts, And Mark Wahlberg

Online Movie Trailers For Friday, January 13 Include Divas, Beauties, Beasts, And Mark Wahlberg

OK, so we had a bang-up start of the year last week with The Devil Inside.  That movie went on to make over $33 million and probably would have made $50 million if kids weren't getting turned away and kicked out (yes, cynics, that happens).  ...

Online Movie Trailers For Friday, January 6 Include The Devil Inside

Online Movie Trailers For Friday, January 6 Include The Devil Inside

Over the course of 2012, I'd like to discuss online movie trailers for upcoming major releases.  I'd like to see if a high view count translates into a big opening weekend.  I'd like to discuss the effectiveness of the trailers online.  I'd like to see ...

Fake And Real Movie Trailers Blur The Line Of Fact And Fiction

Fake And Real Movie Trailers Blur The Line Of Fact And Fiction

Recently, Slate discussed a trailer for the is-it-or-isnt-it-a-movie Bad Ass.  Starring Danny Trejo, the ultra-grizzled character actor from the movie Heat and star of the Robert Rodriguez fake-trailer-turned-movie Machete, Bad Ass had David Haglund debating whether the trailer was real or not, and mentioned that ...

Mobile Video App MoviePal Is Shazam For Movie Trailers

Mobile Video App MoviePal Is Shazam For Movie Trailers

The simplest concepts I've long held that Shazam is quite possibly the most useful smart phone app on the planet--it's certainly the one I used the most out of all the apps I've ever downloaded. It's definitely a simple concept (hear a song you want ...

Vimeo Asks Its Community For Fake Trailers This Weekend

Vimeo Asks Its Community For Fake Trailers This Weekend

You gotta love Vimeo.  It's the video geek's version of YouTube, not nearly as large as the Google-owned property, but the enthusiasm is fantastic there.  And one of the best things about Vimeo is their weekend projects.  Recently, they did their second annual One Day ...

Online Movie Trailers Are Ads That Become Destination Viewing

Online Movie Trailers Are Ads That Become Destination Viewing

One of the most common types of branded viral video is the movie trailer. After music videos, it may be one of the most-watched genres of online video. Not every trailer succeeds at going viral, but the ones that do are able to generate huge ...

Film Featuring YouTube Stars, Chronicles Of Rickroll, Releases Full Trailer

Film Featuring YouTube Stars, Chronicles Of Rickroll, Releases Full Trailer

Look out, world, the Internet's making movies now. When we last checked in with The Chronicles of Rickroll, the project was still in the very early planning stages. Since that time, the story has evolved, the producers have landed some talented Hollywood behind-the-scenes people, and ...

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