movie trailers Articles

You Can Observe a Lot by Watching Movie Trailers

What can we learn from movie trailers wen it comes to video marketing on YouTube? Considering that many movie trailers have created extraordinary buzz on YouTube over the years, learning how they market themselves can be an effective strategy for any video content creator.

Mobile Video Sharing High, Content Mostly Professional, Short-Form [Report Analysis]

It's strange, but it seems that the majority of mobile phone video viewing is done at home. Counter-intuitive? Absolutely. I don't ever use my mobile to watch video at home because I have the other three screens on which to watch it. However, that appears ...

The Week's Best Viral Videos & Video Marketing Lessons - Car Crash Edition

Every week we try to bring you a cross section of some of the week's best viral videos from brands and individuals. In most cases, there's something we can learn and apply to our own video marketing efforts for every one of the examples--though if ...

The Week's Best Viral Videos & Video Marketing Lessons - Borderlands 2 Edition

Another week, another fantastic assortment of hilarious and entertaining viral video hits. There were bridges blown up, mysterious snow circles created, impressive acapella work, movie trailers, and a host of other popular video clips. Since there is a host of valuable marketing information and strategy ...

How Will Hollywood's Online Video Marketing Efforts Impact Box Office?

Last week we saw the top 2 movies from the previous week switch places and take the top spots from the new releases, as the Ghost Rider sequel failed to emulate any of the success of its predecessor.  Still, it made over $20 million and ...

Online Movie Trailers For Friday, February 17: Crazy Nicolas Cage, Secret Worlds, & Love Triangles

I think we can almost officially rule out a correlation between view counts of certain online movie trailers with the kind of money we can expect them to make.  For instance, last week's movies, which went on to blow away all expectations, all had different ...

Online Movie Trailers For Friday, February 10: Denzel, Amnesia, and 3D Star Wars

Chronicle's high view count for its various trailers online did not translate into a super-huge hit, but the movie performed well above expectations, as did the view-deprived Woman in Black.  Those movies each made over $20 million last weekend and continued a winning streak for ...

Online Movie Trailers For Friday, February 3: Telekinesis, Saving Whales, & Life After Harry Potter

This past January was a good one for Hollywood, although it goes to show that year-over-year comparisons for specific months is a pretty short-sighted way of looking at this particular business, which entirely relies on product.  Subjective product.  And whenever Hollywood has a comparatively bad ...

20th Century Fox Gets YouTube Stars To Promote "Chronicle"

20th Century Fox has teamed with Big Frame, a YouTube talent company, to produce videos promoting their new movie Chronicle opening on February 3.  And Chronicle is the perfect type of movie to get some YouTube promotion, as it is one of the latest films ...

Hollywood Video Marketing - Online Movie Trailers For Friday, January 27

The box office is booming this January.  It looks like the studios are finally figuring out that the month doesn't have to be a movie wasteland.  Either that, or they've gotten extraordinarily lucky.  Underworld: Awakening managed $25 million last weekend, but helping the box office ...

Online Movie Trailers For Friday, January 20 Include Vampires, Werewolves, The MMA, & George Lucas

So Contraband was the ultimate view-getter in the online world, which translated to a nearly $30 million opening weekend, coasting past The Beauty and the Beast 3D re-issue ($23 million), while Joyful Noise did a not-too-shabby $11 million.  This weekend is loaded.  First, we have ...

Online Movie Trailers For Friday, January 13 Include Divas, Beauties, Beasts, And Mark Wahlberg

OK, so we had a bang-up start of the year last week with The Devil Inside.  That movie went on to make over $33 million and probably would have made $50 million if kids weren't getting turned away and kicked out (yes, cynics, that happens).  ...

Online Movie Trailers For Friday, January 6 Include The Devil Inside

Over the course of 2012, I'd like to discuss online movie trailers for upcoming major releases.  I'd like to see if a high view count translates into a big opening weekend.  I'd like to discuss the effectiveness of the trailers online.  I'd like to see ...

Fake And Real Movie Trailers Blur The Line Of Fact And Fiction

Recently, Slate discussed a trailer for the is-it-or-isnt-it-a-movie Bad Ass.  Starring Danny Trejo, the ultra-grizzled character actor from the movie Heat and star of the Robert Rodriguez fake-trailer-turned-movie Machete, Bad Ass had David Haglund debating whether the trailer was real or not, and mentioned that ...

Mobile Video App MoviePal Is Shazam For Movie Trailers

The simplest concepts I've long held that Shazam is quite possibly the most useful smart phone app on the planet--it's certainly the one I used the most out of all the apps I've ever downloaded. It's definitely a simple concept (hear a song you want ...