monetization Articles

Monetization is the process of converting or establishing something into legal tender. It usually refers to the coining of currency or the printing of banknotes by central banks. Things such as gold, diamonds and emeralds generally do have intrinsic value based on their rarity or quality and thus provide a premium not associated with fiat currency unless that currency is “promissory”: That is the currency promises to deliver a given amount of a recognized commodity of a universall...

JP Morgan Analyst Explains Bearish Outlook for Online Video Ads

It's not surprising that during a downturn, the clear metrics and ROI offered by performance based ads are looking more attractive. But in his wide-ranging '09 outlook, JP Morgan analyst Imran Khans expects marketers to treasure performance-based ads even when the larger economy begins to ...

PixelFish Picks Up EyeSpot To Develop Platform for Video Advertising

PixelFish, a leading provider of affordable and effective video advertising solutions, has acquired Eyespot Corporation for an undisclosed sum. The acquisition enables PixelFish to accelerate the development of its market leading video advertising platform by augmenting its custom video ad creation and optimization technology with ...

blinkx Launches Automated Video Metadata Enrichment Service for Publishers

blinkx, the world's largest video search engine, today announced the availability of an Enhanced Metadata Enrichment solution for publishers, as part of the blinkx Advanced Media Platform. Based on technology that was perfected over 12 years at Cambridge University and is protected by 111 patents, ...

The Brightcove Alliance Launches With More Than 90 Partners

Brightcove Inc. today announced the formation of the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through the Brightcove Alliance, ...

Facebook Connect Expands Distribution With Digg and Hulu

If the initial development race of Web 2.0 centered around "building a better social network" then the next phase will certainly focus on extending the reach of existing social networks beyond their current domain. How? By using the elements of the social graph as the ...

Sling Video Portal Opens To Compete With Hulu, Joost, Others

Sling Media , the company behind the popular Slingbox TV-streaming hardware devices, has opened the gates to its video portal Sling.com . The site pits Sling directly against Joost and Hulu (though Hulu is a Sling partner), allowing users to stream a variety of television ...

Youtube Gets Bigger - Goes All 16:9 Aspect Ratio Widescreen

As somewhat of a surprise to users, video sharing giant Youtube announced yesterday on their blog that they decided to upgrade the previous player to a new wide-aspect 16:9 ratio video player as the default player on Youtube.  Finally Youtube is joining the ranks of ...

YuMe To Serve Ads In Adobe's Media Player and Adobe TV

YuMe, the leading online video ad serving platform and the largest dedicated video ad network on the Web, announced today that Adobe has selected YuMe as one of its vendors to serve video ads into downloaded content from Adobe® Media Player (AMP), as well as ...

Crackle To Showcase 6 Shows In Its Season Starting Dec 1

A Sony-owned online video entertainment site is expected to unveil its latest season of Internet programs on Monday, as the media giant moves to beef up its online entertainment content. Crackle.com, which Sony bought in 2006 when it was known as Grouper, will showcase shows ...

Local.com Taps Jivox for Geo-targeted Video Ads

Local.com, a search site that helps people find places in and information about their community, said Thursday it will start integrating local video ads throughout the company's site in an attempt to increase ad relevance and revenue. According to the company, it has inked a ...

blinkx Partners With Howcast for Online How-to Videos

blinkx, the world's largest video search engine, today announced a partnership with Howcast. Howcast.com is the latest addition to blinkx's ever-expanding collection of how-to video sites, including ExpertVillage.com, Growing Wisdom and HowTo.tv. Through these partnerships, viewers now have an extensive library of visual aides to ...

Google Video Ads Take About 48 Hours To Be Approved (Search Engine Roundtable)

Google's video ads can be an interesting way to drive more traffic to your site. But if you expect video ads to be approved immediately or as quickly as your text ads, don't bank on it. A Google AdWords Group thread has one advertiser who ...

Hyped Web Video Sector Starts To Feel Recession (Mediaweek)

The suddenly hyper-saturated market for online video is facing an imminent, recession-induced shakeout. In recent weeks, companies ranging from pure Web production firms like 60Frames and Revision3 to branded video sites like Break.com to aggregators such as Veoh have all had layoffs. At the same ...

Metacafe Got A Record 9M Uniques Last Month and Lays Off Workers

Acording to TVWeek, Online video destination Metacafe set a traffic record in October with more than 9 million uniques in the US.  That is a rise of more than 30 percent since January of this year and an increase of more than 10% over September's traffic. ...

Transpera Raises $8.25 Million In Series B for Mobile Video Monetization Service (TechCrunch)

Transpera will later today announce it has secured a second round of funding to the tune of $8.25 million on top of an undisclosed amount in Series A financing it received in July 2007. The capital injection comes from initial investors Flybridge Capital Partners (formerly ...