monetization Articles

Monetization is the process of converting or establishing something into legal tender. It usually refers to the coining of currency or the printing of banknotes by central banks. Things such as gold, diamonds and emeralds generally do have intrinsic value based on their rarity or quality and thus provide a premium not associated with fiat currency unless that currency is “promissory”: That is the currency promises to deliver a given amount of a recognized commodity of a universall...

Changes In How Video Will Get To Online Viewers

Changes In How Video Will Get To Online Viewers

eMarketer released a new report today on Video Content and Syndication: Long-Form Content on the Rise. In it they cite a variety of reasons why video consumption is up, obviously better syndication options being one of them but another was users' comfort with online video.

Kaltura’s New Exchange Lets Developers Strut Their Stuff

ReelSEO’s Grant Crowell interviews Kaltura CEO Ron Yekutiel at the National Association of Broadcasters conference in Las Vegas, to share about their new Exchange program connecting online video application providers to publishers.

Kaltura Helps To Spread The Word About HTML5

Hot hot hot on the heels of the IE9 HTML 5/H.264 news is an announcement from Kaltura that they're teaming up with some others to start some new open video initiatives, specifically in regards to HTML 5

Mobile Version of YouTube Starts Showing Ads

Citing numbers that show that video views on mobile devices are up a whopping 160%, Google announced yesterday that the mobile version of YouTube will now begin showing ads.  Specifically, the ads will be running on the main YouTube home page, the search page, and …

Maximize ECommerce ROI With “Smart” Product Video Banners

Featuring videos on product pages is becoming an important and popular tool to enhance shoppers' experience and increase sales. There's a new breed of "smart" video banners that take this technique to the next level by ensuring that e-commerce retailers showcase the top-performing product videos.

Web Video Hosting Is A Maturing Market – Episodic Interview

At Streaming Media West 2009, I spoke with Noam Lovinsky, CEO and Founder of Episodic, which recently launched as an online video platform in a crowded market for both live and on-demand content. The San Francisco, California-based company has been around for two years but has kept …

The Future of In-Stream Video Advertising for Yu and Me

Last month, we spoke with Jayant Kadambi, Co-Founder and President of YuMe, about their platform for video advertising and monetization, how best to measure the performance of video advertising, and the future of in-stream video advertising as it pertains to small and medium sized business …

Video Monetization Via Pay Per View – Ooyala Interview

ReelSEO’s Grant Crowell conducts a video interview with Bismark Lepe, Founder and President of Products for the online video platform Ooyala, about how their solution also allows content providers to make money from their “premium” video content via their subscription models and pay-per-stream models – aka, “video for sale.”

The YouTube Profitability Watch

Some people like to have death watches, others like to have jelly watches, some like to have Rolex watches and some just like to watch (pervs!). Us? we like to have the YouTube Profitability watch. Alright, so I made that last part up but really …

Video As An Effective Sales Tool – Interview With Sorenson

At the Streaming Media West show a few weeks back, we interviewed Eric Quanstrom, VP of Marketing and Strategy for Sorenson Media.  Eric talks with Grant Crowell about a common theme that a lot of discussion was centered around at Streaming Media, namely, monetization of …

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