monetization Articles

Monetization is the process of converting or establishing something into legal tender. It usually refers to the coining of currency or the printing of banknotes by central banks. Things such as gold, diamonds and emeralds generally do have intrinsic value based on their rarity or quality and thus provide a premium not associated with fiat currency unless that currency is “promissory”: That is the currency promises to deliver a given amount of a recognized commodity of a universall...

Why You Should Consider Online Games as a Video Marketing Channel

Why You Should Consider Online Games as a Video Marketing Channel

While video advertising has established itself as an effective channel, brands continue to search for ways to improve engagement and conversion. This article encourages advertisers to explore the use of branded videos as a monetization medium in online games and suggests some strategies to achieve …

Why Businesses Should “Socialize” with Video: Socialize 2011

Why Businesses Should “Socialize” with Video: Socialize 2011

I will be speaking on social video marketing at "Socialize 2011– Monetizing Social Media" conference March 31 – April 1st, 2011 at the New Yorker Hotel in New York City. The conference is being presented by Mediabistro, SocialTimes, and AllFacebook. I will be speaking on …

Is Online Video Dying? Comscore’s Video Metrix Says Fizzle in Feb

Is Online Video Dying? Comscores Video Metrix Says Fizzle in Feb

This doesn't make much sense to me, but it seems like less people in the US (170M vs. 171M) started more video sessions (5B vs. 4.8B) in February than in January, and then watched for less time (816 vs 870 minutes) each. So it seems …

Weekly Web Video Industry News Reel – The Egyptian Edition

Weekly Web Video Industry News Reel   The Egyptian Edition

Hello Reel Believers, welcome to the end of another week and the beginning of a new one. Time is flying and we're already at the end of January. Next week my Green Bay Packers take on the Pittsburgh Steelers in the Super Bowl! In the …

Can You Make Money From Posting Video of Other’s Misfortune? Fountain Lady Fights Back

Can You Make Money From Posting Video of Others Misfortune? Fountain Lady Fights Back

Some of you may have seen the recent YouTube clip last week of a woman falling right into a fountain at a mall while texting (now dubbed "The Fountain Lady"); which has millions of views, many duplicates, and with both YouTube and some partner channels …

Live Streaming Town Hall: Tips for Making Money On YouTube

Live Streaming Town Hall: Tips for Making Money On YouTube

YouTube seems to genuinely want their partner channels to succeed.  Every time I turn around they're offering a new incentive or extending Christmas bonuses.  It's just good business, really.  When partner channels succeed, so does YouTube–on a whole host of levels, including advertising revenue.  As …

YouTube Now Serving 200 Million Mobile Video Views Per Day

YouTube Now Serving 200 Million Mobile Video Views Per Day

YouTube has announced some changes to their Android app for mobile devices, making music video content available and also enabling pre-roll ads for partner videos.  But the most astounding thing in their entire article is this statistic:  YouTube is now serving over 200 million video …

Ooyala On How To Measure Social Video Marketing Success

Ooyala On How To Measure Social Video Marketing Success

Grant Crowell interviews Bismarck Lepe, co-founder and President of Products for one of today’s leading online video platforms, Ooyala, about how to work with your online video platform provider for doing “social video marketing,” and discuss how “social needs to be a standard part of everybody’s targeting for delivering a message to consumers” today.

Online Video Summit 2010 – A Day In Amsterdam With Video

 Online Video Summit 2010   A Day In Amsterdam With Video

Amsterdam, once the financial center of the world, will for one day, December 7th 2010, be the center of online video (at least for the Netherlands) with the Online Video Summit 2010. More than a dozen experts will offer insight into online video and what …

YouTube Promoted Videos 2.0 – A Look Into YouTube’s Promoted Video Ads Program

YouTube Promoted Videos 2.0 – A Look Into YouTubes Promoted Video Ads Program

ReelSEO’s Grant Crowell and Mark Robertson interview Google Product Manager Jay Akkad, about today’s public announcement of the expansion of their popular online video advertising program, Promoted Videos, and how it will great expand targeting, reach, tracking, performance, and monetization for search marketers and advertisers at large.

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