monetization

Monetization is the process of converting or establishing something into legal tender. It usually refers to the coining of currency or the printing of banknotes by central banks. Things such as gold, diamonds and emeralds generally do have intrinsic value based on their rarity or quality and thus provide a premium not associated with fiat currency unless that currency is “promissory”: That is the currency promises to deliver a given amount of a recognized commodity of a universally (globally) agreed to rarity and value, providing the currency with the foundation of legitimacy or value. Though rarely the case with paper currency, even intrinsically relatively worthless items or commodities can be made into money, so long as they are difficult to make or acquire. Monetization may also refer to exchanging securities for currency, selling a possession, charging for something that used to be free or making money on goods or services that were previously unprofitable.
In many countries the…

Kaltura Grows A Longtail

Everyone remembers that Kaltura makes the first open source online video platform right? The Kaltura Community Edition. Well now they're beginning to expand tha...

Panache To Up Your Video Ad IQ

So what's your online video ad IQ? You don't know? It's OK, no matter what it is,it probably isn't enough. With the rapid rate at which it's all growing and cha...
YouTube Brand Channels   The Missing Link YouTube

YouTube Brand Channels - The Missing Link

As an independent consultant, I am involved in a number of projects for setting up either partner or brand channels on YouTube. The most frequently asked questi...
Livestream APIs and Brightcove Integration livestream logo 300x240

Livestream APIs and Brightcove Integration

Livestream, formerly Mogulus, have released a set of open APIs for the service expanding the ability to integrate it into your online video strategy. Plus the s...

Inside YouTube’s Evolution and Recent Changes

You want a great read?  Check out Nalts' article entitled "Seven Secrets YouTube Doesn't Want You To Know!”  It's full of some great insight on how YouTube work...

The Focus On Monetizing Online Video

Gone are the day of just simply putting video online for fun (for the majority of us). Now it's all about earning revenue or utilizing the video to push a produ...