monetization Articles

Monetization is the process of converting or establishing something into legal tender. It usually refers to the coining of currency or the printing of banknotes by central banks. Things such as gold, diamonds and emeralds generally do have intrinsic value based on their rarity or quality and thus provide a premium not associated with fiat currency unless that currency is “promissory”: That is the currency promises to deliver a given amount of a recognized commodity of a universall...

Crowdfunding Comes to Social Video Through Flattr Deal with Dailymotion

Crowdfunding Comes to Social Video Through Flattr Deal with Dailymotion

Dailymotion is teaming up with Flattr to create an end-to-end crowdfunded social video network meaning everyone who creates online video content could get compensated by the audience. Personally, I think it's brilliant and could revolutionize the TV and web series pilot workflow.

Brightcove Announces Video Content Exchange Initiative

Brightcove Announces Video Content Exchange Initiative

Brightcove announced a new program today for Video Cloud Pro and Enterprise customers. It's something that was a trend last year I think. They've started a Content Exchange Initiative that allows Video Cloud users to, basically, syndicate content out to their sites to boost the …

Online Video Monetization – What Are Your Options?

Online Video Monetization – What Are Your Options?

So you’ve gotten pretty good at this online video thing, and now you want to start thinking about monetizing your content. But that can act as a roadblock for many video creators and businesses who aren’t sure what all their options are for making money …

Learn How To Monetize Your Live Streaming Video Event With DaCast Webinar

Learn How To Monetize Your Live Streaming Video Event With DaCast Webinar

I am in the planning stages of a massive project that I can't talk about just yet, but I can say that it was going to include some periodic live streaming. So when I got a note today from DaCast about their upcoming webinar, How …

Content As Marketing – Video Advertising & Monetization With Machinima’s Allen DeBevoise

Content As Marketing   Video Advertising & Monetization With Machinimas Allen DeBevoise

During my recent tour of Machinima, I got a chance to talk to a lot of great people, including company CEO Allen DeBevoise. One of the topics we spent some time discussing is video advertising and video monetization–how Machinima makes money from their videos and …

Sponsored Videos Gaining Ground In Video Advertising For Online Gaming

Sponsored Videos Gaining Ground In Video Advertising For Online Gaming

Some interesting information that was sent to me recently pertains to how favorable online game players are toward sponsored videos so that they can continue to play a game for free. Then again, the study was done by SponsorPay and they are a provider of …

YouTube Trends: Past Performance Is Not Indicative Of Future Results

YouTube Trends: Past Performance Is Not Indicative Of Future Results

Last week, I wrote, "It's almost December and it's fairly easy to predict what's going to happen next month.  Everyone from the Official YouTube Blog to the Meme Machine to Visible Measures will take a look at the top YouTube trends in 2011.” I added, …

Adobe Acquires Auditude, Gets Into Video Monetization

Adobe Acquires Auditude, Gets Into Video Monetization

Adobe is known for providing powerful software to produce quality videos.  Their editing software, Adobe Premiere, and special effects application, After Effects, are commonly-used programs by pros and aspiring filmmakers alike.  Now, Adobe is getting into another phase of a video's life: monetization, with the …

DBG Offers New Premium, Curated, Video Content Library Platform, CLiP

DBG Offers New Premium, Curated, Video Content Library Platform, CLiP

DBG announced they have a new premium video content offering and so I sat down with Matthew Corbin. Matthew was the driving force behind DBG's recently-launched Content Library Platform (CLiP), an innovative take on content syndication and publisher partnerships. The new offering is part of DBG's …

AOL Editors Room Gives Editors New Online Video Resources

AOL Editors Room Gives Editors New Online Video Resources

Content is hard to come by, or rather it was. Several initiatives in the latter half of this year are creating curated, syndicated premium video content feeds that can give publishers added video content as well as new monetization options, and AOL has just announced …

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