monetization Articles

Monetization is the process of converting or establishing something into legal tender. It usually refers to the coining of currency or the printing of banknotes by central banks. Things such as gold, diamonds and emeralds generally do have intrinsic value based on their rarity or quality and thus provide a premium not associated with fiat currency unless that currency is “promissory”: That is the currency promises to deliver a given amount of a recognized commodity of a universall...

More Speculating On Google's Profitability Plans for YouTube

From the very moment Google's $1.65 Billion purchase of YouTube was announced three years ago, many of us in the tech space have been curious to see how they'd make money from the video sharing site.  Google's investors have undoubtedly been a bit more pointed ...

YouTube Brand Channels - The Missing Link

As an independent consultant, I am involved in a number of projects for setting up either partner or brand channels on YouTube. The most frequently asked question I get from brand or content owners is: "How does a YouTube brand channel help me in getting more ...

Livestream APIs and Brightcove Integration

Livestream, formerly Mogulus, have released a set of open APIs for the service expanding the ability to integrate it into your online video strategy. Plus the service is also now able to integrate its live streaming with the Brightcove video player.

Inside YouTube’s Evolution and Recent Changes

You want a great read?  Check out Nalts' article entitled "Seven Secrets YouTube Doesn't Want You To Know!”  It's full of some great insight on how YouTube works and how it has changed and evolved.  Some of this knowledge comes courtesy of Nalts' first-hand experience ...

The YouTube Reel Deel (Clearing Some of The Air Around YouTube)

YouTube seems to think that we're not exactly up to speed on what it is they are doing over there. Apparently they don't like the pigeonhole they have been put into as just user-generated, short-form, low-quality, freely available video with no revenue channels or monetization ...

The Focus On Monetizing Online Video

Gone are the day of just simply putting video online for fun (for the majority of us). Now it's all about earning revenue or utilizing the video to push a product/brand. Sure it's still in its infancy and we've got a lot of issues to ...

Intangible Values of Online Video - Beyond Monetization

D2DVD recently blogged about whether or not online video has some sort of value not based in money. While many of us equate popularity and views with value ,some of us might have forgotten about a great deal of other avenues that might be considered ...

Brightcove Dives Into Mobile Video With Qik

Brightcove, has decided to test the waters of mobile video and determined that it's warm enough to dive into. So they recently announced, via their blog, that Qik has signed on as a partner service.

VUDU, Brightcove To Deliver Content To Set Top Box

Two big names now getting together to offer one big service. Brightcove,  a leading video delivery platform and VUDU a home theatre digital content provider, have hopped on the couch together to put some ad-supported digital content onto set top boxes everywhere. Through the agreement, ...

Clickable Video Monetization – Interview With CEO of VideoClix

http://www.reelseo.com/clickable-videoclickable-video/8028/ - VideoClix's CEO -Babak Maghfourian talks about their video delivery platform producing “clickable revenue” for advertisers and publishers.

Turning Video Value Into Real Wealth - Interview With Shelly Palmer

I recently interviewed Shelly Palmer of Advanced Media Ventures and host of MediaBytes last week after his Digital Media Boot Camp at the recent ad tech conference in San Francisco. I asked Shelly about the challenges for monetizing video content into a sustainable business model, ...

Monetizing Video Content With SEO – Interview With Red Bricks Media

http://www.reelseo.com/seo-red-bricks/7933/ ReelSEO's Grant Crowell interviews Ed Kim of Red Bricks Media about the importance for publishers to include Video SEO in their video content syndication efforts.

User Generated Video Platforms - "Show Me The Money"

http://www.reelseo.com/show-me-money/7850/ Can companies be profitable creating a UGC platform for video content? Is it time to be have this expectation for user generated video content? Grant does his rant and says yes, its time to say, “show me the money!”

Online Video Continues To Grow Says Nielsen

Not that they needed to tell any of us that, right? We all are in the trenches and know. However, for those who don't know, Nielsen Online is happy to spell it out. Their new report takes a look at how social media and video ...

Ooyala CEO Named Among Best Young Tech Entrepreneurs

Bismarck Lepe, CEO of Ooyala, a video technology company that provides an integrated platform enabling the delivery, management, and monetization of high quality video content, was listed in the under 30-year-old list of Best Young Tech Entrepreneurs of 2009 by BusinessWeek Magazine. The list is ...