monetization

Monetization is the process of converting or establishing something into legal tender. It usually refers to the coining of currency or the printing of banknotes by central banks. Things such as gold, diamonds and emeralds generally do have intrinsic value based on their rarity or quality and thus provide a premium not associated with fiat currency unless that currency is “promissory”: That is the currency promises to deliver a given amount of a recognized commodity of a universally (globally) agreed to rarity and value, providing the currency with the foundation of legitimacy or value. Though rarely the case with paper currency, even intrinsically relatively worthless items or commodities can be made into money, so long as they are difficult to make or acquire. Monetization may also refer to exchanging securities for currency, selling a possession, charging for something that used to be free or making money on goods or services that were previously unprofitable.
In many countries the…

Music Labels Make More Money From Mashups Than Official Videos music mash ups youtube 360x240

Music Labels Make More Money From Mashups Than Official Videos

User-generated mashups and other types of unofficial music video content are making the global music publishing industry a ton of money. Record labels are making more from ad revenue from mashups, lip-syncs and fan tributes than they are from their own official music videos.
Ad Viewing on Long Form Video Grew 86% in 2013 [Report] video ad longform 343x240

Ad Viewing on Long-Form Video Grew 86% in 2013 [Report]

FreeWheel brings a close to 2013 with its Q4 2013 Video Monetization report that shows online video is starting to look more and more like TV, long-form ad monetization is growing and mobile devices are continuing to make an impact on how we watch content.
Video Ad Viewing Up 31% Year To Year, Completion Rates Flat [REPORT] video advertising 360x240

Video Ad Viewing Up 31% Year-To-Year, Completion Rates Flat [REPORT]

Video views have climbed 20% since Q3 2012 but video ad views are doing even better, outpacing content views by 11%. That's around a 31% increase over the past year. We take another look at the latest report from FreeWheel on the state of the video ad industry.
How Web Publishers Can Get Started With Video Advertising US Digital Ad Spend 200x240

How Web Publishers Can Get Started With Video Advertising

The advertising industry has finally embraced the power of online video and will be investing heavily in 2014, but what does that mean for web publishers? We give you the insights into three different approaches to video advertising and what it takes to win with each
How to Make A Living From YouTubes Partner Earnings youtube partner earnings1 360x240

How-to Make A Living From YouTube's Partner Earnings

Earning a full time living from YouTube is a reality for many creators but what exactly does it take to reach that goal? We look at some of the revenue streams available such as ad monetization, paid subscriptions, sponsorship deals or a content partnership with a Multi Channel Network.
Exclusive: Dailymotion Launches Matchbox Curation Tool For Publishers Dailymotion Matchbox 360x240

Exclusive: Dailymotion Launches Matchbox Curation Tool For Publishers

Dailymotion are making their HD premium content available to publishers who want to feature video on their site to increase engagement and attract viewers. Those publishers can also earn a share of the revenue from the videos that they serve on their own pages. The Matchbox widget is available now.
Channel Pages Gives YouTubers A Way To Collaborate With Other Creators channel pages bio 360x240

Channel Pages Gives YouTubers A Way To Collaborate With Other Creators

Hugely successful YouTube channels and creators succeed because of the relationships they build up over time, with the audience and with other creators and brands. FanBridge have launched a new service aimed at making these collaborations even easier to facilitate.
Vimeo On Demand Now Offers Buy Or Rental Options Vimeo On Demand 360x240

Vimeo On Demand Now Offers Buy Or Rental Options

Vimeo on Demand has introduced more features that improves the service for both the filmmaker and for the viewer. Users can now choose to either rent or buy content and the creator can offer a preorder facility as well as the opportunity to raise promo codes for marketing purposes.
A Look at YouTube Tip Jar Style Services tips 250x240

A Look at YouTube 'Tip Jar'-Style Services

Recently, Patreon and Subbable came into being in order for creators to offer a unique opportunity: subscribers, fans, followers, etc. could, if they were so inclined, pay for the content they could easily watch for free. We take a look at four of these services, all with their slight differences.
YouTube vs. Creators: The Battle of Ownership youtube creators 360x240

YouTube vs. Creators: The Battle of Ownership

Who owns the relationship? That seems to be the broad question that has erupted during the latest string of back-and-forth accusations over YouTube’s partnership with creators. So is putting your content on YouTube a good or bad thing, anyway?
Animoto Teams with Vimeo; Premium Video Service for Small Businesses animoto

Animoto Teams with Vimeo; Premium Video Service for Small Businesses

Animoto is offering a new service called Pro Premium, which integrates their branding, video styles, music tracks, and more with the included Vimeo Pro membership. A service like this is cool to know about when you're a business looking to brand your videos, and not have to use that same old YouTube player.
Gumroad Announces Online Streaming Feature gumroad

Gumroad Announces Online Streaming Feature

Gumroad, a platform for selling digital media, has added live streaming video to the mix. Content creators can now monetize their videos on the service, which will be taking a somewhat smaller fee than usual when it comes to this sort of thing.