monetization Articles

Monetization is the process of converting or establishing something into legal tender. It usually refers to the coining of currency or the printing of banknotes by central banks. Things such as gold, diamonds and emeralds generally do have intrinsic value based on their rarity or quality and thus provide a premium not associated with fiat currency unless that currency is “promissory”: That is the currency promises to deliver a given amount of a recognized commodity of a universall...

Adobe Acquires Auditude, Gets Into Video Monetization

Adobe is known for providing powerful software to produce quality videos.  Their editing software, Adobe Premiere, and special effects application, After Effects, are commonly-used programs by pros and aspiring filmmakers alike.  Now, Adobe is getting into another phase of a video's life: monetization, with the ...

DBG Offers New Premium, Curated, Video Content Library Platform, CLiP

DBG announced they have a new premium video content offering and so I sat down with Matthew Corbin. Matthew was the driving force behind DBG's recently-launched Content Library Platform (CLiP), an innovative take on content syndication and publisher partnerships. The new offering is part of DBG's ...

AOL Editors Room Gives Editors New Online Video Resources

Content is hard to come by, or rather it was. Several initiatives in the latter half of this year are creating curated, syndicated premium video content feeds that can give publishers added video content as well as new monetization options, and AOL has just announced ...

TidalTV Video Ads Come To Roku, But No Word On How it Will Integrate

See, there is, eventually, no way to escape advertising. Even if you have got a Roku box and were streaming online videos. TidalTV just signed a deal with Roku to bring video advertising to their Roku boxes. Then again, you were probably experiencing video advertising ...

Video Advertising and Mobile Apps – A Match Made in Heaven

Branded video as a monetization medium in online games is a lucrative channel for advertisers looking to achieve better performance. Distributing video through an offer-based payments platform enables brands to not only present targeted content to highly engaged users in an unobtrusive manner but also ...

Online Video Web Series Hopes To Fill The Void Left By TV Soaps

Not long ago I wrote about the Soap Opera pop as many major daytime TV soaps were being canceled. Proctor & Gamble, who both sponsored and helped develop some TV soaps decided to move online and canceled their sponsorship, which meant the end of those ...

Ooyala & YuMe Team Up For Video Ad Management Platform

Ooyala has been steadily growing a base of happy customers with their online video management tool. They provide custom video players, video distribution, deep analytics, and also video monetization options through ad network relationships. And now, with a new just-announced partnership with YuMe, Ooyala is ...

Blip.tv Partners With The Collective To Bring YouTube Stars More Exposure

YouTube has been good to a lot of amateur filmmakers and video creators. It's given many of them a distribution platform, social and marketing tools, monetization options, legions of fans, and even serious profit. But apparently... there's still a lot that YouTube can't do for ...

Brightcove Moves Beyond Video With Mobile Development Platform, App Cloud

Brightcove has been a trusted provider of video hosting, distribution, and monetization for publishers and brands for several years. This morning, at their Brightcove Play 2011 conference, CEO and founder, Jeremy Allaire, unveiled a new product aimed at giving publishers the same kind of customizable ...

Blip.tv Relaunches as Center for Original Web Series

Blip.tv was what? I forget, oh right, a video sharing site for content producers, now I remember (yes, I'm joking here... I know Blip). Well, it seems they decided that it was too close to competing with YouTube or to hard to do so and ...

Going Beyond SEO: Using Relevant Video Advertising to Increase Video Monetization

You already know how important SEO is for helping viewers find your video. Beyond the satisfaction of reaching a larger audience and raising your site's profile, the increased traffic that effective SEO brings can help you command higher CPMs for your ad inventory.

25 Jawdropping YouTube Video Facts, Figures, & Statistics

One of the best ways for a popular website to crow about its successes is the use of statistics. This is even more true with the world of video, which is ruled by things like view counts, comments, subscriptions, and ratings. We've all heard some ...

Online Video Weekly News Reel 17 April 2011

We're here to reel in the hits in the online video industry once again my friends. It's Sunday morning, you're sitting on your patio looking at the ocean, or lounging about in a big fluffy bathrobe with equally fluffy slippers, sipping your morning cup o' ...

Why You Should Consider Online Games as a Video Marketing Channel

While video advertising has established itself as an effective channel, brands continue to search for ways to improve engagement and conversion. This article encourages advertisers to explore the use of branded videos as a monetization medium in online games and suggests some strategies to achieve ...

Why Businesses Should “Socialize” with Video: Socialize 2011

I will be speaking on social video marketing at "Socialize 2011– Monetizing Social Media" conference March 31 – April 1st, 2011 at the New Yorker Hotel in New York City. The conference is being presented by Mediabistro, SocialTimes, and AllFacebook. I will be speaking on ...