Topic - Online Video & monetization

Intangible Values of Online Video – Beyond Monetization

D2DVD recently blogged about whether or not online video has some sort of value not based in money. While many of us equate popularity and views with value ,some of us might have forgotten about a great deal of other avenues that might be considered to have value for the creators. Sure retail sales tracking and ad revenue are valuable, but what else is there?

Brightcove Dives into Mobile Video with Qik

Brightcove, has decided to test the waters of mobile video and determined that it’s warm enough to dive into. So they recently announced, via their blog, that Qik has signed on as a partner service.

VUDU, Brightcove to Deliver Content to Set Top Box

Two big names now getting together to offer one big service. Brightcove,  a leading video delivery platform and VUDU a home theatre digital content provider, have hopped on the couch together to put some ad-supported digital content onto set top boxes everywhere.

Clickable Video Monetization – Interview with CEO of VideoClix

I recently interviewed VideoClix’s CEO and “creator,” Babak Maghfourian on the expo floor of adtech San Francisco, CA at the Moscone center, sharing with us about their video delivery platform for clickable revenue for both advertisers and video content publishers – a video distribution platform based around clickable video monetization.

Turning Video Value into Real Wealth – Interview with Shelly Palmer

I recently interviewed Shelly Palmer of Advanced Media Ventures and host of MediaBytes last week after his Digital Media Boot Camp at the recent ad tech conference in San Francisco.

I asked Shelly about the challenges for monetizing video content into a sustainable business model, his 3 video marketing models, his cost benchmark for producing sustainable professional video,  the dangers of Video SEO creating false “success metrics,” and how we’re still in the very early days of figuring all of this out.

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Monetizing Video Content with SEO – Interview with Red Bricks Media

Grant Crowell back from the adtech conference in San Francisco. Last week, I had the pleasure of interviewing Ed Kim, CEO of the search and performance marketing firm, Red Bricks Media. Last year, ReelSEO’s Mark Robertson and I spoke with Ed the Video SEO panel at PubCon along in Las Vegas.

I talked with Ed after the panel he spoke on – Digital Distribution Strategies: How to Drive Incremental Revenues through Syndication and Licensing – about the importance around syndicating and licensing professional video content online, while incorporating SEO strategies for that video content.

User Generated Video Content Platforms – “Show me the Money”

Grant Crowell offer’s this “Grant’s Rant” from the adtech conference in San Francisco last week.  He asks the question; Can user-generated video content be monetized so as to generate a positive ROI?  Is it too early to be have this expectation? Grant says it is time; “show me the money!”

Online Video Continues to Grow Says Nielsen

Not that they needed to tell any of us that, right? We all are in the trenches and know. However, for those who don’t know, Nielsen Online is happy to spell it out. Their new report takes a look at how social media and video sites have reshaped the web and the online advertising market over the last few years. Just to put it all in perspective they’re even including the current economic crisis that is sweeping the world faster than swine flu (we hope, or do we?).

Ooyala CEO Named Among Best Young Tech Entrepreneurs

Bismarck Lepe, CEO of Ooyala, a video technology company that provides an integrated platform enabling the delivery, management, and monetization of high quality video content, was listed in the under 30-year-old list of Best Young Tech Entrepreneurs of 2009 by BusinessWeek Magazine. The list is made up of the most promising startup tech companies with CEOS under 30.

Gabble – New Private Video Sharing Service from HP

Gabble is a new site from Hewlett-Packard that lets people post videos online. But unlike Google’s YouTube service, which is geared to sharing with the masses, only people invited to your Gabble group can view your videos.

Tadcast Overview and the $5000 Online Video Placement Contest

Tadcast might be the ties that bind. Bind video creators to revenue streams that is. You see they believe that all videos should be able to have some sort of product placement and to that end they have challenged video creators to create videos with products in them. But more on that later. First let’s take a look at Tadcast itself.

The First Ever “Tweetable” Video Ad – 12seconds Launches the 12′o’mercial

Add a new online video unit to the ranks of pre-rolls, post-rolls and overlays: the 12-second Twitter spot. Video-sharing site 12seconds has launched the “12omercial,” a tweetable, embeddable sponsored video ad, with electronics giant *LG* and software startup Xobni as its first paid advertisers. The ads come with built-in analytics, link back to a landing page, and run in a special branded player on the 12seconds site.