monetization Articles

Monetization is the process of converting or establishing something into legal tender. It usually refers to the coining of currency or the printing of banknotes by central banks. Things such as gold, diamonds and emeralds generally do have intrinsic value based on their rarity or quality and thus provide a premium not associated with fiat currency unless that currency is “promissory”: That is the currency promises to deliver a given amount of a recognized commodity of a universall...

Happy BirthDay Hulu. I’m Glad You Guys Didn’t Suck. (TechCrunch)

Online tv/film site Hulu launched a year ago today, and boy did we have to eat crow. We provided nearly constant criticism of the site since it was announced in March 2007 ( no name , billion dollar valuation , name translation issues , trademark …

TMZ Drops Brightcove for Digitalsmiths

It's hard to measure total reach for white-label video providers, but at least in terms of marketplace perception, Brightcove leads the pack. Be it thePlatform, Ooyala, Fliqz — it's a long list — no enterprise video player comes through our door without mentioning Brightcove as …

Blip.tv Figures Out How To Serve Ads In ITunes Videos

For most people, watching Web video is predominantly a streamed experience on your computer. But an important and substantial portion of Web video is still downloaded to be watched later, or transferred to a different screen (usually an iPod, but sometimes a flat-screen TV). The …

Everybody’s Watching Online Video, According To Ipsos (TVWeek)

The popularity of online video is moving beyond the early adopters and growing significantly among women and older consumers, reports a study from Ipsos Media released Monday. The study found that about 54% of female Internet users ages 12 and up have streamed a video …

Brightcove Snags AOL Video Deal

On the heels of announcing an expanded relationship with the New York Times website last week, Brightcove is adding all of AOL to its video-distribution client list. Like the New York Times, AOL is an investor in Brightcove. But the deal is a coup for …

UPDATED: Revision3 Makes Layoffs, As Does Smashface

Update 1: Revision3 has made layoffs, canceled some of its original shows, and discontinued its two new distribution agreements. The online video studio will no longer make Pixel Perfect, PopSiren, and Internet Superstar (the latter two were newer shows made by full-time Revision3 employees Sarah …

Web Video: Not Just for Kids, Going Mainstream

Ipsos MediaCT released data from its MOTION study that found that since late last year, the percentage of female Internet users 12 and older who have streamed an online video in the past 30 days has grown from 45 percent to 54 percent. This higher …

20th Century Fox’s AUSTRALIA and Metacafe Launch The Thirty-Second Film Contest

Twentieth Century Fox's upcoming romantic adventure AUSTRALIA and Metacafe are joining forces to launch "The Thirty-Second Film Contest" on October 24. The contest challenges aspiring film editors to use materials from the film as well as their own creative "spin" – including visual effects, music, …

ZeeVee Launches ZViewer, An Internet Video Browser

ZViewer, available today in its first beta version, gives you access to a variety of sites and services that offer TV shows and videos, such as Hulu.com, Amazon's Video on Demand, ABC.com and iTunes. You don't have to go out to each site and application …

Local Internet Video Service Takes Off

Local specialized online video production and marketing service Silverlinemedia.tv is spearheading the growth of video advertising in the small medium (SME) business community. Since its inception three months ago, the start-up has filmed over 800 SME videos across New Zealand in the Property, Motoring and …

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