monetization Articles

Monetization is the process of converting or establishing something into legal tender. It usually refers to the coining of currency or the printing of banknotes by central banks. Things such as gold, diamonds and emeralds generally do have intrinsic value based on their rarity or quality and thus provide a premium not associated with fiat currency unless that currency is “promissory”: That is the currency promises to deliver a given amount of a recognized commodity of a universall...

Keystream Launches SmartAd(TM) SaaS Video Ad Overlays

Keystream(TM) Corporation, the global leader in intuitive Web video ad insertion, today announced its SmartAd(TM) platform which enables broadcasters, Web video publishers and advertisers to monetize their video assets on an easy to use Software-as-a-Service (SaaS) platform. Keystream is the first and only intuitive Web …

SpotRunner Laying Off 115 People; Looking for Strategic Options for Local Search Group

SpotRunner, the heavily backed online and TV ad agency based in Los Angeles, is laying off about 115 people from its company, which is 30 percent of staff, we have learned and confirmed by the company. Also, the company is closing down its local search …

Google To Introduce Agency Commission On Video Ads

Google is to introduce agency commission for video advertising to encourage increased investment and progress within the sector. The company says it will launch an "incentivisation programme" to show Google's commitment in developing video advertising opportunities across its network, including YouTube. Continue Reading From Source

Yahoo Video Gains, YouTube Crosses 5.3 Billion Streams

Yahoo Video streams surged 56 percent and unique users grew 35 percent in September, according to Nielsen Online. (Credit: Nielson Online) Continue Reading From Source

Graspr Teams With Diet.com To Distribute Online Video (CNET)

Graspr has teamed up with Diet.com to distribute online video content across its entire network. Continue Reading From Source

BrightRoll Announces Video Advertising Network Integration With Brightcove

BrightRoll, the largest branded video advertising network, today announced it has built a joint integration path for online video ad serving with Brightcove, the leading online video platform. This partnership will enable joint Brightcove and BrightRoll customers to integrate with the BrightRoll video advertising network, …

Metacafe Chops Producer Payments

Metacafe has changed the payment conditions of its Producer Rewards program, lowering the the amount paid to video creators by more than half. According to a post on Metacafe's blog today, under the new terms, producers accepted into the program will earn $2 for every …

Hulu Hopes To Enter UK; Held Up By Kangaroo’s Troubles

We've speculated for a while that NBCU/News Corp's US video on-demand joint venture Hulu would like to launch here in the UK. Yesterday C21 reported the site is considering "a partnership approach" with UK counterpart Kangaroo, with C21 even suggesting Kangaroo could itself get named …

Report: Online Video Ads To Surge (Mediaweek)

According to eMarketer, by 2012 four out of five U.S. Internet users will view video ads–not surprising, since such ads will be ubiquitous by then. That 66.8 percent share equates to 129.5 million people who will view online video ads this year. That figure is …

Happy BirthDay Hulu. I’m Glad You Guys Didn’t Suck. (TechCrunch)

Online tv/film site Hulu launched a year ago today, and boy did we have to eat crow. We provided nearly constant criticism of the site since it was announced in March 2007 ( no name , billion dollar valuation , name translation issues , trademark …

↑ Top