monetization Articles

Monetization is the process of converting or establishing something into legal tender. It usually refers to the coining of currency or the printing of banknotes by central banks. Things such as gold, diamonds and emeralds generally do have intrinsic value based on their rarity or quality and thus provide a premium not associated with fiat currency unless that currency is “promissory”: That is the currency promises to deliver a given amount of a recognized commodity of a universall...

Newspapers In Crisis: Migrating Online With Video

"Online is the new reality" for newspapers, says Carol Krol, Senior Analyst for the research agency eMarketer. ReelSEO's Grant Crowell interviews Carol on her featured report, Newspapers in Crisis: Migrating Online. Carol shares on how newspaper publishers need to do a better job of promoting …

Time for An SMB Video Portal?

One of the big stories from latest comScore Video Metrix press release is the emergence of the TV-show video portal, Hulu. According to Andrew Lipsman, comScore's Director of Industry Analysis, Hulu's rise in the charts speakes to a broader trend of marketing growth with professional-level …

‘If We Don’t Do Things Differently, The Industry’s Screwed’

Online video viewing continues to surge, but the ad dollars flowing into the space still aren't scaling accordingly. Panelists at the Reinventing Advertising Conference @ CES trotted out well-worn reasons for that imbalance: lack of standard metrics; high volume of low-quality content; building the right …

Personalized Video Discovery and Monetization – An Overview of Taboola

Taboola.com is one of an ever-growing list of video aggregation services. So why should you be reading about it? Well they do a little more than some of the others. Not only are they organizing the videos for the users to find more easily, they're …

JP Morgan Analyst Explains Bearish Outlook for Online Video Ads

It's not surprising that during a downturn, the clear metrics and ROI offered by performance based ads are looking more attractive. But in his wide-ranging '09 outlook, JP Morgan analyst Imran Khans expects marketers to treasure performance-based ads even when the larger economy begins to …

PixelFish Picks Up EyeSpot To Develop Platform for Video Advertising

PixelFish, a leading provider of affordable and effective video advertising solutions, has acquired Eyespot Corporation for an undisclosed sum. The acquisition enables PixelFish to accelerate the development of its market leading video advertising platform by augmenting its custom video ad creation and optimization technology with …

blinkx Launches Automated Video Metadata Enrichment Service for Publishers

blinkx, the world's largest video search engine, today announced the availability of an Enhanced Metadata Enrichment solution for publishers, as part of the blinkx Advanced Media Platform. Based on technology that was perfected over 12 years at Cambridge University and is protected by 111 patents, …

The Brightcove Alliance Launches With More Than 90 Partners

Brightcove Inc. today announced the formation of the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through the Brightcove Alliance, …

Facebook Connect Expands Distribution With Digg and Hulu

If the initial development race of Web 2.0 centered around "building a better social network" then the next phase will certainly focus on extending the reach of existing social networks beyond their current domain. How? By using the elements of the social graph as the …

Sling Video Portal Opens To Compete With Hulu, Joost, Others

Sling Media , the company behind the popular Slingbox TV-streaming hardware devices, has opened the gates to its video portal Sling.com . The site pits Sling directly against Joost and Hulu (though Hulu is a Sling partner), allowing users to stream a variety of television …

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