monetization Articles

Monetization is the process of converting or establishing something into legal tender. It usually refers to the coining of currency or the printing of banknotes by central banks. Things such as gold, diamonds and emeralds generally do have intrinsic value based on their rarity or quality and thus provide a premium not associated with fiat currency unless that currency is “promissory”: That is the currency promises to deliver a given amount of a recognized commodity of a universall...

How Important Is A Video SEO Strategy for Newspapers?

Just how important is video SEO for newspaper companies? "Their survival depends on it at this point," says Jake Matthews, Partner and VP of Business Development for 10e20, and head of their search marketing campaigns and video strategy. Jake's company spoke today at the session …

What Is Streaming Video Worth To Writers?

How much is this still-new revenue stream worth? More important, how much will it be worth in the future? Networks generated $120 million in ad revenue from free streaming of content online in 2007, according to an estimate from Chicago-based media buying firm Starcom USA. …

EveryZing = Video SEO Solution for Media Companies

Roughly 2 weeks ago, I had the pleasure of speaking with Tom Wilde, CEO of EveryZing. I was incredibly impressed both with Tom's expertise regarding the state of online video and general expertise with regards to SEO. In addition, it was enlightening to learn more …

“No Pre-Roll Ads” – Video Interview with Jim Louderback of Revision3

Veteran tech journalist and Revision3 CEO Jim Louderback shared his views of online video advertising monetization. He mentions that currently, in-video sponsorships tend to work best. Jim also discusses how Revision3 will try emerging online video ad models and formats with one exception — No …

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