monetization Articles

Monetization is the process of converting or establishing something into legal tender. It usually refers to the coining of currency or the printing of banknotes by central banks. Things such as gold, diamonds and emeralds generally do have intrinsic value based on their rarity or quality and thus provide a premium not associated with fiat currency unless that currency is “promissory”: That is the currency promises to deliver a given amount of a recognized commodity of a universall...

eCommerce Video Comes Alive With Ooyala’s Backlot Platform

As we've posted many times in the past, online video has emerged as an exciting and effective new method of marketing ecommerce products and services online.  Just a few weeks back, we covered some research recently released from comScore which details the benefits of utilizing online …

The Newspaper Video SEO Opportunity – New Business Models for Realities

ReelSEO (http://www.reelseo.com/) is proud to release a first-of-its-kind, in-depth report on the unique opportunity that exists for U.S. newspaper companies to grow their audience and advertising base by leveraging video search optimization, also known as Video SEO.

Watch Today’s First Presidental Press Conference On Hulu

Online video site, Hulu, announced Monday that it will stream President Barack Obama's first formal press conference Monday night at 8 p.m. EST. According to the company, the live stream will run until its conclusion and then it will be made available for streaming on the …

Hulu’s Superbowl Ad – We’re Aliens, and That’s How We Roll

So maybe there wasn't a big secret revealed in the Super Bowl ad for the NBC-News Corp. joint video venture–unless you're a fan of conspiracy theories. Continue Reading From CNET

Mozilla Grants $100K To Develop Open Source Online Video Platform

The Mozilla Foundation is trying to open one of the last proprietary parts of the Web: Video standards. The group behind the Firefox browser announced that it is giving a $100,000 grant, by way of the Wikimedia Foundation , to help develop an open-source standard …

JW Player and Long Tail Video Platform Overview – The #1 Open Source Video Player

JW Player and Long Tail Video Platform Overview   The #1 Open Source Video Player

http://www.reelseo.com/long-tail-video/ – Long Tail Video Ad Solutions – An overview of longtailvideo.com and the JW Players – JW FLV Player and JW Media Players.

Embed Videos From YouTube In Gmail and Google Talk

Turns out Google is testing a feature that automatically turns direct links to YouTube videos copied into the instant messaging client (also works within GMail) into embedded clips. Update: it also works with direct links to videos hosted on Google Video Continue Reading From Source

Is Your Site Suffering From A “video Ghetto?”

ReelSEO's Grant Crowell hosts this special podcast on how many site owners' lack of proper visibility of their video content results in severe underperformance, creating false impressions that their audiences aren't interested video to the level of it being a sustainable product in their business …

Video Ad CPMs Fell 25 Percent In Q3 2008 According To Brightroll

…while more advertising dollars keep pouring into this segment of Web video (BrightRoll claims its revenues grew 172 percent annually in the fourth quarter of 2008, up 12 percent sequentially from the third quarter—although it gives no absolute numbers), the rates advertisers are willing to …

Keepin Score With Video Metrics: Interview With ComScore’s Tania Yuki

ReelSEO's Grant Crowell interviews comScore's Video Metrix Product Manager, Tania Yuki. Tania shares some of the notable trends in the video measurement industry, why she believes that "2009 really is the time that the synergy of online video and commerce is going to happen," and what …

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