monetization Articles

Monetization is the process of converting or establishing something into legal tender. It usually refers to the coining of currency or the printing of banknotes by central banks. Things such as gold, diamonds and emeralds generally do have intrinsic value based on their rarity or quality and thus provide a premium not associated with fiat currency unless that currency is “promissory”: That is the currency promises to deliver a given amount of a recognized commodity of a universall...

The First Ever “Tweetable” Video Ad – 12seconds Launches The 12′o’mercial

Add a new online video unit to the ranks of pre-rolls, post-rolls and overlays: the 12-second Twitter spot. Video-sharing site 12seconds has launched the "12omercial," a tweetable, embeddable sponsored video ad, with electronics giant *LG* and software startup Xobni as its first paid advertisers. The …

Vobile and YuMe Expand Agreement

YuMe, is said to be the largest video advertising network with over 500 premium video sites and 500 million monthly streams. That sounds pretty large to me and might very well be the largest. They've recently teamed up with Vobile who provides video content identification …

EveryZing Helps Customers Monetize Videos With YUME

EveryZing, the media industry's go-to solution for next-generation universal search and audio/video SEO, announced today that it has entered into a strategic partnership with YuMe to provide turnkey in-stream advertising solutions to its network of publisher customers. YuMe is the leading ad management platform and …

Government Agencies Sign With YouTube, Flickr, Vimeo, and Blip

U.S. government agencies can now officially use YouTube , Flickr , Vimeo , and blip.tv , using special service agreements that comply with federal terms and conditions. Today, the General Services Administration (GSA) announced that, after nine months of negotiations, the government has signed agreements …

Online Video Regulation Structure Directive Outlined By UK Government

The Government has published details of how it will ensure that the UK complies with the European Union's Audio-Visual Media Services (AVMS) Directive, which extends regulation to television-like programmes regardless of the medium used to show them.   The Directive means that programmes distributed on …

OmniVideo – The Future of Online Video Monetization and Discovery – Interview With James McQuivey of Forrester – Part 2

The following is Part 2 of our interview with James McQuivey(Ph.D.), Vice President and Principal Analyst at Forrester Research.   In Part 1 of our interview, we covered some background on James as well as some of  his thoughts regarding the future of video consumption. In Part 2 (below), …

OmniVideo – The Future of Moving Images – Interview With James McQuivey of Forrester – Part 1

This first part of our interview with James McQuivey includes background on James as well as some insight into his thoughts on the future of online video consumption

Wildscreen.tv Review – The Source for HD Video Sharing?

Well that's what they say on their about page They go on to say: "Wildscreen.TV lets video creators cash in, not sell out and offers 100% Ad Revenue to their users if they place their own adverts on their custom channel." That's not such a …

Hulu Signs US Distribution Deal With Dailymotion

Online TV platform Hulu has signed a US distribution deal with Dailymotion, the French-owned video-sharing site, less than a month after pulling content from other third-party sites. Hulu, a joint-venture between NBC Universal and News Corp, will add more than 40,000 clips and shows, including 30 Rock …

IAB Focuses In On Long-Form Web Video Ad Standards

Underscoring the urgent need for advertising standards in the online video business, the Interactive Advertising Bureau is launching its first effort this week to develop best practices for ads in TV shows on the Web. The IAB effort centers on "long-form" Web programs, including full …

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