monetization Articles

Monetization is the process of converting or establishing something into legal tender. It usually refers to the coining of currency or the printing of banknotes by central banks. Things such as gold, diamonds and emeralds generally do have intrinsic value based on their rarity or quality and thus provide a premium not associated with fiat currency unless that currency is “promissory”: That is the currency promises to deliver a given amount of a recognized commodity of a universall...

Online Video Continues To Grow Says Nielsen

Not that they needed to tell any of us that, right? We all are in the trenches and know. However, for those who don't know, Nielsen Online is happy to spell it out. Their new report takes a look at how social media and video ...

Ooyala CEO Named Among Best Young Tech Entrepreneurs

Bismarck Lepe, CEO of Ooyala, a video technology company that provides an integrated platform enabling the delivery, management, and monetization of high quality video content, was listed in the under 30-year-old list of Best Young Tech Entrepreneurs of 2009 by BusinessWeek Magazine. The list is ...

Gabble - New Private Video Sharing Service From HP

Gabble is a new site from Hewlett-Packard that lets people post videos online. But unlike Google's YouTube service, which is geared to sharing with the masses, only people invited to your Gabble group can view your videos. H.P. thinks that its orientation toward privacy will ...

Tadcast Overview and The $5000 Online Video Placement Contest

Tadcast might be the ties that bind. Bind video creators to revenue streams that is. You see they believe that all videos should be able to have some sort of product placement and to that end they have challenged video creators to create videos with ...

The First Ever "Tweetable" Video Ad - 12seconds Launches The 12'o'mercial

Add a new online video unit to the ranks of pre-rolls, post-rolls and overlays: the 12-second Twitter spot. Video-sharing site 12seconds has launched the "12omercial," a tweetable, embeddable sponsored video ad, with electronics giant *LG* and software startup Xobni as its first paid advertisers. The ...

Vobile and YuMe Expand Agreement

YuMe, is said to be the largest video advertising network with over 500 premium video sites and 500 million monthly streams. That sounds pretty large to me and might very well be the largest. They've recently teamed up with Vobile who provides video content identification ...

EveryZing Helps Customers Monetize Videos With YUME

EveryZing, the media industry's go-to solution for next-generation universal search and audio/video SEO, announced today that it has entered into a strategic partnership with YuMe to provide turnkey in-stream advertising solutions to its network of publisher customers. YuMe is the leading ad management platform and ...

Government Agencies Sign With YouTube, Flickr, Vimeo, and Blip

U.S. government agencies can now officially use YouTube , Flickr , Vimeo , and blip.tv , using special service agreements that comply with federal terms and conditions. Today, the General Services Administration (GSA) announced that, after nine months of negotiations, the government has signed agreements ...

Online Video Regulation Structure Directive Outlined By UK Government

The Government has published details of how it will ensure that the UK complies with the European Union's Audio-Visual Media Services (AVMS) Directive, which extends regulation to television-like programmes regardless of the medium used to show them.   The Directive means that programmes distributed on ...

OmniVideo - The Future of Online Video Monetization and Discovery - Interview With James McQuivey of Forrester - Part 2

The following is Part 2 of our interview with James McQuivey(Ph.D.), Vice President and Principal Analyst at Forrester Research.   In Part 1 of our interview, we covered some background on James as well as some of  his thoughts regarding the future of video consumption. In Part 2 (below), ...

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