monetization Articles

Monetization is the process of converting or establishing something into legal tender. It usually refers to the coining of currency or the printing of banknotes by central banks. Things such as gold, diamonds and emeralds generally do have intrinsic value based on their rarity or quality and thus provide a premium not associated with fiat currency unless that currency is “promissory”: That is the currency promises to deliver a given amount of a recognized commodity of a universall...

Web Video Hosting Is A Maturing Market – Episodic Interview

At Streaming Media West 2009, I spoke with Noam Lovinsky, CEO and Founder of Episodic, which recently launched as an online video platform in a crowded market for both live and on-demand content. The San Francisco, California-based company has been around for two years but has kept …

The Future of In-Stream Video Advertising for Yu and Me

Last month, we spoke with Jayant Kadambi, Co-Founder and President of YuMe, about their platform for video advertising and monetization, how best to measure the performance of video advertising, and the future of in-stream video advertising as it pertains to small and medium sized business …

Video Monetization Via Pay Per View – Ooyala Interview

ReelSEO’s Grant Crowell conducts a video interview with Bismark Lepe, Founder and President of Products for the online video platform Ooyala, about how their solution also allows content providers to make money from their “premium” video content via their subscription models and pay-per-stream models – aka, “video for sale.”

The YouTube Profitability Watch

Some people like to have death watches, others like to have jelly watches, some like to have Rolex watches and some just like to watch (pervs!). Us? we like to have the YouTube Profitability watch. Alright, so I made that last part up but really …

Video As An Effective Sales Tool – Interview With Sorenson

At the Streaming Media West show a few weeks back, we interviewed Eric Quanstrom, VP of Marketing and Strategy for Sorenson Media.  Eric talks with Grant Crowell about a common theme that a lot of discussion was centered around at Streaming Media, namely, monetization of …

Streaming Media West 2009 Recap With Dan Rayburn

As you may already know, we were delighted to be a part of this year's Streaming Media West conference and satellite conference, the Online Video Platform Summit.  In addition to my participation on the panel session titled, "Optimizing Video Search and Discoverability," Grant Crowell and I …

EveryZing Moves To RAMP Focus On Content Optimization

Yesterday, EveryZing, a company that we have profiled in the past, has re-branded themselves as RAMP.com. They made a name for themselves by helping companies optimize their video content for search discovery through speech to text recognition technology and they are now moving beyond video

Kaltura Grows A Longtail

Everyone remembers that Kaltura makes the first open source online video platform right? The Kaltura Community Edition. Well now they're beginning to expand that with new deals, this time around it's with LongTail video, the open source video player.

YouTube Direct Connects Users and Media Organizations

We all have video cameras or video-capable mobile phones and that means new ways to see what's happening in the world. Not only for you but for others as well. We get a eyewitness views of the events as they unfold and now, we can …

Panache To Up Your Video Ad IQ

So what's your online video ad IQ? You don't know? It's OK, no matter what it is,it probably isn't enough. With the rapid rate at which it's all growing and changing who can possibly know what they really need to? Well, Panache can help, so …

↑ Top