monetization Articles

Monetization is the process of converting or establishing something into legal tender. It usually refers to the coining of currency or the printing of banknotes by central banks. Things such as gold, diamonds and emeralds generally do have intrinsic value based on their rarity or quality and thus provide a premium not associated with fiat currency unless that currency is “promissory”: That is the currency promises to deliver a given amount of a recognized commodity of a universall...

John Green of Vlogbrothers Talks Ads in New Video

John Green talks about the various funding for things like YouTube channels and discusses the various problems with all of them, and perhaps coming up with a solution, at least an alternative to the ads vs. paywall argument.

Brightcove Enhances HTML5 Monetization Across Multiple Platforms

Trying to get ads to play across a variety of platforms: desktop, mobile, tablet, etc. can be a headache. Everything uses a different browser or operating system, and ad networks need something that can help bridge the gap so that their ads play cleanly across all devices. Brightcove is announcing an advancement in HTML5 video monetization.

Fullscreen, Universal Sign Music Deal for Legal Song Cover Monetization

Members of Fullscreen's "FAM," or "Fullscreen Artist Mix," can now legally monetize covers of songs they choose from Universal Music Publishing. The deal will also give the original artist compensation. So, everybody wins. Plus, there will be a program in place to monetize already-existing covers. Pretty sweet.

Video Ad Loads and Completion Saw Record Increases in 2012 [Study]

According to a new study by Freewheel, which just released their Video Monetization Report for Q4 and all of 2012, we're not only being subjected to more ads than we did a year ago, but we're also watching more of the ads.  Now, that might ...

FREE Webinars: Insights on Cloud Video & Digital Media Monetization

More and more companies are exploring ways to lower their costs and generate positive returns from their efforts for online video and digital media content.  As part of a research study we conducted at Interactive Media Strategies in 2012, we found that while 81% of ...

How to Diversify Your YouTube Income and Create Products for Your Audience [Creator's Tip # 73]

Most YouTube creators rely on Adsense as their primary source of income from their videos, but you can earn a lot more money from your YouTube audience by developing a product to sell to them. Often this is an information product of some sort and ...

Video is Key to Monetizing Mobile Publishing Says Hearst

We've all heard about how ridiculously fast the mobile video experience has been chugging along, with seemingly everyone having smartphones and other mobile devices at their fingertips.  One thing though: the mobile experience is a lot different from the desktop experience.  You see, when people ...

Record Year for Video Down Under - Online Video Market in Australia Explodes with Opportunity

Hey all you Bruces and Shielas, listen up, things are changing down in Australia and the masses are starting to consume far more online video than ever before. How much more? How about year-to-year growth of 58% for the online video advertising market - quicker than ...

Vimeo Previews Their Pay-to-View Movie Service with Six Awesome Documentary Films

Back in September, we got to talk to Vimeo and they announced Tip Jar, a monetization strategy in which people could elect to leave some money for a well-liked video.  During this announcement, they also mentioned they would have a Pay-to-View service ready for 2013.  ...

A Look at How Recommendation Systems Drive Online Video Discovery

In a recent whitepaper, Ooyala broke down how consumers connect with video and how you can use recommendation engines to help drive that discovery. I thought I would break into the paper a bit just to look a those ways since it's interesting.

FREE WHITEPAPER: How Users Discover Video Content & How Recommendations Affect Monetization

Ooyala has some pretty good offerings in their online video solutions arsenal and now, they've got another one, a new video recommendations system. To help everyone get a better grip on the power of these systems, we worked together to put out a new, free ...

Streaming Media West 2012, A Quick Guide and Planner - Help Us Decide What to Report On

I have done it! I have convinced Mark to unchain me from the desk and get me to an upcoming show. The show is, obviously, Streaming Media West 2012 which will be held at the Hyatt Regency Century Plaza in L.A. October 30-31. Oh, Halloween in ...

Vimeo Ushers In Video Monetization With Tip Jar

Launching today as we speak, Vimeo is introducing "Tip Jar" for creators looking to monetize their videos.  Sparked in part by the success of crowdfunding sites like Kickstarter, viewers can decide to pay whatever they like before, during, or after the video.  And, that's not ...

REVIEW: New YouTube App for iPhone and iOS Devices [Reel Web #57]

This week on the Reel Web we review some of the features of the new YouTube app available for mobile devices as well as what seems to still be missing.  We also discuss a few more YouTube channel updates that make it easier for the casual viewer ...

Secrets of Success from HuffPost Live and YouTube Stars [Reel Web #53]

In this week's Reel Web, we discuss several exciting online video-related news items from the past week including; multiple updates at YouTube, new online video stats for July that show record online video viewing, the Huffington Post's launch of their daily "HuffPost Live" streaming show, ...