Content As Marketing - Video Advertising & Monetization With Machinima's Allen DeBevoise
During my recent tour of Machinima, I got a chance to talk to a lot of great people, including company CEO Allen DeBevoise. One of the topics we spent some time discussing is video advertising and video monetization--how Machinima makes money from their videos and how the future of "content as marketing" is very bright ...
Sponsored Videos Gaining Ground In Video Advertising For Online Gaming
Some interesting information that was sent to me recently pertains to how favorable online game players are toward sponsored videos so that they can continue to play a game for free. Then again, the study was done by SponsorPay and they are a provider of that sort of video advertising service so, you'll need a ...
YouTube Trends: Past Performance Is Not Indicative Of Future Results
Last week, I wrote, “It’s almost December and it’s fairly easy to predict what’s going to happen next month. Everyone from the Official YouTube Blog to the Meme Machine to Visible Measures will take a look at the top YouTube trends in 2011.” I added, “If what’s past is prologue, then ‘YouTube's New Year Countdown,’ ...
Adobe Acquires Auditude, Gets Into Video Monetization
Adobe is known for providing powerful software to produce quality videos. Their editing software, Adobe Premiere, and special effects application, After Effects, are commonly-used programs by pros and aspiring filmmakers alike. Now, Adobe is getting into another phase of a video's life: monetization, with the acquisition of Auditude, a company specializing in the optimization and ...
DBG Offers New Premium, Curated, Video Content Library Platform, CLiP
DBG announced they have a new premium video content offering and so I sat down with Matthew Corbin. Matthew was the driving force behind DBG’s recently-launched Content Library Platform (CLiP), an innovative take on content syndication and publisher partnerships. The new offering is part of DBG's plans to be the digital network of the future (their ...
AOL Editors Room Gives Editors New Online Video Resources
Content is hard to come by, or rather it was. Several initiatives in the latter half of this year are creating curated, syndicated premium video content feeds that can give publishers added video content as well as new monetization options, and AOL has just announced theirs: The AOL Editors Room. This is a win-win as ...
TidalTV Video Ads Come To Roku, But No Word On How it Will Integrate
See, there is, eventually, no way to escape advertising. Even if you have got a Roku box and were streaming online videos. TidalTV just signed a deal with Roku to bring video advertising to their Roku boxes. Then again, you were probably experiencing video advertising through many of those channels already, right?
Video Advertising and Mobile Apps – A Match Made in Heaven
Branded video as a monetization medium in online games is a lucrative channel for advertisers looking to achieve better performance. Distributing video through an offer-based payments platform enables brands to not only present targeted content to highly engaged users in an unobtrusive manner but also avail of methods to guide post-view user action.
Online Video Web Series Hopes To Fill The Void Left By TV Soaps
Not long ago I wrote about the Soap Opera pop as many major daytime TV soaps were being canceled. Proctor & Gamble, who both sponsored and helped develop some TV soaps decided to move online and canceled their sponsorship, which meant the end of those shows. The article I wrote started a trip into the ...
Ooyala & YuMe Team Up For Video Ad Management Platform
Ooyala has been steadily growing a base of happy customers with their online video management tool. They provide custom video players, video distribution, deep analytics, and also video monetization options through ad network relationships. And now, with a new just-announced partnership with YuMe, Ooyala is also able to offer an even easier ad management platform ...
Blip.tv Partners With The Collective To Bring YouTube Stars More Exposure
YouTube has been good to a lot of amateur filmmakers and video creators. It's given many of them a distribution platform, social and marketing tools, monetization options, legions of fans, and even serious profit. But apparently... there's still a lot that YouTube can't do for video stars. Blip.tv has announced a partnership deal with The ...
Brightcove Moves Beyond Video With Mobile Development Platform, App Cloud
Brightcove has been a trusted provider of video hosting, distribution, and monetization for publishers and brands for several years. This morning, at their Brightcove Play 2011 conference, CEO and founder, Jeremy Allaire, unveiled a new product aimed at giving publishers the same kind of customizable solution for mobile applications and touchscreen device content.
Blip.tv Relaunches as Center for Original Web Series
Blip.tv was what? I forget, oh right, a video sharing site for content producers, now I remember (yes, I'm joking here... I know Blip). Well, it seems they decided that it was too close to competing with YouTube or to hard to do so and so have shifted gears into an internally-curated original web series ...
Going Beyond SEO: Using Relevant Video Advertising to Increase Video Monetization
You already know how important SEO is for helping viewers find your video. Beyond the satisfaction of reaching a larger audience and raising your site’s profile, the increased traffic that effective SEO brings can help you command higher CPMs for your ad inventory.
25 Jawdropping YouTube Video Facts, Figures, & Statistics
One of the best ways for a popular website to crow about its successes is the use of statistics. This is even more true with the world of video, which is ruled by things like view counts, comments, subscriptions, and ratings. We've all heard some of YouTube's most impressive numbers--over 2 billion video views per ...
