Topic - Online Video & monetization
EveryZing Moves to RAMP Focus on Content Optimization
Yesterday, EveryZing, a company that we have profiled in the past, has re-branded themselves as RAMP.com. They made a name for themselves by helping companies optimize their video content for search discovery through speech to text recognition technology and they are now moving beyond video
Kaltura Grows a Longtail
Everyone remembers that Kaltura makes the first open source online video platform right? The Kaltura Community Edition. Well now they’re beginning to expand that with new deals, this time around it’s with LongTail video, the open source video player.
YouTube Direct Connects Users and Media Organizations
We all have video cameras or video-capable mobile phones and that means new ways to see what’s happening in the world. Not only for you but for others as well. We get a eyewitness views of the events as they unfold and now, we can do it through YouTube.
Panache to Up your Video Ad IQ
So what’s your online video ad IQ? You don’t know? It’s OK, no matter what it is,it probably isn’t enough. With the rapid rate at which it’s all growing and changing who can possibly know what they really need to? Well, Panache can help, so we’re told.
2009 Blogworld New Media Expo Special Discount
The 2009 Blogworld & New Media Expo is fast approaching, and we wanted to give you some reasons why you might want to attend (Disclosure: ReelSEO is an official media sponsor of Blogworld, and quite proud of it).
Blogworld is a new media conference packed with exhibitors and sessions from over 300 speakers covering blogging, podcasts, video, social media, and more. The conference runs from October 15-17 at the Las Vegas Convention Center.
Defining ROI for Online Video: A Fluid & Frank Discussion
Mark Portu, CEO of The FeedRoom, looks back at the first 10 years of online video and offers practical advice on achieving ROI
Over the years, we’ve seen Web video evolve from a relatively nascent, one-way mass medium into a popular and far-reaching platform for delivering engaging, online user experiences. Not unlike the Web itself, online video has truly transformed the way that content creators and audiences engage, share, learn and collaborate. No longer viewed as “emerging” technology, tools for creating, managing, distributing and measuring video content have matured to the point that we enter our second decade in a business climate where online video is not only widely accepted, but also expected.
More Speculating On Google’s Profitability Plans For YouTube
From the very moment Google’s $1.65 Billion purchase of YouTube was announced three years ago, many of us in the tech space have been curious to see how they’d make money from the video sharing site. Google’s investors have undoubtedly been a bit more pointed in their inquiries, especially in the face of reports that YouTube costs the search giant over $1-2 Million a day just to operate.
YouTube Brand Channels – The Missing Link
As an independent consultant, I am involved in a number of projects for setting up either partner or brand channels on YouTube. The most frequently asked question I get from brand or content owners is: “How does a YouTube brand channel help me in getting more traffic on my site?“
Although one can argue on the necessity of that requirement in a distributed world, so far, the way Google sells brand channels does not help much in answering that question.
Livestream APIs and Brightcove Integration
Livestream, formerly Mogulus, have released a set of open APIs for the service expanding the ability to integrate it into your online video strategy. Plus the service is also now able to integrate its live streaming with the Brightcove video player.
Inside YouTube’s Evolution and Recent Changes
You want a great read? Check out Nalts’ article entitled “Seven Secrets YouTube Doesn’t Want You To Know!” It’s full of some great insight on how YouTube works and how it has changed and evolved. Some of this knowledge comes courtesy of Nalts’ first-hand experience as a YouTube user. Some of it comes through some relationships he has with some insiders (I’m sure they were whispering when they told him some of this stuff).
The YouTube Reel Deel (Clearing some of the air around YouTube)
YouTube seems to think that we’re not exactly up to speed on what it is they are doing over there. Apparently they don’t like the pigeonhole they have been put into as just user-generated, short-form, low-quality, freely available video with no revenue channels or monetization (not that we ever said they were any of that mind you). So in an effort to help change people’s attitudes they did a little myth busting of late. I’ve pulled that together with some other stuff to help you see the ‘Reel Deel” over at YouTube.
The Focus on Monetizing Online Video
Gone are the day of just simply putting video online for fun (for the majority of us). Now it’s all about earning revenue or utilizing the video to push a product/brand. Sure it’s still in its infancy and we’ve got a lot of issues to resolve before it becomes totally mainstream, but just consider it like a ‘beta test,’ at least for now.
