mobile

Online Video Now 50% of Web Traffic; Netflix And YouTube The Winners netflixpricehike

Online Video Now 50% of Web Traffic; Netflix And YouTube The Winners

Netflix and YouTube account for 50% of peak period web traffic with Amazon, Hulu and Facebook all trailing well behind. In contrast, Peer-to-Peer file sharing has fallen to less than 10% of total traffic in North America for the first time ever.
Smartphone And Tablet Traffic Now Accounts For 41% Of YouTube Views  youtube mobile 360x240

Smartphone And Tablet Traffic Now Accounts For 41% Of YouTube Views

With the increasing reliance we have on our smartphones and tablets, it's no surprise to hear that mobile views to YouTube now stand at 41%, an increase of 35% since 2011. That figure includes mobile traffic from tablets as well as smartphones.
Why Is The Video Ad Industry So Slow To Adopt HTML5 As Standard?  html5 wall 360x240

Why Is The Video Ad Industry So Slow To Adopt HTML5 As Standard?

HTML5 is widely considered to be the new standard for rich content and video advertising because of its advantages over Flash but there is still a long way to go in terms of mass adoption. With little incentive for publishers to change, Google themselves have addressed the barriers surrounding the new mark up language.
The Second Screen Revolution: Do Advertisers Need To Worry?  video screens 360x240

The Second Screen Revolution: Do Advertisers Need To Worry?

As we surge towards the internet of things, where the digital touchpoints to a consumer outnumber the digits they have to touch them, is it becoming increasingly difficult for the media advertising industry to remain in control?
Online Video Consumption Continues To Grow: Mobile, Tablet Use Booms [Report] ooyala video index 2013 Q2 360x240

Online Video Consumption Continues To Grow: Mobile, Tablet Use Booms [Report]

Online video consumption continues to grow at an extraordinary rate and smartphones and tablets are becoming the norm for watching both live streamed and VoD content. A new report from Ooyala confirms our viewing habits for Q2 of this year and what that means for brands and marketers.
Brands Should Encourage User Generated Video Content to Spread the Word young woman smartphone 360x240

Brands Should Encourage User-Generated Video Content to Spread the Word

Brands should let their customers do the talking by becoming brand advocates and sending their own user-generated video content through social media to spread the word. There are a number of ways to get your fan base excited about doing this for you, and how it can be a fun and cost-effective method of advertising.
YouTube Pre Loading, Parallel Processing & Mobile Improvements faster youtube 360x240

YouTube Pre-Loading, Parallel Processing & Mobile Improvements

YouTube is making some changes to how the watch page and everything else that has to load before you actually watch a video, cutting the time from clicking to watching to something they hope gets around 200 ms, the time at which the human brain still detects a delay.
You Can Watch Wimbledon Live Now on YouTube wimbledon

You Can Watch Wimbledon Live Now on YouTube

Major tennis tournament Wimbledon is being streamed on YouTube this year, starting today. See the likes of Roger Federer, Serena Williams, Andy Murray and a whole lot more compete for a championship on your desktop or mobile device.
YouTubes InVideo Programming Now on Mobile mobile invideo programming 360x240

YouTube's InVideo Programming Now on Mobile

YouTube's InVideo Programming is now on mobile. Introduced to the mothership back in October, the feature allows creators to bring up a thumbnail during a video that either connects to another video or displays the channel's branding.