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REVIEW: New YouTube App for iPhone and iOS Devices [Reel Web #57]

REVIEW: New YouTube App for iPhone and iOS Devices [Reel Web #57]

This week on the Reel Web we review some of the features of the new YouTube app available for mobile devices as well as what seems to still be missing.  We also discuss a few more YouTube channel updates that make it easier for the casual viewer …

Length, Size, Going to Completion Matter….for Online Video Viewing by Device

Length, Size, Going to Completion Matter....for Online Video Viewing by Device

It's a week of provocative openings for me I guess and no matter what anyone says, length and size do matter… especially in regards to online video. Perverts. Looking back at the Ooyala Q2 2012 Global Video Index, I found some further interesting bits and …

4 Tips for Optimizing Your Online Video Ad Campaigns

4 Tips for Optimizing Your Online Video Ad Campaigns

Ooyala put out their Global Video Index for Q2 2012 recently and Longtail Video dropped some stats about video consumption through their products. I've been digging through the data trying to glean some interesting insights and I've got a handful for you today, video viewing …

Memo to Candidates: Ooyala Finds Video Viewing Varies in Red States & Blue States

Memo to Candidates: Ooyala Finds Video Viewing Varies in Red States & Blue States

Ooyala issued its Q2 Global Video Index Report this morning along with some product updates. Each quarter, the company dips into its deep stores of anonymized viewing data to offer a glimpse at how people are watching online video around the world. The big news …

Custom YouTube Thumbs Finally Roll Out, Mood-Based Video Recommendations, & More [The Reel Web #54]

Custom YouTube Thumbs Finally Roll Out, Mood Based Video Recommendations, & More [The Reel Web #54]

This week on the Reel Web we look at the updates YouTube has made in the past week including the roll-out (finally) of custom thumbnails for all monetized users, some experimenting with mood-based video recommendations, their new politics destination channel and more.  Additionally, we cover …

Back-to-School Shopping Trends: VIDEO is KEY to Retail Clothing Sales for 2012 [Study]

Back to School Shopping Trends: VIDEO is KEY to Retail Clothing Sales for 2012 [Study]

New research from Google and Compete on back to school shopping trends in 2012 has found just how profoundly mobile and video have changed the shopping landscape for clothing and apparel. Here are a few highlights: More than 20% apparel consumers use their tablets or …

Pre- and Post-Roll Ads Meet MMS Video, Is it Really a Good Thing? [Updated]

Pre  and Post Roll Ads Meet MMS Video, Is it Really a Good Thing? [Updated]

Mogreet, this week, announced that they have launched AdStitch which allows advertisers to incorporate pre- and post-roll ads to video MMS messages, which immediately triggered an "Oh no you dinnit!" in my mind. That knee jerk reaction slowly evolved into something else akin to, well, …

Interactive Video Ad Insertion Arrives for Live HTTP Streams

Interactive Video Ad Insertion Arrives for Live HTTP Streams

Jivox is over at the  Interactive Advertising Bureau’s (IAB) Marketplace - Mobile event and it just dropped into my inbox that they've announced the ability to insert their interactive video ads into live HTTP streams (using HLS). That's pretty big news for those of us that are …

A Comprehensive List of Online Video Ad Types and Formats, Pros and Cons

A Comprehensive List of Online Video Ad Types and Formats, Pros and Cons

The online video advertising offerings continue to expand and I thought I would go through the whole list of them and give some of my thoughts on the pros and cons of each. I won't go too deeply into specific products from ad networks, just …

Computers Top TV in Video Consumption Globally, Mobiles Up and Coming

Computers Top TV in Video Consumption Globally, Mobiles Up and Coming

Nielsen put out some numbers, in the Global Online Consumers and Multi-Screen Media: Today and Tomorrow report, last week that showed a flip between TV and computers when compared to the 2010 results. They polled Internet users in 56 countries about their video viewing tendencies …

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